Kit news? Some news? Natalie aces the World Cup podcast and YOUR chance to shape Lionel Road.

Saturday morning. Something’s happening. For any Brentford fans up early then 9am is the time; the official website is the place. But what is it? What’s happening? Is it kit or a new player? Please be kit. For those England, Denmark fans (and beyond) we’ve a double World Cup latest for anybody wanting something a little bit different to the usual ‘fantasy football’ and podcasts. And there is stadium news as the Lionel Road plans continue to take shape.

First up, Twitter. Fan engagement manager Ryan Murrant set tongues wagging on Friday morning when he casually dropped the bombshell, “Oh and kit news is coming real soon…” into our social media feed.

What??? Where? When? Real. Soon. Define either/both. Please. The response was a GIF. Not quite meme levels of social media offences but acceptable enough if it gives this obsessive a kit related clue. But what does a calendar rushing through the early days of June mean?

Will that be when we our given our first snippet? The start of Mark Devlin’s now traditional strip tease routine. Or is it a full reveal? Will the point that the GIF stopped looping around (the 10^th/11^th seemingly the last clear dates) prove significant? Is that when we’re given the news, whatever that is, or did Ryan’s graphic just signify a broader date of ‘June’?

Was he talking about Leicester City (given Brentford weren’t, actually, mentioned). Might it be the addition of Kit Symons to the coaching staff, as one Twitter wag noted. As yours truly over-analyses his tweet in a desperate search for clues one thing’s for sure –  with other clubs now in full sarotial flow, our own news can’t come quick enough.

I woke up this morning (du du du du duhhh) to more twitter news. This time from Brentford official. A late night tease and a Matthew Benham style video with the promise of even more news. Has Ryan’s news been usurped? Is this something different? Just what is going on? One things for sure, 9am Saturday morning promises to see our computer logged on to brentfordfc.com

😏 See you at 9am tomorrow Bees fans… pic.twitter.com/EmpLIesmuC

— Brentford FC (@BrentfordFC) June 8, 2018

Sitting here writing this nonsense I’m being kept going by Bees super fan Natalie Sawyer. Metaphorically speaking. With Russia 2018 almost upon us, The Times have launched their own tournament podcast, The Game World Cup daily.

We all know Natalie’s talent when it comes to hosting, presenting, chairing and talking football in general. Likewise, what happened in the last few months.

Supported by an extremely knowledgeable panel of Gab Marcotti, Henry Winter and James Gheerbrant, it’s a compelling listen. There are the views on what to expect from Russia as a host nation – especially for the England fans. The hopes and chances of the more favoured teams. Who will get through the knockout phases? What about England? Brazil? Germany? Lionel Messi and his Argentina side? Have Belgium under prepared or are they simply untested? Dark horses that nobody can get a proper read of?

With the promise of a new episode to come every matchday evening after the final whistle has blown, the opening preview has me hooked. I love the World Cup anyway but this additional insight is a very welcome partner to my Panini sticker book and wallchart. With Sky Sports loss very much The Times gain, bring on the next episode. You can find it here. Great job, Natalie. And team.

Next up, predictions. We’re all experts when it comes to calling the games. Obviously. The only reason I’m not a betting millionaire is because I only use the internet gambling sites for research purposes. That, and the prospect of being lured in by Ray Winstone’s disembodied head, responsibly or otherwise, is as distasteful a thought as a night out with Mrs Brown and her boys (I would also accept: The England supporters’ band).

Yet hope is at hand. Hashfootery is back. The simple prediction game where the most you can lose is your sanity as you try to predict the scores of group games and beyond. The most you can win, the acclaim aside, are some quite magnificent beer glasses.

But its not about the prizes. Its about the chance to demonstrate what we know about football – albeit I’ll take any guidance Natalie and her team can offer. If you fancy a go then you can enter here for free.

Enter today and win a prize (stickers not included)

Getting back to Brentford, did you see the Lionel Road news on the official site yesterday? YOUR chance to be involved in the stadium planning committee and help shape our future home. This is incredible. Having sat in on some of the meetings already, I can’t stress how involved the club are looking to make this. How much of a supporter driven effort this is becoming.

