Tag Archives: Adidas

Hearty updates from the club top table as head coach news is absorbed.

12 Oct

With the shockwaves of Dean Smith’s departure from Brentford for Aston Villa still reverberating around Griffin Park, the timing was ideal for Thursday night’s ‘Fan Forum’. Sitting at the top table were chief executive Mark Devlin and Chairman Cliff Crown alongside co-directors of football Phil Giles and Rasmus Ankersen. As ever, Peter Gilham remained in-situ as MC. Directing questions from the floor in a two part event – the first half being dedicated to football matters and then the second looking at all things ‘Lionel Road’.

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Pass the mic

So what did we learn? Should fans be worried about Dean’s move to Aston Villa? Is there any news on the replacement name for the head coach role as yet?

Rasmus opened proceedings, noting “I’m sure you’ve seen the news…” and with that setting the tone for what was, as ever, an open session with no subject deemed taboo. He went on to add that “Brentford is not a one man band. It is a football club that has a strategy.” He emphasised the point by explaining how he reminded the players that Dean being approached was a complement to them. To Brentford. That we are more than just one person.

And he’s right. The togetherness and good wishes on social media when the news broke showed our fondness towards Dean. But as much as anything else, perhaps a corner having been turned in regards to widespread acceptance of how Brentford football club works these days. That we all presume the club will replace from within and Thomas Frank step up. That we all trust the decisions being made.

On the subject of Dean’s replacement, Phil explained how “Are we starting from scratch today? More or less, yes….We’d like to see it as an opportunity to improve.”

For Rasmus, it was as much about being open minded. The main thing being to find someone who fits our structure. Who is able to execute our strategy.

For me, and many others, the longer term concern being Dean Smith waving the Aston Villa chequebook at us in January. Phil was clear that, of course, there is nothing to stop them making offers but we are not duty bound to accept. He was unequivocal about the situation in regards to a promotion push, saying that “If we are in the top six in January we won’t be selling players….If we’ve a high likelihood of getting promoted we’d be very reluctant to sell.”

There was, from memory, a caveat about astronomical offers but the message on this front was an extremely positive one. Albeit one that hinges on us being in contention at that juncture. With over two months until that window opens that’s a long way to go.

Cliff was asked about ticket prices at Elland Road, a seemingly annual bone of contention and one felt throughout the Championship. His diplomatic reply, and one has to also recognise it was probably bound by his role on the EFlL board, was that they were doing nothing wrong. That all we can do is protect the fans and ensure they are not being charged more than home supporters – as the EFL rules dictate.

Peter Gilham came up with the suggestion of a £42 block in the corner of one home stand whilst Mark Devlin spoke about the potential of reciprocal pricing. Of exploring whether groups of clubs would be prepared to charge the same for each others ‘away’ support. This could then be proposed to the EFL .

Either way, not a subject that is going to go away (pun intended) anytime soon. However, with the FSF still pushing ‘Twenty’s Plenty’ I’m sure that drum will keep on being banged.

And so the single most important matter of the night. Kit. After a passionate plea from the floor about the desire to leave our current supplier, Mark confirmed that “We are unlikely to be with Adidas next season”. That on talk of the stripes and home shirt in general we were given a disappointing option. Likewise, other clubs he had spoken to – Sheffield United and Sunderland were mentioned- felt exactly the same.

Interestingly, Mark also added that whilst it was something we were talking about and looking at ways of getting around, plain backs are often preferred by not only the media but also the players. There was no talk of brown/orange.

An update on the injury front was provided. Rico Henry will be in full contact training next week with the hope of B-team games next month. Emiliano Marcondes has an ongoing foot injury that we’re struggling to get to the bottom of.

The final two points from the opening session were the Premier League and Midtjylland. On the former, was it feasible that should promotion be achieved our final season at Griffin Park could host Premier League football? Mark was very open on this.

Whilst we are miles away from being fully compliant with top flight regulations, and that proposals needed to be submitted in January, he was hopeful a middle ground could be reached. Specially given the clear work being done to build a fully functioning Premier League stadium at Lionel Road. As such, any deal to stay at Griffin Park in the top flight would only be for one season. Even then, it would cost £2-3million to do what we could but it would be our absolute priority to stay if at all possible.

Finally, FC Midtjylland. Matthew Benham’s other club. A friendly was requested from the floor and Rasmus replied explained how “We need to know who is the best team.”

The proposal was to look at doing something during an International break although, personally, I can only see that time as hampering The Bees given the 12-13 cap winners we now have on our books at all levels of the club.

What a nice problem to have!

More was covered over the ‘football’ half of the session but these seemed the main discussion points. A prior commitment meant at home meant the ‘stadium’ half was missed although no doubt social media / Brentford ‘official’ will have all you need on that.

It only remains to thank the club for their time. Likewise, to appreciate how lucky we are being given the opportunity to challenge, to ask, to question on such a regular basis. Long may it continue.

Nick Bruzon

The table doesn’t lie and the armchair provides an alternative view. Of sorts.

19 Sep

Ipswich Town 1 Brentford 1. The Bees stay second in the Championship behind Leeds United (themselves 3-0 victors over Preston last night) with a point at Portman Road. It was point that could well have been all three after a dominant first half but, in the end, we were grateful to take the one as our hosts cranked up the pressure in the second period. Indeed, they probably could have won it at the death when Kayden Jackson found himself clean through but fired high and wide.

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A draw on the road sees the Bees stay second

Full credit to those who travelled. This was a tricky/costly journey midweek in a period that has its share of road trips. We’ve Derby County on Saturday and then Arsenal, Wednesday (where the Piccadilly line strike currently scheduled looks like making this a circuitous one).  More telling, last night saw the first real chance for many of us to test the Sky Sports ‘red button’ option, now available for Championship games. With the somewhat dubious allure of Stoke – Swansea on the main screen, here was an opportunity for us to tap into the Bees feed from the comfort of our own armchairs.

Safe to say that, as it stands, this isn’t going to revolutionise football. It is, without doubt, a handy fall back option to have and one I was more than grateful for on a game that there was never any realistic opportunity of travelling for. Yet, perhaps spoiled by big production HD, the low res fuzziness made it hard to identify players whilst the lack of replays was an extreme frustration. The penalty denied Neal Maupay early in the first half a clear example. Moreso given the yellow card he subsequently earned for his trouble. Hmm

It would have been wonderful to see that one again. Likewise, a similar chance afforded to Ipswich just minutes later which the ref also turned down. There was no build up and no analysis at half time – just the TV equivalent of hold music. If anything, it was a slightly better version of the Saturday afternoon internet streams that used to be so prevalent a few season back, albeit with the added benefit of commentary.

