Welcome to Brentford 2.0

7 Jan

With all the Brentford related on-pitch buzz at present being about the visits of Leicester City and the 237 derby (FA Cup and Championship, respectively), there’s something even bigger happening off it. No – not the transfer window. Move along, nothing to see there. Fact. 

Of course, Monday saw the club launch their latest caption competition (one can hope) as Peter Gilham was pictured wearing a VR headset for his own personal game of Lionel Road simulator (one can hope).  The reason being that the ‘regular’ season tickets for our new home have now gone on sale and, it has to be said, that having been along to the reservations centre myself this morning things are incredibly slick. The whole process was ludicrously easy, hands on and engaging. Being honest, I’d feared the worst when my appointment as our group ‘representative’ was confirmed. The phrase ’It’s Brentford, innit’ lives long in the mind. Reputations take an age to build and a moment to destroy. 

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Virtual Reality. Whatever that is

Instead, we got Brentford 2.0.  The biggest sales pitch of our communal lives has just kicked off but the whole team seem intent on making this as user friendly as possible.  

Current seating is being replicated as closely as possible. Groups are being organised. Phone calls made in advance to remind us of the pertinent additional info to bring – namely, photo ID for the U-16s / seniors. I still forgot but was saved by the joy of tech. The club and sales team at great lengths to make the whole experience as painless and simple a process as possible. 

If anything, this is a wonderful opportunity for displaced friends to reorganise themselves and finally get a chance to sit together after years of being split up, save for the 15 minute beer run at half time. It is an opportunity the club seem hell bent on grabbing. The Ealing Road becoming the West Stand. Groups of singers put together. A chance to really build an atmosphere that replicates what we have at present. Then cranks it up to 11. 

I even got my hands on Peter’s VR head set to check out the view from my prospective new vantage point. That looks good. Very good. Sadly, there was no smell-o-vision option to see if the phantom trumper from Ealing Road would be in close proximity. Or, should that be trumpers? Rumour has it they are Balti fuelled brothers. Instead, we’ll just wish good luck to those in the West Stand…..

Me waxing lyrical isn’t going to impact your decision to buy a season ticket. That’s not the agenda here. I don’t have one, anyway. I’m not employed by the club and am nothing more than a fan who clogs up your timeline with a pile of crumby observations and the odd photo. Yet this is a key moment in our rapidly evolving history and one which I cannot believe has been undertaken so seamlessly. 

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Let the seat sales commence

I WAS stressed up front and won’t pretend otherwise. This is a crunch decision. A massive moment. The opportunity to cock it up, huge. There’s no stadium to walk around yet (at least, not which we are allowed in to) and so we really are relying on good faith and computer simulation. Walking past the site on a daily basis I’m still amazed that we’ve been able to fit our new home into what seemed a tiny plot of land.

Yet, yet, yet… so far, so very, very good. It is there. It is happening. Judging by the seat maps on display we’ve plenty of choice of where to sit. Going on the intent to match current views at Griffin Park as much as possible at Lionel Road, the club’s aim is clearly 110% about accommodating supporters. Keeping us happy.  The team are informed, on board and they get it. They get that this is as huge for us as it is for them. 

There’s not much else to say beyond the fact that if you want to get in, you will. If you want to see Brentford, you will. There will be no pillars on the way. No TV gantries blocking the view. Nothing to hinder your enjoyment. 

Roll on August. Roll on our first game. What price that being in the Premier League?     

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Finally – a ‘signing’ photo. No half chewed biro though

Nick Bruzon

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