Yet with everything from Farewell to Griffin Park, through ticketing, seating and even things such as catering up for discussion – you must have athought on one of these? Surely? If so then ‘official’ have all the details of how fans can get involved.

Lionel Road is well under way

And finally, I just wanted to offer a HUGE thanks to all those who have downloaded one of the season review e-books to date. With all proceeds raised going towards the Brentford FC Community Sports Trust, I can’t say how grateful I am to our fans. Don’t forget also that if you do this before the end of June, I’ll put you into the draw to win this exclusive ‘third’ shirt – just DM / tweet me your download confirmation mail so as I can add your name.

Ten Times Better. Brentford FC Season review: 2017/18. Inspired by ‘that’ interview it contains the least bad of these columns in one, handy volume as it looks at our own campaign as well as wider divisional life and the promotion / relegation races.

As a bonus there’s a whole host of new material. New that is, for my pages. Specifically, all the programme articles submitted (both home and away where, if nothing else, you can get the original versions of both Birmingham City and Millwall).

In addition, There Is No Plan B. Brentford FC Season reviews: 2013/14 – 2017/18 takes us all the way back to the start of this latest leg in the journey. That penalty. League One. Harlee Dean was a hero. Jota was something we thought happened to the temperature for one week in July. Alan Judge had joined on loan whilst the Marinus Experiment was something nobody had contemplated. Bringing things bang up to date by the inclusion of this year’s volume alongside the four previously published campaign round ups, it has five seasons in one weighty tome. As weighty as a download can be, that is.

Relive the memories. See how often the same material gets regurgitated. Remind yourself about the likes of Betinho, Martin Fillo, Javi Venta and Marcos Tebar. Pinch yourself at just how far we have come in such a short space of time

Nick Bruzon

Advertisement

What’s worse than a hashtag? Two hashtags. And a fake Whatsapp

Roll on August. Please. As tumbleweed continues to blow through the Championship, something actually happened yesterday. Brentford haven’t signed/sold anybody although Aston Villa have – and it would be fair to say they are wetting themselves over picking up a past his prime John Terry from Chelsea. Elsewhere, we’ve dodged the TV cameras with the latest fixtures up until the end of September. And there’s shock news there for Leeds United fans.

Clanggggg. The sound of a name being dropped. This week I wrote the annual season preview for FourFourTwo magazine, looking at the good and bad of Brentford, along with a number of other Championship based questions. One of which being – Who will be the biggest pantomime villain in the Championship this season?

I did think about Aston Villa super fan Simon Hateley – still smarting from all his bravado last season coming back to royally bite him. What was Villa’s record against the Bees? Ah yes, P 2 W0 D1 L1 GD -3 and £15m handed over – thanks for that.

But then it really would be too niche and, besides, Hateley fits more in the category of unintentional comedian rather than poor man’s Christopher Biggins. That said, he’s still going strong on Twitter at the moment, declaring his own Scott Hogan a ‘bag of shite’ this week. And you can follow him etc at @simonchateley.

Sadly, magazine deadlines ahead of an August publication got in the way of choosing a player who would surely have won the poll hands down. Aston Villa new boy, John Terry.

In the most cringeworthy of press releases – a simulated WhatsApp conversation between Dr. Tony Xia (the man going neck and neck with Vincent Tan as the Championship’s poor man’s Bond villain) – the news was released yesterday. In it, (current) manager Steve Bruce was given the news that Villa had got their man from Chelsea.

Oh, you couldn’t make it up. Toes are curling just looking at this news now. I’m not sure what’s worse. The cheesy press release or the fact they’ve signed this most disruptive and washed up of players. No premier League club have touched him. No MLS side – surely the standard cash cow for any past their prime ‘name’ – have made an offer he can’t refuse . No side challenging for Championship promotion have gone near him. I can’t wait to see us run rings around the rusty old legs. September 9th can’t come soon enough.

There were multiple hashtags for this one. #WelcomeJT and #PartOfThe Pride. Still nowhere near #Bignewambitions or #Trophyfriends but at least we’ve dropped all that nonsense now. Good luck to Villa, seriously.