That’s not to be ungrateful. Far from it. The picture was still more than watchable whilst it was a game under the belt where I’d otherwise have had no chance of seeing the action unfold. However, as the future of live broadcasting this has a long way to go and there is as much to be said for Billy Reeves and his BBC London crew or of course, where possible, actually being there.  However, when away clubs are going to start charging Leeds United or Sheffield Wednesday level prices for visiting fans, all of a sudden some smudgy-vision may not seem quite so bad. Moreso, if Sky get wise and look to improve the offering…

As for the game itself, this was very much the tale of two halves. The penalty incidents aside, Brentford dominated the first period. Neal Maupay’s header – his 8th goal in 6 games –  was the very least that our performance warranted. The Bees swept forward in waves, really cranking it up after the half hour, and even topped the league ‘as it stood’ when that one hit the back of the net.

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As it stood. Briefly….

It didn’t last. Just five minutes later, Liam Cooper unlocked the door to the Penthouse suite in the Championship table hotel for Leeds United as his own header put them in front against Preston. With both games staying 1-0 at half-time, more of the same was expected. It only came at Elland Road, sadly. Ipswich clearly hadn’t read the script and a couple of changes from manager Paul Hurst saw them looking like the promotion chasing side. Chance followed chance as the dead ball count started to rise. The woodwork was hit and shots were cleared off the line.

With just over a quarter of an hour to go, the inevitable goal arrived for the home team. 1-1 and now a case of hanging on. Moreso, with Neal Maupay replaced – presumably with Saturday in mind. Yet Yoann Barbet still managed to hit the bar with a quite delicious free kick late on before Jackson would spurn the aforementioned opportunity for Town at the denouement.

With Leeds cruising to a 3-0 win, the Bees ended the night in second place. West Brom humping Bristol City 4-2 to overtake their victims in third. Those ‘comedy’ gifs on Twitter not seeming anywhere near as impressive when you are on the wrong end of hiding.

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Nobody is laughing now. Or then, to be fair.

That could all change again tonight as Middlesbrough have their own chance to play catch up at home to Bolton Wanderers. Yet however that goes, nobody can deny what a quite wonderful start to the campaign this has been. The table doesn’t lie and Brentford are currently storming it.

This time last season we had 4 points after 8 games and were languishing in the bottom three. Now, we’re second with 15 points after the same amount played. That’s more than ten times better… We’ve the division’s leading scorer banging them in for fun and the prospect of a Royal visit on Thursday (more to come on that one).      

Chief Executive Mark Devlin summed it up on Twitter at full time, noting: “Could have been out of sight in the 1st half, but in the end the players  had to dig in for a hard earned point. Might have lost that type of game last season. Onto to Derby for another tough challenge Saturday. Thanks to the 453 travelling Bees for your support.”

That seems to be the theme of the campaign to date, though. A game we would probably have lost last season. Now, hard fought draws are being earned. Bully boy teams (we’re talking about you, Aitor Karanka) have been sent home empty handed with tails between their legs. That it has taken this long to drop our first points in red and white tells its own story – and not just that we should have worn brown/orange last night.

Things are good. The retro shirts have started to turn up in the mail, too. The game of size roulette seeing the ball drop in the right square. Thankfully. I’ll keep this one in the back of the wardrobe for now though. Instead, its more of that magnificent away kit for me. With Bob sure to be unpacking the brown for Saturday’s trip to Derby, I’m absolutely convinced we’ll be recording our first notch in the W column when playing away.

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One for the future – sticking to the brown/orange for now

Nick Bruzon    

Brentford experience a touch of the Arsenal with new shirt. And Saïd joins. Nice.

7 Jul

Well that was unexpected. What a warm up to the biggest England game in I don’t know how long. Uruguay out! Brazil out! The new Brentford home shirt – out! And there’s a new signing to boot, with attacker Mohamed Saïd Benrahma joining from OGC Nice. All of which were brought to us in quite unique social media styles – a fan announcing the kit and Saïd (as he is apparently better known) announcing himself to a fan.

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#WelcomeSaïd (sorry – we don’t do that anymore. Thankfully)

First up, Brentford. The new shirt. No sooner had I got home from picking up mine and HB’s away shirts from the club shop than the phone went off. And again. And again. Something was clearly afoot.

Whilst we’d been given the home shirt teaser photo in the morning, with a promise of the big reveal on Monday, the club had gone early. Or, rather, supporter Lucy Draper had after dropping this tweet mid-afternoon……

Wow. As a means of doing this it was a great idea. Out of nowhere and via a fan rather than a week of snippets and moody looking shadow drenched pictures that no amount of fiddling with photoshop can enhance to reveal more clues. Been there, done that and it’s a lot of time that can never be got back. I have to be honest that, much like novelty hashtags, the tease routine is starting to feel as though it has had it’s day. Just rip it off and show us your kits, Brentford.    

Well, the club would seem to be heading in that direction and we now know what we’ll look like in 2018/19. If it was love at first sight for the beautiful brown and orange, I’m more cautiously reserved when it comes to the home variant. The gut reaction for me was one of personal anti-climax. White sleeves and not enough black trim. Barely any (and that’s assuming the Draper family weren’t all wearing low cut black vests). All this before we’d even seen the red back.

Yet, seeing it as the match action photos from our game at Boreham Wood began to come in later that evening I have to say it started to grow on me. The all white sleeves looking better and the black shorts helping break it up more.

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Much better in full frontal

The problem being, of course, that full kit w@nkers aside, no supporter goes out on match day wearing much more than replica shirt and jeans. Perhaps it’ll be a case of breaking out the black wranglers rather than the blue next season.

For me (Clive) there’s just a touch too much of 1970s Arsenal about it. The red back, the white sleeves, the red trim. With a striped back this could have been superb. Instead, with the all red derriere (thanks, Adidas) it looks almost like two different kits mangled together. Something that became more apparent as we saw those ‘side on’ / reverse shots. ‘A cut and shut’ as one New Road observer would later opine.

That said, supporter opinion on social media seemed to be generally in favour and it’s impossible to please everybody. Likewise, in this era of clubs changing shirts every campaign there’s only so much you can do to update red and white stripes. Only so much you can do for the likes of Brentford, Sheffield United and Sunderland to not look as though they are wearing some variant of each other’s back catalogue – even if the Arsenal look was one that Adidas have dropped on us.

With the club’s current deal with our kit partner due to expire at the end of this season, and assuming a new contract hasn’t been signed already, perhaps a clause insisting on a striped back might be the way forward with whomever our next supplier is. Adidas or other.

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One shirt – two teams?

Ultimately, it’s a shirt. An absolutely key part of the club and our heritage but at the same time, there could be a lot worse things to happen.  I’ve loved many before. I’ve hated others on sight. This one falls somewhere in the middle. Having told people to reserve full judgement on the away until they see it, now is the time to take that advice myself.

Perhaps this one will prove to be a grower in our house. One really does hope so as with the away shirt proving a classic (and HB wanting to wear his to bed last night – that wasn’t happening), how nice to have a pair of iconic kits to celebrate our journey to the Premier League.

