Brentford football club launched our new badge yesterday and, now that the shock of the seemingly sudden reveal has worn off, what is your opinion? Brilliant? Terrible? Indifferent?
Initial thoughts from myself were in the positive camp – it does happen 🙂 – and remain as such. Likewise much of the feedback to that column , whether directly in the comments or on social media. Equally though, I’m not so naive to realise there were some less than favourable initial observations out there.
That’s life. People are absolutely entitled to opinions whilst reaction to change can be a tough thing to deal with. Moreso sudden, unexpected change.
Yet, for some reason, the tabloids were lining up, lemming like, to immediately pour scorn. Why go for the positive or just reporting the story when you can do so in such a negative fashion? Do we have a bad relationship with the media or are Brentford just a soft target?
“Brentford supporters left furious”.
“Are we the wasps now?”
“Brentford’s new badge angers fans who claim traditional bee looks more like a wasp.”
These, the respective headlines yesterday from the Daily Mail, Daily Mirror and that bastion of the footballing moral high ground, The Sun. Bearing in mind these were the same sources whose leading stories yesterday included :
Why are you sitting here on the sofa?’: Alex Jones asks Cliff Richard why he is on The One Show despite SUING the BBC –Daily Mail
‘Why are you sitting here on the sofa?’: Alex Jones asks Cliff Richard why he’s on The One Show despite SUING the BBC’ –The Daily Mirror
‘THIS IS AWKWARD’ The One Show’s Alex Jones asks Cliff Richard why he’s on the sofa despite £1.5 million lawsuit against the BBC The Sun
I’m no Cliff Richard fan and please don’t get me started on The One Show (the audience of which is, presumably, interchangeable with that of Mrs. Brown’s Boys). Yet this is the calibre of apparent news our supposed badge based fury and/or anger is lined up against.
Aside for the fact this fan fury seems such a skewed perspective , I don’t even get the whole Bees / Wasp thing. The bee on our new badge is clearly a bee. Maybe more ‘bumble’ than ‘honey’ but still clearly a bee. Who could even think this was a wasp? Desperate editors, internet comedians or Mrs. Brown aside?
We’ve seen wasps before at picnics and on rugby shirts. I can’t say this enough but ours is clearly a bee. As for the claim that it only has four legs rather than six… Erm??! Not sure I follow the logic there. Presumably the ‘missing pair’ are under the wings.
Funnily enough, it IS possible to draw / photograph a bee with only 4 of the traditional 6 legs visible to the naked eye.
If nothing else, just look at the current badge and start counting.1, 2, 3, 4. I’ve no recollection of any fury / anger from Brentford supporters at what seems to be much more of a leg based inaccuracy. If, indeed, it even is one. Which it isn’t.
Have there been 20 years of marches and placards outside Mark Devlin’s office? “Give us back our legs” being shouted by an angry mob or #wewantourlegs appearing on Twitter ? (note to media team – don’t ).
Of course not. Because, much like the self-importance and perceived popularity of the John Lewis Christmas advert, it isn’t actually ‘a thing’ outside of a small section of cyberspace. That clickbait grabbing headline writers then chose to turn it into one is, sadly, endemic of today’s journalism.
And I say that as a football fan looking in rather than any form of journalist (which clearly I’m not) looking out. I’m just the numpty on the terrace with a bit more spare time on my hands early in the morning than is probably advisable. Oh, for some sleep..
But I digress. What I would ask is why was the release so rushed? So sudden. No fanfare. No build up. No cryptic clue from Matthew Benham. No “Big announcement coming soon” type advice. No ’strip tease’ – an annual favourite
Instead, like a bolt out of the blue it was suddenly here. An email in the inbox and a headline on the website announcing “Our new club crest” .
Much like the subject of kit, this is clearly an emotive one. Fans were apparently consulted although this is something I, and many others, were unaware of over this consultation period. “During the past 18 months we engaged with a wide range of fans and stakeholders within the Club about our crest and received a clear mandate to look at change.” Those aren’t my words yet something which could have been made clearer if it was happening. And if it was just with a select group, at least explain this in the announcement .
Whilst this is ultimately their decision as a general rule I think our club goes out of it’s way to involve the fans. Being realistic, it is one I’m presuming is a decision they had to get right for many more reasons beyond simply something to stick on the shirt and say “We are Brentford”
Involving the supporters a bit more, even just in the build up to the release, might have been a bit of a smarter move in retrospect. Hindsight is a wonderful thing and in a village such as football, where gossip and rumours can spread like wildfire, perhaps this was just a case of wanting to get the news out there.
Either way, the badge is here to stay. I’m hoping it grows on supporters. I love it and, whilst I have no qualms in voicing a less than club friendly opinion when warranted (as regular readers will be aware), in this instance I think they’ve come up with a great design.
Certainly, it is one I’ll be proud to wear on my shirt next season. Now Bob just has to get his part of that deal right ….