Whilst Hateley was unusually silent on the subject, comments on Twitter from other fans included: “Most high profile signing at Villa for years.” ,”Im over the moon with this, great signing, leading by example, UTV” and “Can not wait until I see the legend he is at villa park, what a sight that will be!” I fear this is a massive gamble that will only end in disappointment – whether for Terry’s new admirers or his team mates.

Give me Harlee Dean, any day.

JT is a Villan. Indeed

Elsewhere, the latest round of TV fixtures has been announced. Brentford have managed to swerve the cameras whilst perennial Sky favourites Leeds United only appear once. Not a typo. The club that have had more appearances than Steve Claridge has had clubs have only been picked for their trip to Sunderland. Infact, there seems to be a real mixture of teams being shown for the games prior to 9 September.

That said, we’re not out of the woods yet with 14 July being the final date for the last September games to be announced. Fulham and QPR are amongst those to also avoid rearrangement, so far. Surely West London won’t avoid selection come the next round.

This is all part and parcel of being in the Championship, of course. Griffin Park has been a popular place for the cameras over the last few seasons and it’s no doubt a matter of time before our number is up. At least we can do some train booking in relative confidence though and with Sky having opted for Sheffield Wednesday v Nottingham Forest on September 9th, at least our trip to see Scott Hogan, John Terry (assuming not dropped, suspended/injured by that stage) et al remains as is

The full list of TV fixtures to date on ‘official’ .

Brentford will return to Villa Park at 3pm on 9 Sep

AUTHOR’S PLUG – (it’s all for charity).

And if you’d like to read more about last season including those wins over Villa and Leeds, amongst others then please don’t forget (how could you?) that the regular season review e-book is now available for download. This one is titled ‘Welcome home, King Jota’ and this time around it is for a great cause. All funds raised are being given to the Brentford FC Community Sports Trust. Likewise, any subsequent sales from the previous versions.

Containing the least bad of the blogs from May 2016 to May 2017 and a bit of new material too, you can pick it up, here. It’s just £1.99.

So why not do something great to help our club. What else will £1.99 get you? What better way to spend some time on the commute to work, the beach, by the pool or even hiding out in the toilet at the office?

For less than the cost of half a pint on match day, it’s the season review that has been designed to fit in your pocket (if you are using an i-phone).

Nick Bruzon

If you can’t beat them (and they can’t), then sign them. Thank you, Aston Villa

The transfer window has closed. Hot off the back of thumping Aston Villa 3-0 at Griffin Park on Tuesday night, Brentford announced that goal machine Scott Hogan had, finally, been sold. Not to long time suitors West Ham – a club who would have, in the short term, fulfilled his Premier League aspirations – but instead to none other than Villa themselves. Championship rivals to the Bees and now sitting below us in the table.

Aston Villa announce their side of the deal

Good luck to Scott, genuinely. I’m sure we’ve all seen his message to supporters , sent via club Captain Harlee Dean. We’ll miss his goals, no question, but Lasse Vibe showed once more that he is more than capable of stepping up. Moreso given the new look formation employed by Dean on Tuesday night as Aston Villa were put to the sword.

I suppose we’ve a lot to be thankful to Villa for. Brentford have received a record club transfer fee whilst West Ham have been put firmly back in their box. On the pitch, we’ve picked up four points from a possible six over the course of the current season. Our record against Villa now reading:

P2 W1 D1 L0 F4 A1

Not bad, for a pub team.

Then, of course, we’ve got ‘tweet of the season’ from quite possibly football’s angriest fan. This beauty appeared prior to Brentford visiting Villa Park back in September. Fair to say that Master Hateley is probably looking for a new team to support at present. I hear Birmingham City are worth a look. Similar current form and a former Brentford goal machine up front.

The other reason to be thankful was that it has freed up funds to let us sign Sergi Canos.

Looking at the player’s post on Twitter it would be fair to say he seems as excited as the Brentford supporters about a permanent return to Griffin Park, telling the club that his move was,  “Amazing. I feel full of happiness” before putting his motivation down to the supporters themselves for believing in him.

The whole piece is on Brentford official and well worth a read through. And , for Beesplayer subscribers, there’s even a video. Do take a look, You won’t be disappointed.