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The away shirt is a ratings winner in TW8

If choosing a fan to reveal our shirt was a novel touch, there was more to come. With speculation about the signing of Saïd Benrahma rife on social media this week, the player himself revealed his arrival – direct to supporter Ryan Gaffney after he’d questioned whether a signing really was imminent. Albeit with the full story coming shortly after on official (and you can read that one here).

This sort of thing is great. Like sending away shirts and jaffa cakes in the post to those whose first reaction wasn’t favourable, the club are really driving fan interaction to a new level. Gone are those awful hashtags – farewell #trophfyriends and #Novemberkings – and instead we have fans right at the heart of the action. No staid press release but instead a devastatingly refreshing break from the norm.

Traditionalists may not agree. Personally I’m loving what we are doing here although don’t deny it is a tricky line to stay the right side of. As noted by one observer (below). But if you can get it right, what a great tool. Social media is well and truly here to stay – let’s embrace it.

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Next up. The World Cup. The trophy IS coming home. Or, at least for now, to Europe. Brazil and Uruguay both crashed out last night (I would also accept: ‘limped’) to Belgium and France respectively. Now’s the chance for England to go again.

It promises to be shirt launch levels of excitement. Pubs full, barbecues sizzling and supermarket beer shelves cleared. That’s just Gareth Southgate’s big match build up routine.

In all seriousness though, I can’t wait. The World Cup is always huge and with England one of just six teams left alive, the excitement sweeping the nation is palbable. Everybody knows what is at stake and with football already having been formally declared to be packing her cases for the flight back to England, it would be fair to say that optimism levels are through the roof.

There’s not much else to say on that really. It’s all about the anticipation for now.

Wherever you watch it, enjoy. No doubt he game will provide a story and some sort of discussion point come 6pm.

This is England, it always does.

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Scenes we’ll be hoping to avoid later today

Nick Bruzon

All of which brings us with sledgehammer like unsubtlety to the Last Word season /five-season reviews which remain available for download. ALL proceeds received are being donated to the Brentford FC Community Sports Trust so why not help out this wonderful part of our club whilst providing yourself with some relief for the commute, the bathroom or just whilst relaxing on holiday.

Ten Times Better. Brentford FC Season review: 2017/18. Inspired by ‘that’ interview it contains the least bad of these columns in one, handy volume as it looks at our own campaign as well as wider divisional life and the promotion / relegation races.

As a bonus there’s a whole host of new material. New that is, for my pages. Specifically, all the programme articles submitted (both home and away where, if nothing else, you can get the original versions of both Birmingham City and Millwall).

In addition, There Is No Plan B. Brentford FC Season reviews: 2013/14 – 2017/18 takes us all the way back to the start of this latest leg in the journey. That penalty. League One. Harlee Dean was a hero. Jota was something we thought happened to the temperature for one week in July. Alan Judge had joined on loan whilst the Marinus Experiment was something nobody had contemplated. Bringing things bang up to date by the inclusion of this year’s volume alongside the four previously published campaign round ups, it has five seasons in one weighty tome. As weighty as a download can be, that is.

Relive the memories. See how often the same material gets regurgitated. Remind yourself how it all began.

Brentford show us our best bits and best kits.

6 Jul

It’s coming home. It’s coming home. It’s coming, the away shirt’s coming home. Or at least it will be, with the new Brentford away kit already having had a debut last night and going on sale in the club shop later today. Elsewhere, the club have been using the break in World Cup fever to remind supporters of their best bits with an email campaign that is unique to each fan and certainly put a smile on my face when I checked the inbox yesterday. And coming on Monday…….

First up the away shirt. Some supporters, it would be fair to say, don’t like it. Then again, some people think that Mrs. Brown’s Boys is the most hilarious thing since John Bishop told us that joke about liking football and being from Liverpool. There’s no accounting for good taste and we’ll just have to accept that haters gonna hate whilst those of us in the sartorial know think this is up there with the best kits of 2018/19.

Like it or not. Today is the day. 10am is the time. It goes on sale in the club shop and by happy coincidence yours truly has the day off from work. Primarily for HB’s school sports day (which, talking high fashion, also gives an excuse to drag the hummel shorts out of cold storage for ‘dad’s race’  – subject to getting those past Mrs Bruzon.) but can it be helped if the walk to school goes via the club shop? See you there !

The B-team were the lucky lads chosen to give the shirt a first competitive outing. Their game against Maidenhead United at Jersey Road yesterday was one which ended in 4-2 defeat but did see that brown and orange make a full debut. One can only presume the loss was as much down to the players being distracted by how amazing the new kit looks.

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You can’t blame them for being distracted

As for the home shirt, looking around Twitter it would seem we are also due the teaser photo today with the full reveal – and the shirt being made available – on Monday. Bring it on – I can’t wait. Imagine what a day that’s going to be? Celebrating the prospect of the World Cup semis and our new home kit!

In cyberspace, the club also hit the jackpot. Looking around social media it would seem I wasn’t alone in receiving an email reminding fans of their 2018/19 ‘best bits’. Games seen, goals witnessed, miles on the road and other highlights were all in there. Neal Maupay and his moments of magic (Fulham wasn’t it….?) and that 5-0 thumping of Birmingham City. Even if they chose the (relatively) diplomatic approach on the wording and failed to mention ‘the- ex’.

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One of many highlights the club reminded us of

This really was a nice surprise and a beautiful way to reignite our passion. To remind us that domestic football is still around despite the obvious and understandable focus on the international game at present. That club football does have its own magnificence. That our fans make a huge effort to travel up and down the country, following the Bees. Even if one supporter’s perfect attendance record was spannered by a Christmas party.

The only down side – no video highlights. Albeit that’s no real problem and a situation that can be easily rectified. Very easily… 

Cheer up etc etc

In all seriousness though, I thought this was a great idea. We get the monthly email news-letters and post-match reports. They’re always welcome but this was next level. The personal touch with an in your face explosion of good vibes and happy memories. Great job, Brentford!  

There’s not much else to say today. I have no doubt that there’s a long queue forming at the club shop and I need to get in it. Then there’s the World Cup quarter finals to prep for. This could be an emotional few days. Again.

Nick Bruzon

No stripes? Adidas sell fans short with back and sides. And why England could be in trouble on Tuesday.

30 Jun

Saturday morning. After a day to recover from England reaching the knockout stages following Gareth Southgate’s quite magnificent game of bluff against Belgium, the action picks up again with the quite delicious prospect of France and Argentina meeting in direct, winner stays on, combat. Back home, Brentford have revealed the first news about our new home shirt and it has the fans talking – thanks to the machinations of the good folk at Adidas. Plus today is the last day for one fan to win my own prize – the limited edition 2017/18 Bees ‘third shirt’ given to me by a source close to the club. The draw will take place tomorrow.

