Tag Archives: Carlsberg

If Carlsberg did Twitter. New signing and backfiring bet see media team attain greatness.

19 Jul

Brentford travel to Oxford United for the latest stage in our pre-season programme, buzzing from the news that the much touted transfer of Ollie Watkins from Exeter City has been completed. Becoming our eighth signing of the summer, the conclusion of this move has seen two wonderful bits of social media (three if you count our own lack of hashtag / signing video when the news was announced). The first could leave one Bees supporter very much out of pocket whilst the second threatens to catapult a Nottingham Forest fan into Simon Hateley territory (he of Aston Villa infamy).

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Ollie Watkins joins. Its all very red

First, Ollie himself. What can you say? The Hoff may have departed over the summer but he has been replaced up top by first Neal Maupay and now the EFL young player of the year. The club were understandably excited about the news with Phil Giles telling official We first made an offer for Ollie 12 months ago, and again last January, so I am glad that we were finally able to sign him this time around”.

But it was on Twitter where the real story was beginning to unfold. Andy Scott joined Phil in celebrating the news about the Exeter man joining us, noting on the football front that it has been “A huge team effort from everybody involved” and that “patience is a virtue!” before going on to note that Ollie is “part of the family now!”.

Judging by the picture of his agent, its probably not the first time he’s heard that phrase. I’m sure he’s a lovely guy and all that but I for one wouldn’t want to cross him, going on this photo. That’s one intense look.

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Ollie and his agent. Was a horse’s head involved in transfer negotiations?

Spare a thought too for Brentford fan Josh Mahoney who is currently in the chair for a £2.5K bar bill following a tweet published last week, where he laid down a gauntlet which has come back to bite him firmly on the behind:

Can’t see us signing Ollie Watkins, if we do I’ll buy everyone who likes this a drink this season.

Yet it was the comeback from official which inspired what one supporter has described to me as “The greatest thing that media team have ever done”.

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Chris, Sean and Ciaran most definitely first up at the bar

What? This is brilliant. This is genuinely funny. Is this the same media team that has previously brought us ‘The Obama meme’,  #TrophyFriends and #Novemberkings? Whatever wind of change has blown through Chris Wickham’s department you can only doff your cap. First, no hashtag or gimmick to announce Ollie had joined from Exeter (take a leaf, Aston Villa with your fake Whatsapps and #WelcomeJT). Now, a genuine joke. And a great one. Not withstanding their choice of drink.

Andy was on fine form too, showing just what happens when you cross swords with Scott, Giles and Ankersen (not a law firm or 70s folk group).

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But it wasn’t just Josh who was left eating his words.

Up at the City Ground, Nottingham Forest fan ‘Redman’ may be regretting his own boast. Whilst not in Hateley territory (yet), this has somewhat backfired.

Screen Shot 2017-07-19 at 05.59.07As at the time of writing (6.00am, Wednesday morning) we’re still waiting for banter to commence. Very much a case of tumbleweed and radio silence. Ironically, something matched by Forest fan Matt Dyson – the avocado loving sports presenter on Christian O’Connell’s Absolute Radio breakfast show. His bulletins failing to mention what was the day’s big transfer story.

The other question to come out of this is how we pay for the summer’s transfer activity and changes to the wage bill? Moreso to remain FFP compliant. Of course, the fees paid for our new signings are undisclosed, we have a new sponsorship deal and are about to begin our fourth season in the Championship. Yet with previous seasons seeing outward activity as well as inward, the big fear remains that we’ll be saying ‘adios’ to Jota.

Burnley are the latest club to join the rumour mill (although I’m still laughing at the thought he’d go to the likes of Derby County or the aforementioned Forest, despite their Assombalonga windfall) despite there being no further news following Dean’s talk 12 days ago about an imminent big bid coming in.

So what happens at the Kassam tonight could be telling. Of course, Dean has already said that if a bid fails to materialise then Jota “will be available for the Oxford United game”. Playing won’t be a guarantee he’ll be with us for the big kick off but any absence from the starting XI will be an enormous sign.

Jota 2-2

Faster than a speeding bullet – is the Spanish superman leaving Griffin Park ?

I’m not stupid (completely). We all know how good Jota is. We all know his contract is running out so we could lose a £10million player for nothing. We all know our own model. We all know we’ve sold and still thrived before. Yet, the footballing romantic in me is desperate for him to stay. The last five years have been SO exciting. With a wonderful spine to this team and an ever evolving squad, he really could be the final piece in a promotion gamble.

I’ve called top six already. Given our experience and starting XI this is more than feasible. With Jota in the team, the chances can only improve.

That may well be a decision that is already out of our hands. A decision that has already been made. One thing’s for sure, the Brentford family will be taking a very keen interest in tonight’s team sheet when that one is published.

For now, though, let’s focus on the uber-positive. Jota is a bee and we’ve made another wonderful purchase. Our media team have developed a genuine sense of humour and we’ve not sold any fan favourites.

On a day that sees us looking at how football and Twitter work hand in hand, what better way to end than with another observation from the social media platform. Ian Westbrook distilling it all into one tweet.

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Nick Bruzon

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