Tag Archives: kit

Don’t let patchy away form mask longer term potential. Are we preparing for take off?

14 Apr

There’s not much to say about the result, really. Let’s look at the positives. Another goal for Neal Maupay. Another chance for Brentford to make the short trip to Reading next season. Who knows how important it may be to have the 2000+ fans we’ll take to the Madjeski rather than the 500+ we’d likely take to a Wigan Athletic or Rotherham United, for example. That is, assuming of course, that there are no further twists in a Championship race that is reaching an intriguing denouement. Likewise, and we spoke about this yesterday, the position of Charlton Athletic was further strengthened on a Saturday that saw them record a handsome victory over all but promoted Luton Town in League One. With even Millwall hanging in there via a last gasp equaliser at Bramall Lane, our final season at Griffin Park looks like it could have all the makings of a campaign that is played out very close to home.

Ruddy hell, even QPR won yesterday (not a typo) as did Fulham (not a typo). For the former, Championship football is all but a mathematical formality whilst the Cottagers have already been plugging the likes of Stoke, Swansea and Preston into the sat-nav following their rapid demotion from the top flight. And, of course, Brentford. See you next season, chaps. Whilst it would be trite to ignore our own blip in form that has seen the campaign very much decelerating to a gentle halt after briefly teasing a stab at the top six, the focus surely has to be about looking forward.

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See you next season…..

Thomas Frank alluded to this in his own post match press conference. Trying to pluck positives from a 2-1 defeat at Reading, he praised our second half improvement whilst making his intentions clear. “We now have four games left and we need to do everything we can to get 12 points. That’s the aim.” With trips to Millwall and Bolton aswell as visits from Leeds and Preston to come, it’s still possible. With the exception of the Leeds match, you’d bet on victory for the Bees in each of those. Theoretically. Of course Marcelo Bielsa is going to be about as formidable an opponent as they come but we’ve had home advantage over Leeds United in recent seasons and with our visitors having the added pressure of a promotion shoot out (3 into 2 just won’t go) to contend with, who knows what could happen in that one.

Ultimately, it counts for nothing in the short term beyond the mathematical nicety of ending the season as high as we can and increased prize money.  Of course finishing in the top ten once more will be a tremendous notch on the progress chart of Matthew Benham and his directors of football. We’ve done it in the previous four seasons and that must be the final objective for this campaign.  Whether we make it it or not won’t really change what comes next though. Whatever that is. And therein lie the biggest questions as to life at Brentford. With Season Ticket sales racing ahead of previous levels, the fans are already well up for 2019/20. Whatever that brings. 

Will there be more sales? More accumulation of untapped talent that has served us so very well in recent years? For all the derision and scorn poured at Brentford over the years as we moved away from traditional management and scouting techniques, the acquisitions and subsequent sales have more than proven we are on to something. Now, with Lionel Road on the horizon, might the top brass be tempted to ‘stick’ for a season rather than twist? The likes of Daniel Bentley and Yoann Barbet are already amongst those presumed to be on their last knockings. Sadly. Josh McEachran is who knows where (mini golf course?) whilst Ollie, Neal and Said are a holy trinity of players very much coveting some admiring glances from the wider footballing wolrd. That’s before you even factor in Dean Smith. With Aston Villa well set for a play-off push this time around, could he be thinking about using the Villa Park cheque book? Regardless of how that attempt turns out? 

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Whatever else happens, we’ll always have this

For all the paper talk, gossip and click bait nobody actually has a clue what is going to happen. Beyond Mr. Benham and his inner circle. One thing he has done consistently is surprise us all. Flip, we don’t even know what next season’s kit is going to look like or who will be replacing Adidas? How on earth are we meant to be able to figure out a recruitment strategy that has always been played very close to the chest when we don’t even know the colour of the shirt.

Just because we have sold when the price is right in the past, doesn’t mean we’ll do so again when there’s a new stadium on the horizon. How incredible would it be to start life at Lionel Road in the top flight. To make those “Bees up, Fulham down” chants a reality once more.

The fact we’re even having this conversation is ridiculous enough. In the nicest sense possible. That some fans were losing their heads as Autumn turned to Winter because we’d embarked on a bad run of Championship form. Three months later we were talking about play-off potential. That’s life at Griffin Park though. After years of underwhelming performance on the field of play (albeit a whole load of fun off it) we’re now well established. The kids don’t know they’re born.

I apologise for going all ‘during the war’ but some of those league one / two (or equivalent) campaigns over the years have been hard work from a footballing perspective. Some of the players we’ve had plying their trade, whilst full of commitment, did make you wonder just ‘how’ in retrospect. But that’s the level we had to operate at then. This is the quite wonderful scenario we are in now. Where success and victory is the expectation. Multi-million pound players , and sales, are the norm. Even if carried out within a very controlled environment. Nobody wants another Birmingham City or QPR…. 

So we lost to Reading yesterday. Bugger. Away form has been a challenge this time around, certainly compared to previous seasons at this level. There almost seems to be an acceptance amongst fans that we’re weak away from home. Which is not to have a pop at our supporters who have been consistently magnificent on the road . More, that the inability to consistently channel home performances into similar on our travels is perhaps the biggest frustration of all.

Then again, we won at Middlesbrough this season. If we can do that, and if we can hold on to this squad, then who knows what could happen next time around? Either way, I can’t wait. Once we’ve got the small matter of those final four games out of the way. How wonderful will it be to head into the summer holidays smiling, with the prospect of more to come…..

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Despite all the unknowns about next season, it’s a safe bet the Jaffa cake will be retired. Sadly.

Nick Bruzon 

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Of course the football is interesting but what about the other matter…?