Where to begin? Well I suppose it can only be England. A second round tie with Colombia awaits following Thursday night’s 1-0 defeat to Belgium. It is a defeat that sees the team in the, so called, easier half of the draw – a comment that is as patronising as it is foolish; should things go wrong. On the flip side, swerving the likes of Argentina, Brazil, France and Portugal (for now, at least) is no bad thing and let’s not pretend that for those of us watching back home, there wasn’t what felt like a huge silver lining to the cloud of defeat. As my good friend Paul (with apologies for going all Ian Moose) said in the pub with the clock showing 85 minutes, “Holding on for defeat has never felt so tense.

Yet whatever the result, the game is as much best remembered for a master stroke from Gareth Southgate. With Roberto Martinez telegraphing his intention to utilise the full squad long before kick-off in what he deemed “a celebration game”, Gareth was making all the right noises about playing to win. Playing his team. And then he announced it. Boom. Eight changes. I’ve not seen this much rotation since watching the magic roundabout as a child.

So the B-team lost. And? The fans, which included Brentford big cheeses Mark Devlin and Mike Sullivan seemed to enjoy themselves. Beesotted sharing this picture on their own Twitter feed.

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Two businessmen on a jolly to Russia. What could go wrong…?

It sounded a phenomenal atmosphere with, thankfully, that band being drowned out for large sections of the game. At least, that was the perception for those of us who had just come in from work and were watching back home. Great work all round – long may it continue.

Yet whatever the mechanics of the draw and the group stages, it could all be in vain for England. With Tuesday’s game being shown on ITV, a stat reaches me via former Brentford video whizzkid and Alex Pritchard lookalike Sean Ridley…..

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The stats don’t lie…

Wow. That’s incredible. Who’d have thought the Glenn Hoddle effect was that far reaching? Yet as we’ve also said on these pages many times, it’s goals and not stats that win games. Here’s hoping that transpires to be the case this time around. Moreso, given Brentford chairman Cliff Crown will be in attendance, having been offered a very special opportunity.

He announced on Twitter yesterday that: I am delighted and honoured to have been asked to be one of the representatives from the  professional game as an English FA ambassador at the England v Columbia game in Russia.

This is special news. We all know how affable and generous with his time Cliff is. What a wonderful ambassador he is for our own club and the game in general. How hard he works to promote Brentford and the FA. So how wonderful to see him afforded this chance. Nice one, Cliff.

Finally. The second round. It IS the second round although I would also accept the last 16. Please, whatever FIFA may try to convince you, there is no such thing as ‘the round of 16’. Much like the faux verb ‘to medal’ or our own ‘Team GB’ (GREAT. BRITAIN.) this new fangled gumph is slowly eeking into public consciousness as a somehow acceptable term. It isn’t. It’s made up. It’s just a mouthful. There’s no ‘round of 8’. Nobody is sitting in the pub saying, I can’t wait for next Sunday when England get to play Portugal in the round of 2.

Dear FIFA, you may own the competition. You don’t own football. Please. Stop this nonsense.

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‘Easy’ side? Horrific terminology. SECOND. ROUND.

Ok – back to Griffin Park. An announcement was made out of Brentford ‘official’ about the forthcoming season’s Adidas produced home shirt. Specifically, that it will have no stripes on the reverse but, instead, a plain red back. This is not a decision taken by the club but one they are clear to point out is part of adidas’ design direction for the upcoming season for all their partner clubs in the UK (and beyond, it would seem if you look at the Juventus home shirt for 2018/19). The benefit being that they, “believe this will allow them to create more standout designs for clubs in the UK”.

That’s the marketing speak. Fairplay to the club for getting this news out early. Certainly I’d have done it this way, given we’ve had our hand forced by a ‘partner’. Looking at the new Sheffield United kit, they’ve also had to follow suit although have opted for an awful white. Something that, for yours truly, brings back memories of the Puma teabag and a missed penalty the last time we were forced down this route (something that the Blades somehow seemed able to bypass).

If we’ve had no choice then red is most definitely the correct option. Whilst there is no question whatsoever that we should have stripes on the reverse, if a plain colour is needed then the white was just too much. 

If anybody from Adidas is reading (unlikely, but….) I would ask why we couldn’t just replicate the ‘standout design’ from the front and apply it to the reverse? Even with a ‘patch’ should clarity for numbers be the crowbarred explanation – something that has never really been a problem in the past.

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Worse things have happened in a red back…..

Ahh, I can’t be too upset at present. At the end of the day (Clive), we’ve not seen the shirt yet. It could stand on its own merits or be a pinstripe nightmare – either factor regardless of the back. Besides, after the brown and orange beauty for the away shirt, I could forgive them just about anything at present. Even the lack of long sleeves.

Talking of the brown and orange, for anybody still doubting how incredible it looks the club shop now have it up in the window. If you happen to be in the vicinity of TW8 then do take a diversion. It’s well worth seeing this beauty up close.

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One of my favourite websites, historicalkits.co,uk have also added this one to their pages. Along with their own unique commentary which tends to border between sarcasm and dead-pan brilliance. This is the same site that described our own 2015/16 away effort as follows:  (Mark) Devlin also helpfully adds that the “Away kit needs to be significantly different from the home kit to ensure there are no colour clashes.” So pleased he cleared that up.

But which way did they go for the 2018/19 incarnation? Well, in the interest of fairplay I’ll leave this one to you….. Their Championship page can be found here.

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And with all the subtly of Ian Moose taking a selfie, the kit talks continues. Today (Saturday) is your last chance to enter the draw to win this 2017/18 Brentford ‘third’ shirt. The draw will take place on Sunday afternoon and I’ll look to film it if technology allows.

To be in with a chance of winning this, simply download a copy of the Last Word Season review Ten Times Better. Brentford FC Season review: 2017/18. Or the full fat five year version  There Is No Plan B. Brentford FC Season reviews: 2013/14 – 2017/18

ALL proceeds received go to the Brentford FC Community Sports Trust and so even if you don’t win, know that your donation is going to a great cause whilst in return you get to OD on all things Griffin Park. And beyond.

As a bonus (please note, your definition of bonus may vary) there’s a whole host of new material. New that is, for my pages. Specifically, all the programme articles submitted (both home and away where, if nothing else, you can get the original versions of both Birmingham City and Millwall).

Should you be kind enough to take part, PLEASE DM/tweet me (@NickBruzon) a copy of your download confirmation mail and I’ll add your name to the list before an independent adjudicator will select a random Bees fan to win this on July 1st.

Thank you

Nick Bruzon

Big new balls. Same old Maradona. And an innovation from Brentford.

27 Jun

The simultaneous sound of a million screen grabs being made and one director desperately screaming “cuuuutttttttttt”. Diego Maradona celebrating that late winner for Argentina against Nigeria in his own unique style is somethign that will long live on in the memory. Last night saw the relentless pace of the World Cup show no signs of abating. A point made even more pleasurable given the afternoon’s bore draw in which Brentford’s Henrik Dalsgaard (now something as locked into the media mind as eighteen year old Ryan Sessegnon’s eighteen year old age, West Ham’s move to the Olympic stadium, Trevor Brooking’s header in the 1980 FA Cup final and West Ham winning the World cup in 1966) made it three appearances out of three for the Dane.  There’s a new ball coming whilst for Brentford fans, we’ve a unique perspective on Lionel Road.

