No stripes? Adidas sell fans short with back and sides. And why England could be in trouble on Tuesday.

30 Jun

Saturday morning. After a day to recover from England reaching the knockout stages following Gareth Southgate’s quite magnificent game of bluff against Belgium, the action picks up again with the quite delicious prospect of France and Argentina meeting in direct, winner stays on, combat. Back home, Brentford have revealed the first news about our new home shirt and it has the fans talking – thanks to the machinations of the good folk at Adidas. Plus today is the last day for one fan to win my own prize – the limited edition 2017/18 Bees ‘third shirt’ given to me by a source close to the club. The draw will take place tomorrow.

Where to begin? Well I suppose it can only be England. A second round tie with Colombia awaits following Thursday night’s 1-0 defeat to Belgium. It is a defeat that sees the team in the, so called, easier half of the draw – a comment that is as patronising as it is foolish; should things go wrong. On the flip side, swerving the likes of Argentina, Brazil, France and Portugal (for now, at least) is no bad thing and let’s not pretend that for those of us watching back home, there wasn’t what felt like a huge silver lining to the cloud of defeat. As my good friend Paul (with apologies for going all Ian Moose) said in the pub with the clock showing 85 minutes, “Holding on for defeat has never felt so tense.

Yet whatever the result, the game is as much best remembered for a master stroke from Gareth Southgate. With Roberto Martinez telegraphing his intention to utilise the full squad long before kick-off in what he deemed “a celebration game”, Gareth was making all the right noises about playing to win. Playing his team. And then he announced it. Boom. Eight changes. I’ve not seen this much rotation since watching the magic roundabout as a child.

So the B-team lost. And? The fans, which included Brentford big cheeses Mark Devlin and Mike Sullivan seemed to enjoy themselves. Beesotted sharing this picture on their own Twitter feed.

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Two businessmen on a jolly to Russia. What could go wrong…?

It sounded a phenomenal atmosphere with, thankfully, that band being drowned out for large sections of the game. At least, that was the perception for those of us who had just come in from work and were watching back home. Great work all round – long may it continue.

Yet whatever the mechanics of the draw and the group stages, it could all be in vain for England. With Tuesday’s game being shown on ITV, a stat reaches me via former Brentford video whizzkid and Alex Pritchard lookalike Sean Ridley…..

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The stats don’t lie…

Wow. That’s incredible. Who’d have thought the Glenn Hoddle effect was that far reaching? Yet as we’ve also said on these pages many times, it’s goals and not stats that win games. Here’s hoping that transpires to be the case this time around. Moreso, given Brentford chairman Cliff Crown will be in attendance, having been offered a very special opportunity.

He announced on Twitter yesterday that: I am delighted and honoured to have been asked to be one of the representatives from the  professional game as an English FA ambassador at the England v Columbia game in Russia.

This is special news. We all know how affable and generous with his time Cliff is. What a wonderful ambassador he is for our own club and the game in general. How hard he works to promote Brentford and the FA. So how wonderful to see him afforded this chance. Nice one, Cliff.

Finally. The second round. It IS the second round although I would also accept the last 16. Please, whatever FIFA may try to convince you, there is no such thing as ‘the round of 16’. Much like the faux verb ‘to medal’ or our own ‘Team GB’ (GREAT. BRITAIN.) this new fangled gumph is slowly eeking into public consciousness as a somehow acceptable term. It isn’t. It’s made up. It’s just a mouthful. There’s no ‘round of 8’. Nobody is sitting in the pub saying, I can’t wait for next Sunday when England get to play Portugal in the round of 2.

Dear FIFA, you may own the competition. You don’t own football. Please. Stop this nonsense.

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‘Easy’ side? Horrific terminology. SECOND. ROUND.

Ok – back to Griffin Park. An announcement was made out of Brentford ‘official’ about the forthcoming season’s Adidas produced home shirt. Specifically, that it will have no stripes on the reverse but, instead, a plain red back. This is not a decision taken by the club but one they are clear to point out is part of adidas’ design direction for the upcoming season for all their partner clubs in the UK (and beyond, it would seem if you look at the Juventus home shirt for 2018/19). The benefit being that they, “believe this will allow them to create more standout designs for clubs in the UK”.

That’s the marketing speak. Fairplay to the club for getting this news out early. Certainly I’d have done it this way, given we’ve had our hand forced by a ‘partner’. Looking at the new Sheffield United kit, they’ve also had to follow suit although have opted for an awful white. Something that, for yours truly, brings back memories of the Puma teabag and a missed penalty the last time we were forced down this route (something that the Blades somehow seemed able to bypass).

