Phil Giles gets personal

2 Dec

I hadn’t planned on doing a Brentford column today. The Huddersfield Town ‘kit obsessive’ feature for the match day programme needs completion and is tempting me like a siren. Although this particular siren is one bedecked in ‘Matchwinner’. All being well it could be a piece to rival that of the Hull City AFC article – a personal favourite from this season’s campaign to date.

huddersfield-town-goalkeeper-football-shirt-1993-1994-s_2349_1

Did Huddersfield’s 93-94 goalie shirt make the cut?

But then, like many Brentford fans, I received a ‘personal’ email from co-director of football Phil Giles yesterday following the appointment of Dean Smith as our new Head Coach.

In Phil’s own words, this was, “to give you a bit more insight into what has been happening over the last few weeks, on behalf of both Rasmus and myself.” The message, which has also been published on the club website and can be read here, then goes on to explain more about the thought process behind ‘The Marinus Experiment’, the excellent role played by Lee Carsley and the move for Dean Smith from Walsall.

Likewise, Phil elaborates on the coaching side of things, the club (and Matthew Benham’s) philosophy aswell as what he and fellow co-director, Rasmus Ankersen, are up to.

Screen Shot 2015-12-02 at 05.01.24

Phil (left) and Rasmus. Co-directors of football at Brentford

Fairplay to Phil, despite his previous assertion that, “In Lee’s last post-match press conference, he discussed the possibility that the Nottingham Forest game would be his last in charge,” he does now acknowledge that “After the Nottingham Forest game, Lee said that it would be his final game in charge.

That former statement was a point that particularly rankled yours truly, along with the general radio silence on the comms front. It is one area I’ve been somewhat critical of this season and as much because of the painful way that Mark Warburton and ‘Village-gate’ was handled back in February.

At times it has seemed as though Brentford struggled to learn from that lesson. Even down to painting a picture at the September Fans’ Forum that everything in the garden was rosy, Marinus wise, before sacking him three days later.

So for the club to update supporters so proactively needs to be applauded. We are where we are and you can’t backdate history to fill in the blanks of things that could/should have been said at the time. But this does now buck that trend. It is a statement out of keeping with most football clubs, let alone ours.

There is a distinct difference between saying nothing and going the other way – trying to explain the mindset behind your decisions and rationale. Phil’s message most definitely falls in the latter camp and was a very welcome breath of fresh air on the comms front. Whether anyone at the club has read these pages (you never know) or it just marks a new approach, either way the intent is very clear.

Nobody can doubt the passion of Matthew Benham and his team, the investment made in Brentford Football Club and the drive towards the Premier League. That’s the tough part and we are doing it so well.

Simple things, like communication, should be an absolute given. You may not agree with everything that was said in the message but how good just to see us making this effort.

Nice one, Phil!

Twitter wag PG

There’s always a Twitter wag  – I can’t take credit for this

Nick Bruzon

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2 Responses to “Phil Giles gets personal”

  1. Rob Walker December 2, 2015 at 2:33 pm #

    Yep, I concur with you Nick. Like you I’ve been “unsettled” by our PR over the last few seasons, sometimes overshadowing the good that has gone before it on the pitch. This statement did come across as a considered, honest and informative piece from within the club and should be congratulated. So we’ll done Phil. Ironically i read the article from a link a Charlton fan had posted, berating his own clubs statements of late. It made me chuckle….. 🙂

  2. RebelBee December 2, 2015 at 4:01 pm #

    Agreed, been a long time coming and only a start – but a welcome one. Talk to us as openly as possible, reach out and don’t treat us as turnstile fodder – we’ll respond. BFC can carry everyone along together on this adventure if they smarten up on top level PR & communications.

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