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Goaaaallll!!!

Cripes. The World Cup. We’re not even at the knockout stages and I’m already exhausted. This is just brilliant. The excitement, the pressure, the tears and the joy. VAR has gone haywire whilst over on the BBC, Mark Lawrenson has swung between bizarre brilliance with his ‘UHT’ joke and coming close to self-combustion during the denouement of the Portugal v Iran game.

This is getting seriously good. We’ve had to have a few days down time on these pages, just to catch breath. Plus I was extremely tired and emotional after the England – Panama match. A 6-1 win and two penalties hit so well you’d have thought Harry Kane was German (although, perhaps you could argue he is footballing royalty). It was a score beyond what anyone expected and means England are through to the knockout stages with a game against….. Well, nobody has a clue because Group H is wide, wide open. Poland aside, that one could finish with any combination of Senegal, Colombia and Japan in the top two places.

Then, on Monday, Group B finished up. Spain scraped through after twice trailing Morocco. Portugal hung on by the skin of their teeth against an Iran side who were left dead on their feet and mentally drained after running Cristiano Ronaldo and his team so, so close. It was edge of the seat stuff with VAR conspiring to provide a devastating impact on both games whilst sending Lawro to the heights of apoplectic rage. “It’s farcical” he ranted on more than one instance. You had to sympathise but my God, it made great viewing. If not for the right reasons.

Yet if Portugal had got knocked out they’d have had to doff hats to a team who played a great tactical game. Sadly, I fear we’d have just had Ronaldo in floods of tears. Still, all that’s to come.

DgpHwT0WkAo5rrJAnd then there was the Argentina – Nigeria game last night. It will be remembered as much for the actions of Diego Maradona in the stands. Switching from being caught fast asleep before later giving his own celebratory salute. Less Hand of God and more fingers of dog. He’s an emotional chap, I’ll give him that.

“‘There’s a danger of him becoming a laughing stock I’m afraid“ opined Gary Lineker from the studio. A fair point from the man who saw his Mexico ‘86 dream end via those very same finger tips? Or just more of what was to be expected from one of football’s larger than life characters?

On field, manager Stavros Flatley and his team sneaked through as Croatia topped the group. It sets up a mouth-watering last 16 game between Argentina and France on Saturday afternoon. Here’s hoping the French make it slightly more interesting than they did yesterday. The game against Denmark possibly the dullest in World cup history since records began. If Maradona fell asleep during the Nigeria match, he may need something to help lift him when the French come to town.

The plus point of all that was that it meant Brentford’s Henrik Dalsgaard is also still in Russia. His Denmark team finished second in the group and will now play Croatia on Sunday evening. The same day Spain meet hosts Russia. Wow. Fill the fridge, clear the couch and light up the barbie (cue rather than doll). This could be a long one….

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more, please.

New balls, please. That’s what’ll happen when those knockout stages begin. To date, we’ve been using the black and white Adidas Telstar 18. From Saturday it will be the new red and white Adidas Telstar Mechta. For reasons unknown beyond, presumably, a cash in.

The marketing speak on the official FIFA site is a joy to behold : ”New vivid red design inspired by the colours of the host nation, as well as the rising heat of knockout-stage football”. It continues, “The name Mechta translates as ‘dream’ or ‘ambition’ in Russian and is constructed with the same design elements as the Telstar 18, the ball used throughout the group stage, but adapted to reflect the added intensity and opportunity the knockout stage brings”. We then get to the rather more mundane, “The ball has a brand-new carcass that retains the best of the Brazuca “.

Good news though. Like the ‘18’, the Mechta also has an embedded NFC chip – the first time it is ever been used in an Official Match Ball . Not only does it make this the most innovative FIFA World Cup™ ball to date but, apparently, the chip enables consumers to interact with the ball using a smartphone.”

And there’s me thinking FIFA was just about the money and the sales figures. On the plus side, it does put one in mind of that rather odd, and short lived, Mitre ball from 1980.

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Is that Telstar or Telstra? Curse that typeface

Next up, Henrik Dalsgaard’s Brentford. Have you started to follow The Brentford FC Drone on Twitter as yet?

You can do so here via @TheBFCDrone This is brilliant. I’ve no clue who the pilot is but what a great idea and a fantastic way to show supporters how work is progressing on our new home. Aerial fly bys and progress reports from the Lionel Road build are going up weekly. They have a YouTube channel, too – and there’s a sample video below. Please DO check it out – this is brilliant. The only domestic Brentford story currently better than our awesome away shirt. Here’s hoping the drone action continues when the season proper kicks off  .

Catch it on Youtube, now.

Finally, there’s only a few days for the chance to give one supporter an ultra-rare 2017/18 ‘third shirt’ with Lewis Macleod’s squad number on the reverse in EFL font. Anyone with half an interest in Bees kits will know that these were never made available in the club shop. Indeed, this has been given to me by a source close to the club.   

All you need to do is download one of the Last Word season reviews. This isn’t a get rich slow scheme for yours truly. All proceeds from any sales will go to the Brentford FC Community Sports Trust. For less than the cost of a half / pint respectively, they may help while away some time on the commute. By the pool on holiday. In the bathroom. Who knows? It will certainly do some good for the Trust, whose work has been well documented at Griffin Park but you can read all about it on their site.

To be in with a chance of owning this shirt, download a copy of either before the end of June 2018 – details below – and you’ll go into a draw to win this. Just PLEASE DM/tweet me (@NickBruzon) a copy of your purchase confirmation mail and I’ll add your name to the list before an independent adjudicator will select a random Bees fan to win this on July 1st.

The Kindle e-book Ten Times Better. Brentford FC Season review: 2017/18. Inspired by ‘that’ interview it contains the least bad of these columns in one, handy volume as it looks at our own campaign as well as wider divisional life and the promotion / relegation races. As a bonus there’s a whole host of new material. New that is, for my pages. Specifically, all the programme articles submitted (both home and away where, if nothing else, you can get the original versions of both Birmingham City and Millwall).

In addition, There Is No Plan B. Brentford FC Season reviews: 2013/14 – 2017/18 takes us all the way back to the start of this latest leg in the journey. That penalty. League One. Harlee Dean was a hero. Jota was something we thought happened to the temperature for one week in July. Alan Judge had joined on loan whilst the Marinus Experiment was something nobody had contemplated. Bringing things bang up to date by the inclusion of this year’s volume alongside the four previously published campaign round ups, it has five seasons in one weighty tome. As weighty as a download can be, that is.

Relive the memories. See how often the same material gets regurgitated. Remind yourself how it all began….

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Nick Bruzon

 

Brilliant Brentford surprise the fans, Germany do what Germany do and a selection headache for England.