Equally good news about the Canos transfer is that we didn’t use that most cringeworthy of social media devices, a hashtag.To be fair, after #bignewambitions (never, ever forget), #Novemberkings and #trophyfriends, it would be fair to say that the club have been a lot more judicious about the use of such devices.

Instead, Brentford fans have looked on and laughed as other teams fall prey to this trap. The season has already given us QPR with #Jakejoins. Now, we have had #WelcomeScott from Aston Villa.

As correspondent Luis Adriano note on Twitter yesterday, it looked as though he was standing in front of a TV weather map, Carol Kirkwood style. All that was missing were a few magnetic stickers. Personally, I’m more a Michael Fish fan – from a meteorological perspective – although do think Luis may have a point.

 

That said, looking at Scott’s stance – classic Antoine de Caunes – he is perhaps more kitted out to stand in for the host of early-90s pop culture show, Rapido. Whilst I can’t imagine Scott ever cracking out the “Rap, Rap, Rap, Rapiiiidoo” (kids, ask your dads), he does have a certain Je ne sais quoi about him.

In all seriousness though, there’s nothing but genuine good wishes toward Scott. We all know the 18 month injury hell he went through which now seems well behind him whilst his goals saved us on more than a few occasions.

I’m sure he’ll continue to find the back of the net for Villa. Indeed, I hope he does. There’s more than a few ’Scott Hogan – leading Championship goalscorer’ bets that are still well alive.

For research purposes, of course.

Nick Bruzon

The good, the bad and the ugly. Bees stung by Wasp comments as hashtags return. An (international) week in football

Brentford have redesigned their club crest for a new, less busy take on our 70’s Bee. QPR joined Newcastle United and Aston Villa in the lame hashtag stakes as, like the latter had done last month, they announced a second manager of the season. On pitch, there were no Championship fixtures , given it was an International weekend in which Cyprus – Gibraltar and England – Scotland were the two big ones. That said, we did have the return of the much maligned Checkatrade trophy.

That’s the latest football action in a nutshell. Yet there has been so much more going on in the division and beyond. In the latest of our regular, weekly feature we look back at those things you might have missed from the world of social media.

As ever, we start with Brentford where the new club crest met with praise, much split opinion and even a clarification in regards to the role of BIAS, or lack of, in the consultation process. From a personal note, I stick with my gut reaction of being very much in the pro-camp whilst the whole wasp-gate debate was, frankly, hilarious. Yet I can understand people’s reaction to change being a tough one to swallow – many of our supporters will only have ever known the cluttered clipart.

We’ve done this to death now. The only further comment I’ll make is in regards to an observation levelled at the new design from Brentford’s memorabilia guru (and do check Paul’s fantastic blog site). Specifically that it looked like a Watford cast off – with example being provided. If anything, the former accusation could be better levelled at Spiderman’s chest logo than our new crest .

The other Brentford news, as such, was a story by Tom Moore in regards to Josh McEachran. Was this an unfortunate choice of words in the headline, have we been given too much information or just deliberate click-baitery?

Down the road at QPR, the club finally dispensed of Jimmy Floyd Hasselbaink. In his place, comes Ian Holloway (remember him, the chap who tipped us for a struggling campaign of relegation back in August). With his arrival, comes that favourite of these pages – the crap hashtag.

This season has already seen the likes of #JoinTheRafalution – Newcastle United and #welcomesteve – Aston Villa. Indeed, QPR themselves have already used #jakejoins when they signed a left back. Now we can add another entrant to the list.

Sadly, it seems nobody had told Jimmy. As of Saturday his Twitter account still claimed he was their manager whilst at close of play on Sunday he was still pictured holding the shirt.

The other domestic news was the return of the Checkatrade trophy. Something even less popular than Donald Trump and Nigel Farrage hanging out in a gold plated elevator.

You know things are bad when even the teams taking part are having a pop at the tournament.

You know things are bad when even the referee needs to be replaced from the crowd.

Yet things are also wonderful when something like this happens.

On the international front, Mexico gave a wonderful response to the week in politics. Insert your own ‘defensive wall’ comment. And what a source to deliver this news.

In the World Cup, Gibraltar went down in Cyprus but got off lightly compared to Estonia.And the boys from the Rock still did better than Scotland as at least they managed a goal. Indeed, the Scots found news of their 3-0 defeat hard to take.

