Umbro take Brentford Back To The Future with new shirt launch.

14 Jun

Dear Ryan Murrant. Could I be the first to say how much the new Brentford home shirt sucks. Except, of course, I can’t. Not even to try and get a freebie. The club officially revealed the 2019/20 Umbro kit today and, it has to be said, we’ve picked an absolute stunner for our final season at Griffin Park. The spirit of Osca 1984-85 very much reborn as Kitman Bob’s earlier promise of ‘New vibes and old skool’ has been borne out in some style.

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I love it. Seriously love it. It would be no exaggeration to say this is probably our finest choice for a ‘home’ kit since the early nineties. It is about as retro as we could hope to get yet at the same time Umbro have given us something bang up to date with their first stab at a Brentford shirt. Clean lines, bold colours and instantly recognizable as ‘Brentford’.

#WeAreBrentford, indeed.

What a way to say goodbye to Adidas after a ‘partnership’ that promised much but, if we’re being honest, ultimately felt a bit flat – the yellow ‘away’ from our first Championship season and the magnificent brown and orange being obvious exceptions. The open goal of producing an ’80-’81 remake being one that the German giants very much missed. In contrast, Umbro have made no mistake when they’ve been given the opportunity to take a spin in the metaphorical Tardis with Doctor Bob.

Squint at this one and you may aswell stick on a Dire Straits LP, pop out to the cinema for Back To The Future or A View To A Kill and then lose at Wembley. It feels as close to 1985 as you can get beyond being there.

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The pictures are all over the internet. And the club. And the club shop. Taking a stroll up Braemar Road on the school run this afternoon one couldn’t help but be drawn to the huge posters that are now in place showing this one off to the world.

The black v neck collar and sleeve trim. The thick red and white stripes. The new (non-gambling) sponsor. The famous Umbro double-diamond. Our club crest that is definitely a Bee. Definitely.  The detail on the back of the neck, proclaiming it to be our farewell to Griffin Park. Looking in the club shop, this is already iconography that seems sure to be repeated as the campaign reaches an emotional denouement.

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Plenty of posters as well as screen shots

Downsides? Are there any? Well, we don’t have full stripes on the reverse. That’s a shame. Whilst the players will get past this with their names and numbers, for us mortals on the terrace it does present a brief flashback to the Puma teabag. Or, you could argue, the Osca 83/84 on the reverse…. Yeah. That’ll do. This is just too nice to have bad thoughts about.

Even more intriguing has been the reaction from Kitman Bob on Twitter, Can we read into this that there is even bigger and better to come with is proclamation “Sad to see 🍊 & 🍫 go 😁. But this is nice and can’t wait for the reveal of what’s to follow”

In the short term, get yourself down to Griffin Park if you are in the area. That walk this afternoon gave a further glimpse of the future. The posters all over the turnstiles and the club shop show more of how we are going to look in a few months’ time. And if you tweet a picture with the aforementioned hashtag, there’s a chance to win some Umbro ’merch’(andise).

Screen Shot 2019-06-14 at 17.00.40

Posters and old skool vibes are the order of the day at Griffin Park

For now, though, what are your thoughts? Good, bad, brilliant, boring? My colours are nailed to the mast. What about yours?

Nick Bruzon

 

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14 Responses to “Umbro take Brentford Back To The Future with new shirt launch.”

  1. Matt Williams June 14, 2019 at 5:00 pm #

    Liking the home kit, Nick. I note from the Umbro website (https://www.umbro.com/en-ww/product/brentford-fc-19-20-kits/) that both an away kit AND a third kit are “coming soon”. Seems to be confirmation that there will be three kits this season.

    • nickbruzon June 14, 2019 at 5:10 pm #

      Interesting – good spot. Thanks !!

  2. WestLondonBound June 14, 2019 at 5:04 pm #

    Do you really love the plain white back? Not great

    • nickbruzon June 14, 2019 at 5:11 pm #

      Do I love the back? Well, I’d prefer stripes – that goes without saying – but that doesn’t stop it being a great, great shirt. And at least its not ‘full plain’ on the back

  3. Mobbeez@hotmail June 14, 2019 at 5:10 pm #

    Such a pity they ran out of red ink on the back

    • Brian June 14, 2019 at 6:17 pm #

      Umbro gave Bournemouth stripes all the way up the back .maybe we need to make prem to earn our stripes.

  4. Max June 14, 2019 at 5:34 pm #

    Did umbro take the stripes all the way up the back when they did this kit for Sunderland 8 years ago ? Feel bad bring negative about our superbly run football club but the last kit we had as bad as this was made by Chad. What odds can I get on winning the league last game…

    • nickbruzon June 14, 2019 at 5:41 pm #

      I think we’ll need to agree to disagree on this one. I’m a HUGE fan of the Chad kits

      • Max June 14, 2019 at 5:59 pm #

        Chad kit was a classic coz we won the league but was Poor quality and I’m not a fan of the black coller and cuffs.

  5. Paul Fletcher June 14, 2019 at 5:54 pm #

    I think it’s as good as we could have hoped for as we were never going to get stripes fully on the back off the shirt. I like it and hope the change kits are equally good.

    • Martin June 14, 2019 at 9:54 pm #

      It’s great Nick,as for full stripes on back , personally I found numbers hard to read,so the blank bit will look better with name and number on it.good to see you haven’t lost your enthusiasm for the brown and orange away kit,

  6. Aussiebee53 June 14, 2019 at 11:36 pm #

    What about getting ” Brentford till I die ” printed on the back as an option for the fans shirts ?

  7. Bernard Quackenbush (@BernardQuack) June 15, 2019 at 7:01 am #

    Loving the new kit, or is it old kit? For me, the kit IS Brentford. Red & white stripes with a black V & trim.

    As for no stripes on the back. The reason was covered for me satisfactorily by yourself and on the press release, so i dont know why people are complaining. Its an extreme example but we dont want a Plymouth situation.

    Last season’s home was awful and very cheap looking, and dare i say, tinpot. So i was glad to see the back of Adidas. This season’s looks grander and a fitting way to say goodbye to GP.

    • Connor June 15, 2019 at 9:29 am #

      Sorry but how can a premium sportswear manufacturer like adidas be described as ntin pot while a bargain bin in sports direct outfit like umbro are celabrated. I think that last seasons kit was modern and most bees fans want traditional. .look at what teams like Barcelona and juventus are doing with their traditional stripes and look at how much better a job umbro did with the bournemouth kit .I personally don’t care too much as we will only wear it for one season but feel most bees fans are sounding old fashioned and a bit out of date.

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