24 Jun

I’m spent. The World Cup. That was the game that had it all. Most importantly, for Germany. A last, last gasp winner from Toni Kroos has resuscitated a qualification campaign which was on the verge of a fatal collapse. England get their chance today whilst back in West London, Brentford official have been doing their bit for the fans in quite wonderful style as the away shirt momentum builds.

First up, the World Cup. England play this lunchtime with supporters hopeful for another three points. A win will guarantee qualification for the knockout stages before playing Belgium. That’s no bad thing given the stake that was thrust into the ground yesterday. A 5-2 demolition of Tunisia, something that was at complete odds with the cagey second half between England and the North Africans.

The main talking point for this one has to be Gareth Southgate’s selection problem. What does he start with? Not so much the talk of leaked team sheets and his starting XI but more on the fashion front. Given his dislocated shoulder, can a waistcoat and a sling work?

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What are the alternatives though? Might he go for the t-shirt favoured by Joachim Löw (although preferably without the lucky ‘scratch and sniff’ – all being well England won’t need a goal that badly). Perhaps a tracksuit top. With the heat reckoned to be up in the 30s this lunchtime (that’s over 90, in proper temperature) you can be sure he won’t be in a jacket.

As one radio observer has noted, whilst no doubt a smart image Gareth’s waistcoat look always puts one in mind of a guest at the latter stages of a wedding reception. I couldn’t agree more.  The jacket, slung on the back of a chair as Come On, Eileen entices people to the disco floor. And for clarity, that’s the chart-topper from Dexy’s Midnight Runners rather than a call for help from Glen Hoddle’s much maligned ‘psychic’, Drewery.

Yet however he looks, one thing is for sure.  I can’t look beyond England to win this one. It then boils down to who can hold their nerve in the game against Belgium. All that’s to come though. Yesterday saw the World Cup at both its finest and most heart-breaking. Poor Sweden. Relentless Germany. With five minutes of additional time signalled you just knew what would happen. Wave after wave of pressure had been resisted. Germany held on despite going down to ten men. Sweden were denied a seemingly blatant penalty. They even took the lead in the first half. And then they were torpedoed by a Kroos missile with what was just about the last kick of the game.

It was a game which had us all gripped. Even yours truly had hauled himself out of the arse groove in the sofa and forward to the edge of the seat. Could Sweden hang on? Would the German be going home early? Tabloid journos were already penning their headlines – ‘Don’t cry for me, Augenthaler’ from one Twitter wag being a favourite of mine.

The answer was a resounding NO. As emphatic a punch to the gut as these Teutonic Titans of World Football rose to the occasion once more. Reel out every cliché about Germany that you want. They’re all true. Viz comic had it spot on with a tweet they put up later that night.

Germany are still by no means through but they’ve kept themselves alive in as dramatic a style as could be imagined. One also needs to pay credit to the ITV commentary team (not a typo). Their second half reference of  ‘and for those of you just coming in from a day out....’ was a neat weekend spin on that classic World cup staple – “and for those of you just coming in from work, the score is…”. I still can’t forgive them for Glenn Hoddle but credit where it is due.

Ok – Brentford. The away shirt. I promised the other day that was me done on it and, in terms of trying to convince you of how magnificent it is, even I can accept that the haters are going to hate it. No amount of words will change that. Hopefully seeing it in the flesh will show how good it is.

Well, the club have responded to some of the feedback in quite magnificent style. Aswell as rewarding several of our younger and most loyal supporters with a surprise delivery, some of those who had been the most scathing have also received a present of a ‘hot off the production line’ new away kit in the post. Along with some Jaffa cakes. Amongst other things.

Supporter Adam Checkley had been one of those to vent his frustration when the shirts were revealed, claiming: that kit is awful! Looks like a Sainsbury’s uniform in 1980’s….keepers kit is great though. Brentford Bob had likened it to a pair of 70s underpants (amongst other, less repeatable, commentary on the subject). As for Sarah, (@BeesBabe195), only that morning she’d still been up in arms, saying: Trust me, I won’t be changing my mind about anything brown & orange. She even added, I don’t need to wait to see it. I know what I like, colour wise & it ain’t a combo of brown and orange.

Then the post man came knocking.

Fair play to Sarah, summing it all up in one tweet: A HUGE thank you to all @BrentfordFC for my fab surprise package! This is one of the very reasons I bloody love the club so much! I shall wear my shirt with pride & who knows, I may even dye my hair green!! I love you guys! 😁😍 You really have cheered me up today 🐝

And her sartorial verdict: Seen it & wearing it!!! 😉 It’s still not my favourite, but……… it’s growing!

She wasn’t alone. Upon receipt of his surprise package, Adam took to Twitter where he declared: blown away with the package this morning…our club is in very safe hands ! 👏🐝 It’s growing on me defo and a definite cult classic bees shirt. Later adding that: Will be up there with the Chad kit and yellow / Black kit as ones we’ll be talking about in 20 years

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Even Bob seemed to take his delivery in good humour, although there was was some (understandable) concern on the pants front:

Well, someone at @BrentfordFC does at least have a sense of humour.  Slightly concerning that they knew my pant size, and they’re in Fulham colours obvs.  I can confirm that the shirt looks even worse in the flesh and particularly bad on a fat man in his late forties. 🙂

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A new shirt and three pairs of pants

I love this. It’s brilliant. We all know the shirt has divided fans but what a way to respond. What a way to show your sense of humour. What a way to try and persuade people that it’s a lot nicer than they may have first thought. What a way to engage with supporters.

And on a completely unrelated note, may I be the first to say how much I loathe the new home shirt that we haven’t seen yet. I can only presume it looks like something that Bully might have worn on Bullseye. What a disgrace.

bully-home

Finally, please don’t forget that I’d like to give one supporter an ultra-rare 2017/18 ‘third shirt’ with Lewis Macleod’s squad number on the reverse in EFL font. Anyone with half an interest in Bees kits will know that these were never made available in the club shop. Indeed, this has been given to me by a source close to the club.   

All you need to do is download one of the Last Word season reviews. This isn’t a get rich slow scheme for yours truly. All proceeds from any sales will go to the Brentford FC Community Sports Trust. For less than the cost of a half / pint respectively, they may help while away some time on the commute. By the pool on holiday. In the bathroom. Who knows? It will certainly do some good for the Trust, whose work has been well documented at Griffin Park but you can read all about it on their site.

To be in with a chance of owning this shirt, download a copy of either before the end of June 2018 – details below – and you’ll go into a draw to win this. Just PLEASE DM/tweet me (@NickBruzon) a copy of your purchase confirmation mail and I’ll add your name to the list before an independent adjudicator will select a random Bees fan to win this on July 1st.

The Kindle e-book Ten Times Better. Brentford FC Season review: 2017/18. Inspired by ‘that’ interview it contains the least bad of these columns in one, handy volume as it looks at our own campaign as well as wider divisional life and the promotion / relegation races. As a bonus there’s a whole host of new material. New that is, for my pages. Specifically, all the programme articles submitted (both home and away where, if nothing else, you can get the original versions of both Birmingham City and Millwall).

