Are we taking our new shirt back to the 80’s?

21 Jun

The dust has settled on the new Brentford shirt and the results would seem to suggest these are nothing but hugely popular with the supporters. However, elsewhere things aren’t so cut and dried. We’ve my favourite tweet of the campaign from one Sunderland fan whilst Cardiff City appear to have done their new adidas creation on the cheap. At least when it comes to the sponsor.

First up though, one last thought on our new home and away kits. My views on this are clear and haven’t diminished any – basically fantastic. That said, I’ve seen some commentary talking about the sponsor’s logo. Not so much ‘Who are LeoVegas?’ ( as I’ve no doubt we’ll learn all about them over the coming two seasons) but more whether their branding had been airbrushed on a bit too high after the photos had been taken. Moreso, given the launch video shows the players in unbranded kit.

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Brentford kit – 2017/18

Well, from what I understand the image in the photos is at the correct height and what we can expect to see next season. Personally (and, to be clear, no cash/kit has changed hands) I’m not bothered by this. In my opinion, for whatever it is worth, this makes the rest of the shirt look uncluttered and cleaner. Concentrate all the logos in one place.

Besides, it’s not as though we haven’t been here before. Not only does our new shirt bear a very familiar look to the 1984/85 kit but looking through the archives, a high sponsor was a trait common to many previous Brentford shirts. The 80’s especially saw the replica kits with the sponsor practically in line with the badge and maker’s logo. And whilst the nostalgic in me would yearn for a return of KLM (or, for that matter, how about any of our local firms along the golden mile – a Sega, GSK, JCDecaux for example?) the placement of the logo is not anything that is going to be causing me sleepless nights. The current weather does more than a good enough job of that.

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High sponsors are not a new thing

Next up, Cardiff City. Whilst our logo may sit a little higher than some people are used to, in South Wales their new shirt has seen a different problem. Namely that of looking like it has been handprinted on the cheap by a bunch of bargain priced student designers.

As the Bluebirds have done since 2011, their shirt promotes Malaysia. No surprise given the connections of owner and poor man’s Bond villain Vincent Tan. But could they have chosen any more basic a font?

Wow. This really must have taken all of ten second for Cardiff to knock out. It’s unsubtle and to the point, I’ll give it that. Even if it did then put me in mind of the Viz t-shirts from the late 80s.

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Cardiff City keep it basic

We’ve also looked at the new Sunderland shirt on these pages in the build up to our own launch. The high level verdict is – stinker. It would seem this is a view shared by many fans at the Stadium of Light. Yet this, for me, encapsulated it all in one tweet.

Great job, Kitman Bob!

Screen Shot 2017-06-21 at 06.30.47

AUTHOR’S PLUG: Along with kit talk, the other traditional thing at this time of year is the plugging of the season review e-book. Please. Stay with me – this time around it is for a great cause . All funds raised are being given to the Brentford FC Community Sports Trust. Likewise, any subsequent sales form the previous versions.

Containing the least bad of the blogs from May 2016 to May 2017 and a bit of new material too, you can pick it up, here. It’s all for a great cause and, hey, you may even enjoy it.

So why not do something great to help our club. What else will £1.99 get you? What better way to spend some time on the commute to work, the beach, by the pool or even hiding out in the toilet at work? You might even enjoy it !

For less than the cost of half a pint on match day, it’s the season review that has been designed to fit in your pocket (if you are using an i-phone).

HUGE thanks to everyone who has downloaded it so far.

Nick Bruzon

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