If we’ve had no choice then red is most definitely the correct option. Whilst there is no question whatsoever that we should have stripes on the reverse, if a plain colour is needed then the white was just too much. 

If anybody from Adidas is reading (unlikely, but….) I would ask why we couldn’t just replicate the ‘standout design’ from the front and apply it to the reverse? Even with a ‘patch’ should clarity for numbers be the crowbarred explanation – something that has never really been a problem in the past.

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Worse things have happened in a red back…..

Ahh, I can’t be too upset at present. At the end of the day (Clive), we’ve not seen the shirt yet. It could stand on its own merits or be a pinstripe nightmare – either factor regardless of the back. Besides, after the brown and orange beauty for the away shirt, I could forgive them just about anything at present. Even the lack of long sleeves.

Talking of the brown and orange, for anybody still doubting how incredible it looks the club shop now have it up in the window. If you happen to be in the vicinity of TW8 then do take a diversion. It’s well worth seeing this beauty up close.

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One of my favourite websites, historicalkits.co,uk have also added this one to their pages. Along with their own unique commentary which tends to border between sarcasm and dead-pan brilliance. This is the same site that described our own 2015/16 away effort as follows:  (Mark) Devlin also helpfully adds that the “Away kit needs to be significantly different from the home kit to ensure there are no colour clashes.” So pleased he cleared that up.

But which way did they go for the 2018/19 incarnation? Well, in the interest of fairplay I’ll leave this one to you….. Their Championship page can be found here.

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And with all the subtly of Ian Moose taking a selfie, the kit talks continues. Today (Saturday) is your last chance to enter the draw to win this 2017/18 Brentford ‘third’ shirt. The draw will take place on Sunday afternoon and I’ll look to film it if technology allows.

To be in with a chance of winning this, simply download a copy of the Last Word Season review Ten Times Better. Brentford FC Season review: 2017/18. Or the full fat five year version  There Is No Plan B. Brentford FC Season reviews: 2013/14 – 2017/18

ALL proceeds received go to the Brentford FC Community Sports Trust and so even if you don’t win, know that your donation is going to a great cause whilst in return you get to OD on all things Griffin Park. And beyond.

As a bonus (please note, your definition of bonus may vary) there’s a whole host of new material. New that is, for my pages. Specifically, all the programme articles submitted (both home and away where, if nothing else, you can get the original versions of both Birmingham City and Millwall).

Should you be kind enough to take part, PLEASE DM/tweet me (@NickBruzon) a copy of your download confirmation mail and I’ll add your name to the list before an independent adjudicator will select a random Bees fan to win this on July 1st.

Thank you

Nick Bruzon

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2 Responses to “No stripes? Adidas sell fans short with back and sides. And why England could be in trouble on Tuesday.”

  1. Luis Adriano June 30, 2018 at 8:20 am #

    England? If I was Gareth Southgate I’d have wanted to tell everyone I had the best squad in the tournament and gone out to smash Belgium and take on whoever in the next rounds. I can’t help but think resting the likes of your 5 goals in 2 games striker and possibly playing to avoid other teams tells everyone, including your own players, you have doubts in their ability. Obviously will be delighted to be proved wrong.

    Anyway, more importantly the new home kit. I understand why people moan about needing stripes on the back. Tradition and all that.

    Personally I’m fine with a plain red back. I know the fact we last got promoted with such a similar design is mostly coincidence. The team rather than the strip took us up.

    However, I refer you back to one of my comments on your blog on the brown and orange away kit reveal. Performance can be enhanced, albeit by tiny margins, by how players feel in their kits. I questioned whether brown and orange will bring any competitive advantage. The good news is red is associated with winning. Again, I know some people will be rolling their eyes at me again now but these scientists explain it better https://www.frontiersin.org/articles/10.3389/fpsyg.2017.00317/full (other research is also available).

    Anyway, whether you think we need a stripey back or not, the wording on the club site was interesting. Did feel like they are directing any abuse the reveal may bring towards adidas. They made us do it. Also insightful them including the fact the adidas deal runs out at the end of next season. Hence my quick Twitter poll which is currently suggesting more than half our fans (yeah yeah, tiny sample) would like to extend the deal further.

    Anyway, looking forward to the first pictures (hello Marcus Gayle?) and the social media storm that will no doubt follow the final reveal.

    Ps. I actually quite like the Sheffield United strip despite the white.

    Pps. Have to admit to loving the #ForeverBrentford campaign. That Stuart Wakefield video is wonderful.

    • nickbruzon June 30, 2018 at 1:03 pm #

      Yes, yes and yes…… Thank you Luis.

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