Yet the same could be said about England fans. At least, those who sat through this one.

 

Roll on the return of league football.

Nick Bruzon

With Derby next up, what can we learn from the Newcastle juggernaut?

Brentford travelled en-masse to Newcastle United full of expectation. We left on the wrong end of a 3-1 defeat. It is a  scoreline that doesn’t even come close to showing the gap between our two sides. I’ve no problem with being well beaten but let’s not pretend that, on this occasion, we weren’t anything but second best to deserved winners. Dean Smith’s post match assertion that “We competed well enough”  something which, I’m sorry to say, I disagree with. With the next game, at Derby County, only on Tuesday let’s hope he reviews this one carefully.

Hey, I love our Bees. I love going away and this was a corker of a trip.  Close to 3,000 visiting fans helping to make it the biggest crowd we’ve played in front of since 1946. And there, perhaps, was part of the issue. Whilst Newcastle are used to this on a weekly basis, we aren’t.

A huge crowd to watch the Bees and Magpies

I’ll big us up when we do well or ‘fess up when we get away with proverbial murder, but I won’t stick my head in the sand. It was like watching 11 rabbits caught in the headlights of on onrushing Geordie juggernaut for the first twenty minutes . And it rolled straight over us.

How much room for the first goal as Jonjo Shelvey directed it on to the head of an unpressured Ciaran Clarke just 11 minutes in ? Dwight Gayle was given all the space he needed for the second (16) as Shelvey’s long ball over top set up the striker for the first of his pair.

Two down and rocking on the backfoot,  Newcastle really should have administered a knockout blow on 20 minutes. Had Ayoze Perez opted for head rather than hand his goal would have stood and, surely, opened the floodgates for a potential 7(seven) goal bracketing.

Instead, despite Brentford having been carved open time and again like a prize turkey with little resistance offered in return, the Bees hung on to a 2-0 half time deficit. Yet with the gap manageable and the potential there to, erm, go again in the second period we crumbled just four minutes into the half. Gayle grabbing his second of the afternoon as Shelvey turned provider once more.

“To their credit, Brentford weren’t overwhelmed and even had the last word….“. Those aren’t my words but those of Channel 5 commentator Nick Halling to describe the moment Scott Hogan swopped in to give us hope. The already vocal Bees erupted further; passion flared in the stands. With most of us cheering on our our boys (although a few choosing a somewhat insalubrious selection of exhortations and admonishments) a brief period of hope turned to a case of ‘if only’.

Had we got that goal at 2 down rather than just a few moments after falling 3 behind then things might have been different. 2-1 and 40 minutes to play make it anybody’s game. But, instead, it proved to be little more than consolation.

Mark Burridge talks through the action, as ever, c/o Brentford official

Newcastle United were worthy winners. Absolutely. You can only beat who you are up against and they did that. Yet, being equally honest, were they that good? At least, yesterday.

I’d agree with Dean that we gave them a helping hand and that defensively we’re normally very good. Equally though, we offered little and had we challenged more then who knows what we’d have got out of this one?

Instead our selected team were stretched in midfield and couldn’t get the ball forward. Substitutions, made once we were 3-1 down, seemed more around containing the damage than offering any hope of pulling something unlikely out of the bag. Surely that should have been more the team he started with than reverted to?

Newcastle United played us. We played them, the history, the reputation, the atmosphere, the stadium, the occasion and ourselves.

Genuinely, I think things would have been a lot closer had the game been at Griffin Park. But then that’s home advantage and boy did they make it count. Let’s not take anything away from Newcastle after a game they could have won by more.

Look. This shouldn’t be taken as doom and gloom. Let’s not forget we were up against a team who had recently won 6-0 at  QPR and put 4 past current leaders Norwich City.

This is all part of a learning experience for a team that is still developing. It’s just, perhaps, disappointing given how competitive we can be at times and how far we have already come. The more we play in venues such as this the more we’ll learn how to handle the pressure. The more we’ll learn to take the game to our opponents or, at the least, shut them down.

