When Mrs. Brown has the moral high ground, something is seriously wrong. Star Bores day is here.

4 May

Dear Star Wars fans.

This one’s for you (Brentford v Hull City can wait until tomorrow). Copy, paste and edit. A bit.

I love the same film series (Jar Jar Binks and Yoda aside) as you do and one day look forward to watching these with my son. I still have a Millennium Falcon toy somewhere in that attic although sadly, no original packaging. My now four year old son is being slowly sucked into the film series and is a huge Chewbacca fan. The naughty man still scares him. I’m a bit “m’eh” about the prospect of the forthcoming Han Solo film. Being honest.

As such, I guess I’m a fan. Of sorts. Not in the same ball park as the Roger Moore era of James Bond movies but still a fan. Watching ‘For Your Eyes Only’ last night (ITV4) I was blown away by he deadpan brilliance of the exchange:
“If we could identify that someone….”
“Why don’t you try the identigraph?”

Yet sadly, every year, something happens to make me fall out of love with these films a little bit more (not Bond, for the record).

Today is Friday the fourth of May. Or, as most sane people also know it, Friday the fourth of May. Perhaps the date is best remembered as the anniversary of the Cornwall railway bridge opening, linking Devon and Cornwall. If you need to commemorate the 4/5 at least make it for a significant reason.

Instead Sci-fi geeks and lovers of crap jokery everywhere will, no doubt, be bastardising the date and infecting my social media timeline with the hilarious, wait for it……. ‘May the fourth be with you’ comment.

May the fourth. Be. With. You. It’s funny because it almost sounds like a line from a film. How we laughed.
Even now, writing those horrible, horrible words, I can feel the vomit rising. The gag reflex building. The anger simmering. Not even Mrs. Brown and her boys would stoop to this level of ‘joke’. Probably.

MRS BROWN'S BOYS

How could this happen?

Please – I beg of you – it’s not too late. It’s not funny, it’s not clever, its not original and using this weak, weak pun does not make you into some 21st Century Oscar Wilde or Stephen Fry. It’s the sort of ‘joke’ used by people who find The Krankies or ‘Big Mouth Billy Bass’ ( ‘Take me to the river” – don’t tempt me) the height of cultural sophistication.

So this fourth of May, don’t play into the hands of the Star Wars Marketing board. If you really want to enjoy Star Wars then stick on Return of the Jedi, perhaps fast-forwarding through any Ewok related content.

Just don’t. Make. That. Joke.

5895EBC8-F40E-4125-B8A1-083D4681C3D5.jpeg

Nick Bruzon

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