The morning after the morning after the night before. Jota, Harlee and Maxime Colin are still at Birmingham City and have left Brentford. It wasn’t a bad dream. It really happened. There’ll be more than a few eyes on the Championship’s 20th placed team when they visit Norwich City on Saturday. As there will be on the Bees for our own trip to Aston Villa.

It really happened
So what to make of it having had 48 hours to take it all in? What do we think after Phil Giles has undergone a very gentle probing from Ciaran Brett? That, on a YouTube video that we’re probably all seen already but is further below.
Well, initial feelings from yours truly were of understanding our ‘model’ yet also a feeling of utter deflation at the way it has been implemented this time around. So close to the line of looking like we’d have an incredible squad, this has happened. Feelings of confusion as to how this tallys up to those previously quoted statements that included the proclamation from Rasmus that the goal is to get stronger each transfer window. Feelings that, whilst obvious, it really is just all about the money. I wrote a column about it – you can find it here – which has generated a lot of reaction. It was angry. It was passionate. It was what being a football supporter is all about.
It was packed full of typos. I apologise. Try writing on an iPhone in a Belgian hotel room. But sometimes, thoughts need to be documented. Moments need to be captured and that’s how I was feeling about what happened between Brentford and Birmingham City at that point. I’m certainly not going to apologise for giving a damn about a team I’ve supported since 1979. I know Matthew Benham can’t keep pumping money into the club to prop it up and revenue needs to come from elsewhere. Yet the whole thing felt so cold, so calculated, so businesslike and it hurt. That’s as much from the players.
Reading Jota’s subsequent letter he may aswell have just published a tweet saying ‘Kerchinggg’. “The football industry is a volatile one and I think my departure was the best move for all concerned” he told us in his latest farewell.
Really Jota? Really? I’d rather you hadn’t bothered. You’re just hurting us now. We know how passionate you can be and how much love you have. This is agent speak. It was as opposite to “This isn’t ‘goodbye’ but more of a ‘see you later’ or ‘hasta luego’ as we say in Spain because I have just extended my contract for an extra year.” as one could imagine.
In time I’ll remember all those wonderful memories. Right now it still all feels too raw. Birmingham City can afford to pay him a reported £40k a week, We can’t. Simple economics and you can’t blame him for taking it. Yet after all the love for the club. All the support offered when we’d supported his loan return to Eibar, something which in his own words at the time, was “based solely on personal circumstances” , there was a thought that perhaps he might sign another year’s extension. Pay back that love and loyalty or even give the Premier League a shot with Brentford.
Yeah, I know. Cloud cuckoo land. I’m a supporter. I care. There’s the obvious mistake. It is based on fantasy rather than the balance sheet. That’s not how football works in the real world. This week has shown us that in spades. Without passion and heart it is nothing more than a money making machine. We emotionally invest in these players, we get their names on our shirts and then they chip off for the next big pay day. That’s football. It happens. It hurts.
But taking 48 hours away from the last column, it has given the club a chance to say a few more things. The video with Phil Giles has been published in which he explains how the reasoning for the sales was to keep the money coming in before contracts expired. That it had always been the plan to buy over the summer and sell just prior to the window closing. “Strategically it’s the ideal way to do it. Sell them late and buy them early.”
As noted in that previous column, I know this is how football, especially at Brentford, works. I know we’re all about ’sustainable’. I understand a lot of what Phil, who acknowledged that fans will be deflated by the moves, was trying to say.
But what was as telling as anything else was what the video didn’t say. Whether because Phil wasn’t asked or couldn’t answer.
Fairplay to Ciaran for asking if we were stronger after this window. After a pause, the answer was a less than convincing one. “Well we retain a squad of young players. I don’t see weaknesses in our squad. I don’t see finished players. I see a strong set of B-team players ready to come through. So from that point of view it provides a really good platform. Not just on the pitch but for the sustainability of the club in the future. It’s not an old squad who’s depreciating in value”
By which I read it as : No. But hopefully down the line we will be.
Phil spoke about how Harlee had stepped up when number 26 was sold to Burnley. How we’d survived the Scott Hogan sale to Aston Villa. Indeed, we’d immediately gone out and thrashed them.
I’d love to have found out why we chose to sell three players to Birmingham City. What the strategic thinking in strengthening a team that sit just above us in the table was? Or were these simply the best/only offers for the players?
Phil says his piece. Very much like the Curate’s Egg
Reading Maxime Colin’s article in The Birmingham Mail he claimed that there had been offers from France that the club turned down. And he’d been unaware of the wider wheels in motion: “It wasn’t a plan or something prepared in advance….
“It wasn’t something prepared in advance and I wasn’t told about them, especially Jota which I didn’t know until the end”.
You know what? It feels somewhat redundant asking about it now. Phil’s video is quite clear about how we operate. Bring them through, sell them on and pay the wages at the club. That the definition of a post window squad is somewhat of a fluid one, open to interpretation. This is how Brentford FC works.
However, it would be nice to know what our aspirations are. Is Championship survival the way forward? At least until the stadium at Lionel Road is built? If that prediction from Rasmus of being in the Premier League by the end of this campaign is to come true, then selling established, settled players aren’t the actions of a club looking to make that step up. At least in the immediate short term.
I feel for Rasmus. He’s come out with some key mission statements that Brentford fans will not forget. If you promise the earth, then you’d better be able to deliver. Yet there has been no attempt to realign those aspirations. Short of the phrase #bignewambitions being airbrushed from history (and that’s no bad thing in anybody’s eyes). Why not just come out and talk to us? Speak to us openly. I’ve said it before and I’ll say it again. And again. And again.
So here we are. The squad is what the squad is. No amount of wailing or gnashing of teeth will change that. I for one will be 110% behind the players when they run out. As noted on Friday, we have newcomers Kamo, Neal Maupay and Ollie Watkins already doing great things. We’ve got Ryan back in the team, the centre back situation is clearer and Romaine Sawyers has come out the blocks flying. The option of Flo Jo and Sergi out wide is a delicious one. Start to get the wins under the belt against Aston Villa, Sheffield Wednesday and Reading then this will all be a storm in teacup. Move along, the model works.
Let’s just hope the model doesn’t break….
Oh , and if Norwich City are reading (they aren’t ) you’ve no idea what a boost it would be at Griffin Park if you could please pick up three points next Saturday.
Nick Bruzon