And if nothing else, we can leave with our heads held high. Given our own history with sh*t hashtags, (see, amongst others: #trophyfriends, #bignewambitions, #novemberkings ) it was nice to see one that was possibly even worse than all of these put together.

Newcastle United inviting their fans  to #JoinTheRafalution.

Brentford have a chance to get straight back into action on Tuesday night at Derby County. Interestingly, Steve McClaren got off to a strong start as his Rams beat Leeds United 1-0. With his team climbing to within five points of our own 8th placed Bees, don’t expect this one to be any easier.

For either side.

Nick Bruzon

A tale of two Steves as Dean stays in charge where it counts

With Brentford making final preparations for Saturday’s trip to Newcastle United, we can at least be safe in the knowledge that any chance of Dean Smith going to Aston Villa has now officially been snuffed out. On a day of managerial change, not only was Steve Bruce named in charge at Villa Park but Steve McClaren has, seemingly out of nowhere, been reinstalled at Derby County. The same Derby County team that we visit on Tuesday evening.

First up, Aston Villa. Despite the early talk about our own Dean Smith being linked with that one it was never anything more than a story. At least, based on outward appearances. Personally, and I said at the time, there didn’t seem any chance of this happening for multiple reasons and this has now proven to be the case.

It’s great news for Brentford and, one would hope, for Aston Villa. Some fans will be relieved they haven’t inherited the manager of a ‘pub side’. Others might have some concern about a man who was in charge of local rivals Birmingham City from 2001-07.

That latter point, aside from getting stick from the opposition fans when the two sides meet, would seem to be largely irrelevant though. As long as a team is doing well then it is an awful lot easier to look at the past through rose tinted glasses.

Then again, he walks into a hotbed of expectation.

Tim Sherwood was in charge of Aston Villa back in October 2015 (hmm, that went well). A year later they’ve been through Sherwood, Kevin MacDonald, Remi Garde, Eric Black and of course Roberto di Matteo. Twelve months on and Bruce now has what was previously described as less a hot seat and more an electric chair.

And, of course, there is the additional pressure of a hashtag. The club announced his arrival with use of this cringeworthy social media device (see also: #Jakejoins). At this rate, surely we’re only a short step away from a meme to announce a new signing?

Nobody knows how this will turn out. It’ll be fun finding out though.

Steve joins at Villa; Dean stays with his pub side

But the really interesting news yesterday surrounded Derby County and Steve McClaren. Of course,  the one time umbrella wielding manager has been there before. He and Derby parted company in 2015 amidst much interest from a Newcastle United side he would eventually join (hmm, that went well) and hot off the back of that self-destruct as they threw away an almost nailed on place in the play-offs.

Brentford were just one of the beneficiaries as the Rams somehow lost 3-0, at home, to a very average Reading side who had literally nothing to play for. Indeed, our 2-0 win over them the weekend before had further knocked the stuffing out of the Royals in their final home game of that campaign. The Bees’ reward for that capitulation,  a two legged semi with Middlesbrough. Move along, nothing to see here.

But will it work again? McClaren’s time at Newcastle was an unmitigated disaster, I’m sorry to say. He has that emotional pressure of the way his England career panned out – a disaster on the pitch and widely ridiculed off it –  whilst he is as known for his infamous Dutch accent as his two stints in charge of Eredivise side Twente. That, a role he would also be obliged to resign from.

Frankly, he seems to have more lives than a cat yet still boards come back to him. I’m not sure what just what it is that he posesses but it’s going to be interesting finding out.

Can Steve the cat stay out of the rain this time?

Both Bruce and McClaren will have expectation from their own fans aswell as heckling from the visiting supporters to deal with. In the case of Aston Villa, one can only assume this will be limited to a few games here and there – the Birmingham s and Wolves of this world. But for McClaren, with terrace wags knowing just how many roles (and play offs) his teams have eventually choked, he could be in for a rough ride should things not get off to anything but a flier.

Forget the weight of expectation, that umbrella is the real baggage he carries around with him. Here’s hoping it is still weighing him down when Brentford visit on Tuesday.

