As marketing strategies go, it would be fair to say that the team at Beesotted have certainly hit a winner. Brentford fans are sure to be standing by social media and other sources after yesterday’s announcement about a major exclusive hasn’t, quite, been fulfilled. Yet. With the Beesotted team assuring us it should now come today (Thursday) could we go into the QPR game at the weekend with a renewed spring in our step?
Here was the lead – who will be left with ‘egg on face’?
Bees supporters have been on baited breath as to what could be coming next. Dave, Jon, Billy (Grant, not Reeves) and the team are normally bang on the money when it comes to breaking news.
This, unlike the scattergun approach of the local press who seem to have a two-fold approach of: a) throw enough rumours and exclusives around that, eventually, one may transpire to be true and b) break down each line of an interview into a standalone flabby ‘exclusive’ about nothing more than the fact that Dean Smith is hoping things have improved on the training ground or Harlee/Sergi/Sam/Nico (delete as applicable) is hoping the boys will pick themselves up and ‘go again’.
So when Beesotted make an announcement such as this, people really should take notice and standby for what comes next. At a time when Brentford ‘official’ seems to have the reaction speed of John Terry piloting a turning oil tanker (i.e. very slow) – see ‘Toumani Diagouraga to Leeds, when his picture in their tracksuit was all over social media for two days prior to the ‘news’ being ‘revealed’ – could Billy and his crew have beaten them to the punch once more?
That said, the delay on this ‘reveal’ has been one that has resulted in a lot of good natured banter – both directed to and returned in bucketlaods by the chaps over at Beesotted Towers. You can see the full set of comments on their Twitter page but, for me, highlights included:
@BeesBanter: When its finally published we’ll celebrate like we’ve won the cup
@TinpotGamer: Looks like you lacked character and commitment out there today. Presumably you will go again.
@olde_coalface: Monorail? (kids, ask your dads)
There’s plenty more out there and, most importantly, going both ways. At a time when a lot of people are seeing nothing but doom and gloom, how refreshing to be reminded that there is still a sense of humour alive and kicking amongst the Brentford family.
What better way to head into Saturday’s 237 derby with QPR than in such high spirits! And if, or rather when, this story is revealed, I have no doubt it’s going to be up there with the best that Beesotted have given us in the past.
Today could be very interesting indeed.
Just a smattering of the good humour on display
Nick Bruzon
BrentfordFC 