Tag Archives: Bush

My morning with Bush interrupts one kit launch and one kit ‘launch’.

18 Jul

Clanggggg – the sound of a name being dropped. There was no Last Word yesterday as a previous football related engagement with Absolute Radio (more to follow) meant it was a case of being up, ready and out of the house before 6am – the usual point at which this nonsense is being put together. Which was gutting for this kit nerd given that the previous day had seen the launch of the new Brentford away shirt. Gut reaction to that one is that we have an absolute stunner. On the plus side, it means we have had time to ‘enjoy’ the ‘hilarious’ ‘joke’ shirt launch at Huddersfield Town. At least, I am assuming it is a joke launch – at the time of writing that has yet to be confirmed.

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It is what it says

Tuesday morning had seen these pages looking for a potential ‘away’ shirt at some point this week. Two hours later and it was on us. Coincidence and pot luck rather than anything more sinister at play, I assure you. I hope. Then again, nothing to hurt by writing that I’m fairly sure Neal Maupay will be signing a contract extension in the next couple of days. Move along – nothing to see here. Back to the shirt.

Oh. My. Word. Umbro and Kitman Bob really have hit the jackpot this season. I loved the home version. Our change strip is glorious. Discarding all the usual techno-babble about breathable material, seams, side panels etc etc that goes with these things, we’ll cut to the chase . If for no other reason than everybody has seen it whilst Luis Adriano has dissected this (and previous versions) in magnificent detail already – do look at his piece which you can find here.

Black. Jet Black. Yellow trim. A monochromatic badge. Bee colours. Beautiful. Just beautiful. It’s the first time in a few seasons I’ll be buying a home and an away kit which, given the state of yours truly’s bank balance, is no small claim. We’ve got it wrong or come close so many times but to hit the mark first time out with both shirts is testament to the partnership being formed with Umbro.

One can only imagine what we’ll have lined up for the third shirt which, reading between the lines, IS coming. Kitman Bob’s tweet in response to a question of whether that would be delivered,  suggesting that we enjoy this one first, implies that there is more to come. And definitely not just me reading into this what I want to.

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Great work all round

Talking of Kitman Bob, his Wiz Khalifa clue from earlier in the summer paid out in wonderful style. With fans guessing he meant ‘Black and Yellow’ it was another nice touch from Brentford ‘official’ to title the launch email “Yeah, uh huh, you know what it is…”. They lyrical amongst us / those who double checked on google, just in case (delete as applicable) obviously recognising the opening line from the former Billboard 100 chart topper.

The only downside to any of this is that the ditching of Adidas means we’ve no hope of ever seeing the brown/orange again. Even in the event of a colour clash against, say, Bournemouth who play in red and black. Yet as we bemoaned this sad loss, one Twitter correspondent noted: You’ve just married Helena Christiansen and you’re lusting over Ann Widdicombe?

Personally, I’d say that it was more a case of just marrying Helena Christiansen then lusting over Cameron Diaz. They’re both great. They’re both Brentford. Or are they….

Next up. Huddersfield Town. Yawn. Urghh. Yesterday’s sponsor joke being played at their expense, yet seemingly in full co-operation with the club, has kind of backfired. The obvious knee jerks of disgust were all over social media within nano-seconds. If for no other reason than how do you mess up a sash kit? Surely that’s sartorially impossible?  Peru, Crystal Palace, Vasco da Gama of Brazil have all proven many times how wonderful this design feature can look. 

Then there was the realisation that the size of this logo clearly breached the 250 square centimetre area on the front of a kit permitted for such advertising. The FA have been obliged to step in as we all waste time waiting for the true reveal. I could bang on but, frankly, nobody wants to read about it. The sponsor have achieved their presumed aim of getting people talking about them. Huddersfield, meanwhile, have a short term ‘cult’ classic that is truly deserving of the title: Worst. Shirt. Ever. And given it was worn in last night’s friendly game, could technically now be deemed canon. Even if only for one game. We can all moan about the attrocities at play but the ultimate realisation that people are using the phrase ‘bantz’ to describe what is happening is reason enough to consign this whole sorry affair to the waste bin of history.

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Don’t. Promote. Sponsor.

Moving on, I was fortunate enough to be a history maker yesterday morning. Innovation in action, care of Absolute Radio – whom we talk about on these pages from time to time. Ahhh, who could forget Christian O’Connnell and Cameron Diaz in the ‘Are you a Brentford fan’ reveal…? 

This time, it was care of Hometime DJs Andy Bush and Richie Firth  – on the five-a-side pitch.

Who doesn’t love this version of the game? Well, me these days. Primarily because family life means that playing after work is no longer an option. Why go for glory on the astroturf when there’s a school run to do?  And nothing to do with knackered knees or lungs.

So when the chance of flipping the traditional post-work format of the game on its head via an 8am kick-off  presented itself I was there. Boots out of retirement, gloves back on and goalkeeper for Bushia Dortmund. 

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What a morning. What a game. What a concept. An 8-7 defeat and swollen finger are a small price to pay for being part of the future. It was magnificent fun. I’d love to blame our narrow loss on the fact that Richie’s Railway Madrid featured a player who was the spit of the villain out of Superman 2 (from that spinny space mirror thing) and had his strength but, ultimately, it was down to my crapness. And Richie’s dexterity as opposing ‘keeper. Very much Neville Southall at the end of his career – in more ways than one. Yet if we can take one thing away from all of this it is that morning football is the way forward.  

Huge thanks to Bush, Richie and all at Absolute Radio. The full video goes live today. The teaser is below. The podcast is up already – you can find that one here.  There’s more to follow.    

Until then, you may want to kindly please download the annual Last Word season review for e-book for your kindle, iPod telephone or other electronic reading device. You you can do so, here, with the important bit being that all proceeds received from the £1.99 sale price go to the Brentford FC Community Sports Trust.

It’s shonky, there are typos in it (still) but what better way to while away your time on the commute to work, the toilet, holiday or just simply relive some of the exciting moments from last campaign as we wait for Bob to (hopefully) do his thing for the third time. And then prepare to see them blown out of the water in 2019/20.

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Nick Bruzon