Spoiler alert: Brentford gear up for the Championship with new look

1 Jul

For those who still have the image of Sam Saunders wearing not much more than three marigolds seared onto their retinas, here’s a diversion. (Assuming they want a diversion). Teams visiting Brentford in the Championship next season will see something different.

Finally, after years of squatting rent free on the New Road roof, the Qatar Airways advert has been painted over. I’ve long advocated that, if they weren’t prepared to stump up the cash / cover this themselves, the word “Don’t” (or worse) should have been added to the front of this – at a jaunty angle.

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Before: View from the terrace. Squatter about to be evicted

 

Thankfully, now, there is no need. Chief Executive Mark Devlin released the following picture yesterday afternoon to show the much-maligned advert had been painted over. Even better news, though, was his subsequent confirmation that this was because of a new sponsor – to be announced once timings have been agreed.

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After: Who is the mystery new sponsor?

Could this be a nostalgic return for KLM? Perhaps another airline? Given the club’s proximity to the Heathrow airport flight path that would make perfect sense. Or have the club joined forces with Skyex for a giant shirt transfer to be stuck over the roof?

Either way, given the stadium’s visibility from the air I’d suggest that this announcement needs to be exquisitely timed.

Now, if he could just release a picture of the away kit, that would really crank up the excitement levels a notch.

‘Celebrating like they’d won the FA Cup…..’ (The story of Brentford’s season 2013/14) – amongst other things – is now available as a digital book. Featuring the best of the not so bad columns from the last ten months, and some new content, you can download it here for your kindle / digital device.

One Response to “Spoiler alert: Brentford gear up for the Championship with new look”

  1. Id like to see a big Bees badge painted on there and ‘We are Brentford’ alongside it. Could attract a few tourists to GP

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