Tag Archives: Hollywood Bets

Harry nails new kit. Hollywood walk of fame or shame?

17 Jul

Friday was Brentford kit launch day. It should have been the most exciting date on the calendar. One to rank with 13th August when the Bees walk out against Arsenal or perhaps even the moment which will see one North Stand observer finally marry his beloved in a few weeks’ time. For clarity, not Buzzette.

Buzzette – still got it!

Yet the pressures of work meant that, sadly, any excitement (or otherwise) as the new designs dropped had to be parked. There was no flurry of over excited tweets from this self-proclaimed Kit nerd. Indeed, social media was barely touched so I can’t account for Luis. Yet now, the laptop screen has been slammed shut firmer than a transfer window at the denouement of deadline day and we can take a more considered view.

Boom. From nowhere they appeared. The days of Mark Devlin’s strip tease are long gone.  A 7(seven) day preamble of brief flashes before the full reveal – the kit rather than our then chief executive.  Instead, without warning it was with us. Much like an ‘emergency’ episode of Mrs. Brown’s Boys when the originally scheduled programme has to be cancelled due to an over running news report / football fixture, it was in our faces with no time to prepare. Home. Away. Goalkeeper. But what do you think?

The Brentford 2021/22 Umbro shirts are here

In a way, the enforced delay from yours truly has probably been no bad thing, in hindsight. I may not have been responsible for my actions. And not in a good way. We have a new sponsor – Hollywood Bets – and being blunt, gut reaction to the logo was that it looks horrific. A jarring clash of a graphic and their colour scheme no way to replace the otherwise absent traditional black trim on the Brentford shirt. Moreso when you see how lush the mocked up versions from Jamie Maison on Twitter look . Oh Fullers, wherefore art thou? 

What might have been….

The plus points are that stripes are bang on. Quantity and thickness. The red is a great shade and striped arms are great. I’m also a sucker for a round neck collar so top marks there – even if the two tone colour scheme is a missed opportunity. All white would have been immense. The Bee logo on the back of the neck is another lovely touch. 

As for the away version, this is the initial pick of the bunch. Buttercup (apparently) yellow with black sleeve trim and badges, a v-neck and the sponsor (whilst still jarring) seeming more blended into this design. Then there’s that subliminal diamond motif shading within the kit itself. It is, and I quote, “An eye catching design”. Not my words Carol, the words of Brentford official. Who could disagree?

Umbro are up there with Hummel in my favourite kit manufacturers and so I’m, personally, thrilled we have them for a third season. At least. Then again, I do need to get out more. Yet until New Balance take over – and I get a monogrammed shirt for the price of a regular one – we couldn’t have a better technical sponsor.

David Raya will be wearing all green. His shirt features “A pixel graphic sleeve and tonal crew neck”. This time, a design described as “Exciting”. 

Pixel perfect?

Take your pick. Something for everyone? Whilst perhaps not up there as an all-time classic, that’s less to do with Kitman Bob and the kit design ; more with the marketing team and our choice of commercial partners. Money talks and all that. It’s not even a case getting snotty about betting companies – we’ve had 888, Matchbook and LeoVegas before so the ship has long since sailed about the ‘evils’ of gambling. It’s just that on the initial reveal it looked awful. 

Perhaps it’s just me. Perhaps other love it. Do you? Perhaps time will ease the pain on the eyes or it will look much better in the flesh. I was privileged enough to see the amazing brown/orange for real before that was revealed to the world and have to say that it knocked my socks off. Up there with our best ever. The reaction from others on seeing the pictures first was, we could politely say, the opposite.. Perhaps, the same will apply here. 

Let’s not be stupid. I’m still going to buy one. As Mrs Bruzon said last night, “It’s The Premier League shirt”. Plus the first 1000 through the door when it goes on sale next Saturday (a club shop exclusive launch prior to online sales ) get Premier league badge printing for free.

Yet as Harry also said to me, “Dad? Where are the black bits?”.  And his child-size kit, presumably bereft of sponsor, will have none.

The Jaffa cake – up there with our best, ever.

As one, final thought…Might a dip into the Umbro back catalogue and the laced necks of the early 90s have been another alternate to the trim colour / collar conundrum? Just saying…..