In addition, There Is No Plan B. Brentford FC Season reviews: 2013/14 – 2017/18 takes us all the way back to the start of this latest leg in the journey. That penalty. League One. Harlee Dean was a hero. Jota was something we thought happened to the temperature for one week in July. Alan Judge had joined on loan whilst the Marinus Experiment was something nobody had contemplated. Bringing things bang up to date by the inclusion of this year’s volume alongside the four previously published campaign round ups, it has five seasons in one weighty tome. As weighty as a download can be, that is.

Relive the memories. See how often the same material gets regurgitated. Remind yourself about the likes of Betinho, Martin Fillo, Javi Venta and Marcos Tebar. 

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THANK YOU

Nick Bruzon

The last word on shirts (for now) as World Cup continues to delight.

20 Jun

The World Cup rolls on. As do hosts Russia who dominated Egypt in a 3-1 victory that sees them with a maximum 6 points on the board and a goal difference of 7(seven) after just two games. There were also wins for a massively stylish Japan whilst Senegal beat Poland. Back in Brentford, we’re entering Accidental Partridge territory with Dean Smith’s trip to the brewery and the away shirt saga continues. With a potential solution to come.

First up, the World Cup. There’s only one real talking point. The Russia and Japan shirts. Both are Adidas creations and both are stunning, for different reason, Japan looking resplendent in an ultra-modern design with its roots in the past. The blurb from the Japanese football federation claiming that they wanted the designers to take inspiration from traditional Samurai armour.

As for Russia, we’ve a proper throwback to the early 80s and the end of the Soviet regime with one that is both simple yet stylish. Both of these a world apart from the super safe Nike designs being sported by England this time around.

Perhaps it is just an Adidas thing. As with Brentford’s away shirt, they are showing themselves to be very much at the cutting edge of footballing fashion.

Russia Japan

Adidas keep the brilliance coming

Ok – the Bees. Did you see the story on ‘official’ (not affiliated to these pages) in regards to Dean Smith and his trip to the Fullers brewery in their guise as club partners. It is an association that goes all the way back to our formative years and the acquisition of the land for Griffin Park. It’s well worth a look –– if only for what must surely be a caption competition just waiting to happen.

Come on Official. Make it happen. Please.

Next up. The away shirt. Amazing. Awful. Wonderfully retro. Worst ever. Without doubt this has divided fans like no other. Certainly, if social media is to be believed. I’d also chuck into the mix the proviso that it is much easier to say something negative than positive where the ever growing use of social media makes such polarised opinions all the more visible.

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Mrs Brown and her boys model the new kit

As said previously, I love it etc etc etc. No amount of negative comments will change that. Genuinely, I think this one is going to grow on a lot of those fans caught cold by the initial reveal. I’m not so naïve as to pretend it will be for everyone and come the start of the campaign there may well be those still pining for days gone by.

Well, if that’s you (or you’d just like to expand your own collection aswell as buying the 2018/19 stunner) I’d like to give one supporter this ultra-rare 2017/18 ‘third shirt’ with Lewis Macleod’s squad number on the reverse in EFL font. Anyone with half an interest in Bees kits will know that these were never made available in the club shop. Indeed, this has been given to me by a source close to the club.   

All you need to do is download one of the Last Word season reviews. This isn’t a get rich slow scheme for yours truly. All proceeds from any sales will go to the Brentford FC Community Sports Trust. For less than the cost of a half / pint respectively, they may help while away some time on the commute. By the pool on holiday. In the bathroom. Who knows? It will certainly do some good for the Trust, whose work has been well documented at Griffin Park but you can read all about it on their site.

To be in with a chance of owning the shirt, download a copy of either before the end of June 2018  – details below – and you’ll go into a draw to win this. Just DM/tweet me (@NickBruzon) a copy of your purchase confirmation mail and I’ll add your name to the list before an independent adjudicator will select a random Bees fan to win this on July 1st.

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Download either volume, help the BFC CST and maybe win this

The Kindle e-book Ten Times Better. Brentford FC Season review: 2017/18. Inspired by ‘that’ interview it contains the least bad of these columns in one, handy volume as it looks at our own campaign as well as wider divisional life and the promotion / relegation races.As a bonus there’s a whole host of new material. New that is, for my pages. Specifically, all the programme articles submitted (both home and away where, if nothing else, you can get the original versions of both Birmingham City and Millwall).

In addition, There Is No Plan B. Brentford FC Season reviews: 2013/14 – 2017/18 takes us all the way back to the start of this latest leg in the journey. That penalty. League One. Harlee Dean was a hero. Jota was something we thought happened to the temperature for one week in July. Alan Judge had joined on loan whilst the Marinus Experiment was something nobody had contemplated. Bringing things bang up to date by the inclusion of this year’s volume alongside the four previously published campaign round ups, it has five seasons in one weighty tome. As weighty as a download can be, that is.

Relive the memories. See how often the same material gets regurgitated. Remind yourself about the likes of Betinho, Martin Fillo, Javi Venta and Marcos Tebar. Certainly, if there’s no Marcos Tea Bar at Lionel Road it will be an opportunity missed.

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Available now to download for your kindle / e-reader

Nick Bruzon

England do a Brentford as the Bees do magnificence with THAT away shirt.

19 Jun

Never let it be said that life is dull. England got through their opening World Cup game last night with a 2-1 victory over Tunisia although at times it felt very much like watching the Bees. Back home, the initial reaction has been coming in for the new away shirt. It would be fair to say that this one may take a section of the fanbase some getting used to. But is it a case of the knee jerking or justifiable reaction?  

First up, The World Cup. I’ll leave the main reports to the regular sources. Likewise, Billy Grant from Beesotted is out in Russia doing his thing in some style. If ever there was an attempt to redress the stereotypical image of the England fan from days gone by then here it is. Do check out his Twitter feed as with three points on the board already, it looks like he could be there for a while yet. If we know Billy, things will only get more interesting  / exciting as the tournament progresses.

Watching from back home, it very much felt as though England were ‘doing a Brentford’. A first half of chance after chance. Great saves. Sitters missed. Harry Kane grabbing one after just ten minutes. England coming oh so close, time and again but unable to double the lead despite the pressure. Then boom, a soft penalty decision given against and the score was 1-1. More penalty controversy as foul after foul was overlooked. Tunisia getting away with metaphorical murder in the box.  For those of us who watch our football at Griffin Park, it felt like we’d been here before. You could almost hear Gareth Southgate penning the phrase, “We deserved to win”.

And then with the clock eating into time added on for stoppages, that man Kane did it in again. If not Maupay then certainly “Harry, in the last minute.” Our couch exploded. The fans in the ground went wild. That man Billy Grant was there to capture the moment for posterity. England have three points on the board and people can’t ask for more than that, surely?

Billy catches THE moment.