Before that, though, is the small matter of our visit to Newcastle on Saturday. The Bees will be there in huge numbers, with chief executive Mark Devlin giving local journalists a free story with his latest ’tweet’ on ticket sales. For a club our size, the travelling fans have always gone in impressive numbers and this is no different.Close to 3,000 for the long trek up to the North-East isn’t to be sniffed at.

Great work, one and all. Let’s hope the team, and Dean Smith – our head coach – do them justice on the pitch.

See you there.

Ticket update: Newcastle 2750, Derby 510 ( 5 coaches so far), QPR 1600. QPR will go on general sale, 2 per person from Friday. #brentfordfc

— mark devlin (@markdevlin7) October 12, 2016

Nick Bruzon

How do Bees fare against Monaco, Manchester City and Celtic in the pre-season buzz?

The season is almost here. New kits. New signings. New season tickets now in the post. Brentford, of course, have now unveiled their new strip which, presumably, will see another airing for the home version agasint Peterborough tonight. But we aren’t alone. Celtic took a (double) trip into the bizarre yesterday whilst AS Monaco and Manchester City are amongst those promoting themselves in unique style ahead of the big kick off.

First up, as ever, Brentford. The big talking point from Saturday’s 1-1 draw with Kaiserslautern was nothing to do with the on pitch matters but more one about the kit. Wonderful though it is, the universal opinion seemed to be that the shirt numbers were somewhat ‘tricky’ to read.

“Very retro” was the diplomatic verdict from the Beesplayer team as they discussed this during the first half. Adding, “It’s a good job we know the players”. Was this fair? Will we get used to them? Could the players see a patch having to be added to the reverse? Will the football league change their font? More than likely, we’ll all just have to get used to it. Family time meant Saturday was a game too far but here’s to tonight and seeing the new kit in action, under floodlights. I’m sure it’ll all be fine.

The other thing that has impressed me about the new Brentford shirt was the way the launch was handled. For obvious reason there may be a slight element of bias but using the supporters was a wonderful idea.

The new kit is available now

But it wasn’t just this. It was the subtle yet classy way we did this. No OTT catchphrases. None of those dreaded hashtags. Just a series of great (player) photos.

The same can’t be said about others. With passage to the third round of the Champion’s League now assured after edging past Lincoln Red Imps of Gibraltar 3-1 over two legs, Celtic have safely launched their third kit. And it is one born in the history of their European cup triumph of 1967.

#IfYouKnowYourHistory says the launch hashtag. And enough, but it is what the blurb says about the inspiration for a somewhat gaudy colour scheme that really intrigues. Apparently the shirt has been inspired by the colours used on the match ticket for the 1967 final, with the electric pink and black design honouring the ‘Lisbon Lions’ team.

A historical inspiration – supposedly

It’s tenuous but if true then who am I to argue. It’s just a shame that, in choosing to honour what is probably the biggest moment in the club’s history, Celtic have done so in such appalling fashion. It is a shirt which, in this kit nerd’s opinion, gets a direct pass to the hall of shame.

Social media was awash with commentary, most of it less than favourable. Almost as much for the picture published (which since seems to have been removed), of new signing Kolo Toure. Perhaps he’d been shown the new kit just before the photo was taken?

Happy to have joined

If Brentford have looked to take a different approach to kit launch this season, we aren’t alone. Over in France, AS Monaco have released a video to help with theirs. Sadly, this isn’t in the same ball park as the infamous Blackburn Rover’s effort  – Birdy’s date – instead being somewhat tasteful and rather innovative .

Virtual Reality – words not heard since the late 80’s and pixel laden video games accompanied by ill-fitting headsets and impossible controls. Well, it’s back (albeit via the medium of YouTube, and has been used on the Monaco kit launch.

With the release of a new kit becoming more and more a ‘big thing’ , one does wonder where this is going to go next. We’ve certainly come a long way since a photo in the programme or our own ‘reveal in the bathroom shop window’.

Monaco breaking new ground

Finally, have you got your new season ticket as yet? With the cards and wallets coming through letter boxes as we speak, it’s another indication of the forthcoming season. This has done nothing but further whet the appetite although I do wonder if it might have been possible to have some variety in design or even for of the year embossed onto the card or holder.

