Back in January Oliver Holt, then chief sports writer for the Daily Mirror, was left somewhat perplexed by a Twitter ‘spat’ that saw him questioning whether Brentford practice “anti-PR ”. It all moved on rather swiftly – he’s now at the Mail on Sunday and, likewise, didn’t make any more of an issue out what was, ultimately, deemed “a strange volley of tweets”. However, the latest effort from The Mirror does make me wonder whether somebody else there has a longer memory.
The announcement of Flemming Pedersen as our new head of Football Philosophy and Player Development is certainly one that has me intrigued. Following hot on the heals of head coach Marinus Dijkhuizen and the co-directors of football in Phil Giles and Rasmus Ankersen, it is an appointment which further continues Matthew Benham’s bold vision of the future.
To read the rest of this article, season 2015/16 is now available to download onto Kindle (and other electronic reading device) in full, as : Ready. Steady. Go Again. : Brentford FC season review 2015 – 2016
Thanks for reading and all your comments over the course of the season. For now, it’s the annual clean up to make more space on the site for the inevitable follow up. However, ‘close season’ will continue in full, further along.
But wait, like all the best infomercials, there’s more. The last three seasons of the Last Word : Celebrating like they’d won the FA Cup; Tales from the football village and Ready. Steady. Go Again are also available in one combined volume as:
Brentford Football Club – The Bees are going up. Season reviews: 2013/14, 2014/15 & 2015/16
We did. And we still are !
Flemming has already got people intrigued
BrentfordFC 
The mirror article would be fine if it were just a bit of fun, the Beesotted lot did something similar earlier. It’s more than that though, and some parts of the media are desperate to see the new approach fail badly, others seem to have a real problem with BFC which we’d be foolish to simply ignore. Perhaps because they want to keep us in our place, but also because of an image issue we may have cultivated within printed media circles?
Some journalists like Mike Calvin at the Independant are very interested in bfc and the things we are doing, so, it’s not all negative.
As to the new appointment, well I guess his credentials look decent, although I’m a little uncomfortable with the obsession with everything continental, is it merited? Also the ever closer relationship with FCM , half / half scarves to be sold in the bees superstore you know! No offence to them but Brentford FC is my passion, and I’ve only room for one love.
If even some of the rumours of player departures are true we will have more coaches than 1st team players. All my fearsn may soon be eased by a couple of decent incoming signings but I’ve got to be honest and say that I’m feeling nervous at the moment.
Time will tell, we have smart people involved at our club and I’m sure my concerns are unfounded.
Back Benham all the way hes got it right so far and its great having the bees in the limelight and long may it continue ENJOY IT onward and upward bees