Ok. The new shirt. I stand by what I said yesterday. I love it. Genuinely love it. Although to clear up a few things from Social Media, given some of the (printable) comments, I’m not on the payroll of the club. I wrote my own thoughts about it on these pages based on my own first impression and whilst they’ve subsequently replicated this on Brentford official, that was something they asked if they could run. Whilst I perhaps won’t be adopting the ‘Independent and proud’ moniker – I think somebody else got there first on that one – these pages are anything but ‘official’.

The shirt itself still looks fantastic. That’s my opinion. Retro. Kitsch. Like something out of the 70s. Incredibly, these are phrases that have all been used by some fans to try and shoot it down. Wow. I’d use the same words to try and big it up.

I’ve seen several supporters claim it looks like a Sainsbury uniform. Personally, I think that’s a case of the mind’s eye playing tricks. A trawl of the internet looking at Supermarket outfits of the 70s,80s and 90s before the England game revealed nothing. Except, perhaps, that I really do need to get out more.

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The Brentford away shirt – try something new today

Likewise, the main criticism from one element of the ‘haters’ is that aswell as looking like something out the 70s (where that Coventry City Admiral shirt is a design classic) the shirt is seemingly the colour of dog dirt. Again, a trick of the mind or people seeing what they want to see. Anybody alive in the the 70s would know that dog poo is white.

In all seriousness, I get that people have a knee jerk in the face of something different. Just look at reaction to some of our transfer dealings where I’ve been as guilty as anybody at times. I get that people want to look good when they are out and they like to wear our club colours with pride. And I get that this IS different. That it is so far from anything we’ve ever had before that the club have taken a gamble on this one. Yet I seriously think it is up there with the best we’ve ever had. Certainly, I hope it goes on to attain the cult classic status it so deserves.

What’s the alternative? Another black? Another blue? We’ve been there and done it. This one looks to create something unique and stylish whilst avoiding some of the high-viz numbers or bland identikits that are so often worn by teams visiting Griffin Park.

Love it or hate, one thing’s clear. We’ve got our away shirt for 2018/19. It was never going to be a fan vote. I’d love to have been involved but life doesn’t work like that. At the end of the day (Clive) this is a football club with hundreds of decisions to make. It’s not a committee.

I could go on but I think you all get it from my side. I could replicate any one of the abusive comments from Twitter (towards the kit!)  but what’s the point? You’ve no doubt seen those too. That said, I would refer you to the comments from Luis Adriano on yesterday’s article – well worth a look to get the take of both sides.

But The Last Word today goes to Jim Levack. Of everything that has gone up on Social Media, his probably gives the most to consider in the the small space allowed by a single tweet..

coventry brown

I loved this one, too…..

Nick Bruzon

Mrs Brown and her boys model the new Brentford away kit. But what do you think?

18 Jun

Picked your jaws back up off the floor yet, Brentford fans? The away kit has been revealed and it’s fair to see this one is going to split us right down the middle. A so called ‘marmite’ of shirts. One to rival the infamous Coventry City brown or Hull City tiger stripes. A shirt so different to any colour scheme we’ve had before that fans will either cite this as our best ever. Or hate it.

Let’s get this out there right now. I’m in the former camp. Love at first sight.

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Mrs Brown and her boys model the new kit

A tweet from Mark Devlin on Tuesday night suggested things were afoot. Friday saw the teaser campaign begin. Then it was here. And wow. The Bees have gone for broke with a colour that apes the aforementioned Coventry City classic on a design that is going to be worn by some of the biggest names in Europe in the forthcoming season.

For somebody who treats the Brentford shirt with an almost religious fervour, I’m most definitely a convert.

In the beginning there was nothing. And Bob said, “Let there be shirt”. And there was shirt.

Now it’s fair to say that perhaps, in hindsight, yours truly got a tad more over excited over the ‘Chelsea blue’ than it deserved. I had a genuine love for the difference that was last season’s green whilst the yellow and black that greeted our first season in the Championship was a stylish classic. For me (Clive) the limited edition black and silver was probably top of the recent pile. But has it been usurped?

On the one hand, this gives a colour scheme that we’ve never had before. On the other, a simple yet stylish effort that is a modern day classic. If ever the club were to come out with something unusual then here it is. Brown and orange with white trim.

It’s different, no question. Controversial?  Possibly. Could it set the GPG and twitter into meltdown? Well, my Geiger counter is currently clicking in anticipation. Yet at the same time, in my humble opinion the backroom team have produced something quite stunning.

Style wise, there’s more than a passing nod to the classic England ‘82 design . Here’s hoping the people at Adidas have had the necessary ‘ok’ from Admiral. Move along, nothing to see there. It is a template that brings the Bees bang up to date with some of the biggest names in European football.  Olympique Lyon and Ajax are amongst those to also adopt the scheme for their 2018/19 home and away shirts respectively.

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Lyon and Ajax. #shirtfriends ? I feel so dirty

Let’s cut to the elephant in the room though. The colours. We’ve never even come close to this. Whilst it’s been a while since we’ve had a regular away scheme, if you asked me to nominate what I thought were our traditional colours when on the road then blue (preferably two tone) would be the call. Perhaps with black as an alternate or some form of yellow.

If last season’s flirtation with green was different, this rips up the rule book and dials it up to 11. And I love it. Seeing this cold, the immediate reaction was the 😍 emoji. Having had ten minutes to get used to it, I’m still there. Even the sponsor’s logo seems a tad more subdued than it did on last year’s all green. For me (Clive) that can only be a good thing.

I loved that one, no question. Yet now we’ve reached new heights of sartorial bliss with a colour palette whose immediate connotation is jaffa cakes. Is this a good thing? Well, if it looks good – as it does – then bring them on. It is, perhaps, a shame the marketing team couldn’t get Mcvities to sponsor us rather than LeoVegas.

jaffa cakes

Mmm. Jaffa cakes

We’ve also changed tack in a direction that suggests Brentford having a set ‘away’ colour scheme is a concept very much residing on memory lane these days.

I’m a great believer in football tradition. Brackets at 7(seven), orange balls in the snow and FA cup semi-finals at a neutral venue. Away kit is different though. The chance to mix things up a bit is always a wonderful opportunity. Can we seize the initiative and make a name for ourselves in the annals of football fashion history?

The recent glut of interest in the Nigeria strip for World Cup 2018 shows just what a love there is for the diverse. Only last week, the BBC ran their own ‘World Cup of football kits’. Something that both showed us the love of the more outlandish creations whilst having the added bonus of denying Fulham fan Richard Osman his own self-appointed role as host of such social media events.

One thing we’ve learned about Brentford and Matthew Benham in recent years is that we do things differently. We do things well. We do things in style.

This is unusual but it is also iconic. Whilst my own takes is that it doesn’t quite overtake the black and silver, it runs it very close. And that can only be a good thing. Hopefully our supporters will think so too.

Now, with the clear word for the away shirt being’ different’, what clues can we take for the home effort?

Come on Bob, Mark and Matthew. Stop teasing us…

Nick Bruzon