Freeze. Reserve. Refund. A slogan I can get behind.

25 Sep

Well that was pretty special news for Brentford fans yesterday. Perhaps, in no small part, thanks to Ollie Watkins and that huge transfer fee paid by Aston Villa (‘Ow much?). In the midst of another season that looks as though it will be decimated by Corona Virus the club have announced their own series of measures to help season ticket holders. This, after the most recent announcements from Biros that fans will not be allowed back into grounds for the foreseeable. Drawn up with what I gather is significant input from BIAS, these are designed to help supporters retain their seats at Lionel Road (rolling them over to season 2021-22), continue to watch games on I-follow or receive some/all their money if that’s the need in these toughest of times. Elsewhere, we’ve got a trip to Millwall on Saturday afternoon.

The first of the three options available

First up though has to be Season Ticket news. Emails were sent yesterday confirming the range of offers available to supporters who have already bought theirs for the current campaign. Each designed to help, depending on individual circumstance. Freeze. Reserve. Refund. Those, the options laid out traffic light style.

Full details are on the club site ( you can read those here) and summarised on the handy graphics. Certainly, a useful snapshot for yours truly alongside reading the voluminous mail that dropped yesterday outlining the choices in detail.  In short: 

Freeze (green) – your seat rolls over, you pay nothing next season and get i-follow amongst other benefits ( plus first dibs on going back this season, should it happen…… )

Reserve: (amber) – receive 75% refund, retain your seat for next season with that residual cash being used as a deposit. Then buy it back although be aware price is TBC. The cost of seats can go up aswell as down.

option 2

Refund (red) – get all your money back but your seat then becomes available for general purchase. This doesn’t preclude you from access should it somehow happen this season although it will be behind the other two categories. 

This is great news for fans and great news all round. Measures designed to suit everyone. Do we need to think of Adam Hobbs as some footballing Rishi Sunak (or should that be Dominic Cummings?). Matthew Benham as the PM – albeit in control of the situation. 

Personally, I’ll be going for green. I want to watch the action. I’ll be going next season regardless. The money has been spent already and whilst it would be very handy to get it in the short term, it would only be going straight back to the club. However, that’s us . 

The final choice

Fully appreciate people’s situations have changed radically over the last six months. As have their priorities. As such, the option to get money back but still keep the seat that you have held as far back as January (cripes, remember those visits to the reservation centre?) is a very welcome one.

Hopefully there won’t be any / too many forced to surrender their seats . Given the dire financial states expected by many clubs, with some already going to the wall, it really is as good as we could have hoped for. Well done everyone.  Keep up the good work and keep up the reminders. I’m half expecting actor Mark Strong to pop up on the radio soon, plugging this one in a government information style. 

Hands. Face. Space. Freeze. Reserve. Refund.

Next up, Millwall away. Joy. The Lions have picked up four points from their opening games whilst this is never an easy place to go to. As much because we have to listen to ‘that’ song. Urghh. Goal music is bad enough at the best of times, let alone with that gumph about jellied eels being rubbed in your ears. The flip sides to all of this are the chance to visit the set of TV’s Dream Team (who doesn’t love a bit of Harchester United?), the beer mile pub crawl en-route and a strong away following. 

Last season was no different, although for me the comeback from 2-0 down to win 3-2 at Griffin Park was about as exciting a moment as we experienced all season. Goals in 84,88 and 94 turning it from awful to awesome. Ollie Watkins’ late, late winner sealing the mother of all comebacks as the stadium erupted and gave one of the first inklings that this team may be something really special. We won’t talk about the away game in quite such endearing terms but, at the least, Saturday can’t be any more frustrating. Can it?

View from The Braemar – What a finish to the home game with Millwall

Personally, I think we’re well set. The Bees have got better and better since the opening day reverse at Birmingham City. Not a typo. Those called up to face West Brom in the league cup more than did their job and now Thomas Frank has a selection headache of the best sort. Raya or Daniels? Forss or Toney? What about Tarique Fosu? Could there be a space for Saman Ghoddos or will he have to wait on the bench?  Ahh – decisions, decisions. Who’d be a head coach? Get it wrong and you are hung out to dry by supporters. Get it right and, well, probably the same from some.

However it goes, we’ll be on our couches tomorrow. The I-follow option is available at £10 for a match pass and is sure to be popular. What else are you going to do? Shopping? IKEA? DIY?

Finally, Friday night video show The Run In returns with its new title this evening. Now known as The Warm Up, Stu Wakeford and Marcus Gayle are back with News. Views. Previews (where’s Mark Strong when you need him?) . You can catch it from 6pm and find out more about tonight’s show (along with a chance to see last week’s ) here.

Enjoy.

More of this would be incredible

Nick Bruzon

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