I guess this was for reasons of cost / continuation of design but football fans are, in many cases, completists and collectors. I have drawers full of the things from seasons gone by, as do many others. Being able to look back over them is a hugely sentimental / nostalgic thing for many. If the marketing chaps are reading, perhaps a small ask for next season?

Looking at Manchester City, their ticket has been despatched in a collectors box with pin badge for their new, old crest. Perhaps somewhat outside of our budget range and a tad OTT but, equally, you can’t deny it is a well meaning touch.

Nick Bruzon

From Bees to Bristol via Manchester United. Less X factor, more cringe factor

It’s that time of year. New shirts are being released and, as yet, Brentford are yet to indulge the fans. That’s fair enough although it does leave the kit obsessives amongst us desperate for any nugget of information we can find as to next season’s kit. Whilst looking around the Internet for clues I stumbled across something from Bristol City. And it’s not good. Not good at all. Plus we’ve got part 2 of the Manchester United / X-Men story….

Apologies in advance to any Robins fans who may see this. It is, relatively, ‘old news’ but a story that had eluded me. Likewise, it would seem, the majority of Brentford fans.

City released their new shirt at the end of last month and the design has not been met with favourably. Whilst many fans were hoping for a return of the classic ‘Robin’ badge from the 80s, instead they got hastags. Two of them.

In a triumph of marketing gone mad over sanity, the new Bristol City shirt features the inspirational phrases : #MakingBristolProud and #BristolCity embroidered into each shoulder.

This really is a thing

Nobody needs another lecture from me on football clubs failing to embrace / understand appropriate use of Twitter. Simple utterance of the phrase #Novemberkings should tell you all you need to know about this most cringeworthy of topics.

Yet City have taken it to a new extreme. They’ve woven this most sorry of social media phenomena directly into the very fabric of their being. And it’s awful.

The obvious worry is that other clubs will follow suit. We all know that Brentford have used hashtags (the wonderful #BeeTheDJ aside) with what we’ll politely call less than positive fan reaction in the past. Surely we wouldn’t go this far?

The Last Word art department have mocked up how this might look. Just in case anybody was considering that it might be a good idea.

Could we? Should we? No. Please, no!!

If Mark Devlin, Matthew Benham or Kitman Bob are reading (unlikely, but…) please put us out of our misery. Show us your kits. Please. If nothing else, I wouldn’t mind buying one for the summer holiday.

The other thing to catch my eye yesterday was what has been described as the most embarrassing thing to come out of Manchester United since that security firm had the incident in the toilet.

Following on from Tuesday night’s X-Men crossover, which involved the Old Trafford club body painting their child mascots blue, they’ve gone again. Specifically, with a video described by Telegraph football as: Wayne Rooney acting in an X-Men trailer will be the most cringeworthy thing you see today.

And they’re not wrong. Yet. Yet.Yet, This is so bad it’s actually brilliant. For those who revel in those wonderful moments when the worlds of football and acting collide we now have a new addition to the list.

Of course, nothing could ever top ‘Escape to Victory’ , Luis Figo’s ‘Just for Men advert’ or even the simple act of Eric Cantona raising his collar before sending Nike’s minions back to hell (also Figo, for the record…).

Rooney’s wooden exclamation of “Bloody Hell” isn’t in the same ball park as Cantona’s “Au Revoir” or men like Figo who never give in to grey (“still got it”). But compared to the ‘proper’ actors around him, dreadfully trying to crowbar the names of his Manchester United team mates into a ‘scene’ from the new movie, Wayne comes across with the gravitas of Morgan Freeman.

It’s bad. Very bad. Yet compelling. If you haven’t seen it yet, it’s below. But we’ve also got Eric, just to restore some sanity to proceedings.

Wayne – perhaps better picking punditry over acting.

Now THIS is how to act.

And finally, as ever, The Last Word ‘season review’ : Ready. Steady. Go Again and the three year anthology : The Bees are going up remain available for download.  Should anybody want to go over this nonsense and relive these moments once more then you can do so now.

It has been a stunning few years. Here’s to more of the same.  We may have had a few lows (something about a penalty, the football village, the FA Cup, the pitch, the Marinus experiment) but there have been plenty more highs as the Bees made an unexpected challenge for the Premier League.

Thank you again for reading.

Nick Bruzon