10 Apr

Sure, Liverpool and Spurs may have both recorded Champions League victories last night (Porto and Man City respectively) . There’s the potentially intriguing visit of Barcelona to Old Trafford where Ole Gunnar Solskjaer’s team will continue their post-Mourinho resurgence. Manchester United playing with the shackles off once more  – (c) the entire internet. So whilst one could be forgiven for thinking that this week may have been all about the Champions’ League, those focussing on Europe have missed what is, without a doubt, the BIG one. A clash between two of football’s top clubs with a prize bigger than silverware at stake – namely, Championship survival. Forget the UCL, Wednesday evening sees Brentford play host to Ipswich Town.

This is the game that has it all. There’s the return of Alan Judge to Griffin Park. The chance for Thomas Frank and his own boys to get back to winning ways. Biggest of all, Ipswich Town will be relegated should Brentford record the win and the three teams sitting directly above the relegation trapdoor (Reading, Millwall and Wigan) all pick up three points themselves. Even if not tonight, surely it will only be a matter of time before the Tractor Boys find themselves ploughing a lone furrow into League One.    

What else is thee to say about this one? Not much, really. For Brentford, top ten is about as much as we can hope for now. A disappointing run of recent results following that magnificent surge which began just prior to Christmas have seen the slim dream of the play-offs evaporate. Yet by the same virtue, Saturday’s game against Derby County saw us at our attacking best (and defensive worst). No doubt Thomas will be hoping to pick up where we left off in a game that saw us somewhat unfortunate not to end it with all three points whilst the visitors can count heir own blessing that they ended it with all eleven players.

Top ten for a fifth successive season would still be a wonderful achievement. We have a team with an attacking set up to die for. Indeed, it has been the form on the road  – which could be described as patchy at best – that has been our achilles heel this time around. Even yours truly has finally consigned the brown/orange colours to the draw for retired kit. Magnificent though it sill is, even I can tell when the battle is over. Here’s hoping for more change next season.

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All good things come to an end

If nothing else, there’s the mystery of who takes over as kit supplier with our Adidas deal finally set to expire. I’ve heard everybody from Hummel, Puma, Nike, Umbro, New Balance and beyond chucked into the mix. For now, nobody outside the club inner circle knows who it will be and nobody is revealing. Although if Mr. Benham or Kitman Bob are reading (unlikely, let’s be honest) and would like to share the news early then that would be welcomed by all. 

Then again, with Mark Devlin now plying his trade at Dundalk it poses a further question. And not the one of whether chief executives would even ply their trade or if another phrase should be used? With a new team at the top, could this spell an end to the late-summer drip release of the new kit via the chief executive’s proverbial strip tease? We’re normally well behind the other clubs in the annual beauty pageant as the guessing games go on well into the close/closed season. If Jon Varney is reading (unlikely, let’s be honest) then how about bucking the trend? How about going early? How about starting his tenure with about as big a mission statement as one could ask a chief-executive to make?

Come on Jon, get your kits out! 

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Could anything top the 2011 away shirt launch in a bathroom shop window?

Nick Bruzon

Hearty updates from the club top table as head coach news is absorbed.

12 Oct

With the shockwaves of Dean Smith’s departure from Brentford for Aston Villa still reverberating around Griffin Park, the timing was ideal for Thursday night’s ‘Fan Forum’. Sitting at the top table were chief executive Mark Devlin and Chairman Cliff Crown alongside co-directors of football Phil Giles and Rasmus Ankersen. As ever, Peter Gilham remained in-situ as MC. Directing questions from the floor in a two part event – the first half being dedicated to football matters and then the second looking at all things ‘Lionel Road’.

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Pass the mic

So what did we learn? Should fans be worried about Dean’s move to Aston Villa? Is there any news on the replacement name for the head coach role as yet?

Rasmus opened proceedings, noting “I’m sure you’ve seen the news…” and with that setting the tone for what was, as ever, an open session with no subject deemed taboo. He went on to add that “Brentford is not a one man band. It is a football club that has a strategy.” He emphasised the point by explaining how he reminded the players that Dean being approached was a complement to them. To Brentford. That we are more than just one person.

And he’s right. The togetherness and good wishes on social media when the news broke showed our fondness towards Dean. But as much as anything else, perhaps a corner having been turned in regards to widespread acceptance of how Brentford football club works these days. That we all presume the club will replace from within and Thomas Frank step up. That we all trust the decisions being made.

On the subject of Dean’s replacement, Phil explained how “Are we starting from scratch today? More or less, yes….We’d like to see it as an opportunity to improve.”

For Rasmus, it was as much about being open minded. The main thing being to find someone who fits our structure. Who is able to execute our strategy.

For me, and many others, the longer term concern being Dean Smith waving the Aston Villa chequebook at us in January. Phil was clear that, of course, there is nothing to stop them making offers but we are not duty bound to accept. He was unequivocal about the situation in regards to a promotion push, saying that “If we are in the top six in January we won’t be selling players….If we’ve a high likelihood of getting promoted we’d be very reluctant to sell.”

There was, from memory, a caveat about astronomical offers but the message on this front was an extremely positive one. Albeit one that hinges on us being in contention at that juncture. With over two months until that window opens that’s a long way to go.

Cliff was asked about ticket prices at Elland Road, a seemingly annual bone of contention and one felt throughout the Championship. His diplomatic reply, and one has to also recognise it was probably bound by his role on the EFlL board, was that they were doing nothing wrong. That all we can do is protect the fans and ensure they are not being charged more than home supporters – as the EFL rules dictate.

Peter Gilham came up with the suggestion of a £42 block in the corner of one home stand whilst Mark Devlin spoke about the potential of reciprocal pricing. Of exploring whether groups of clubs would be prepared to charge the same for each others ‘away’ support. This could then be proposed to the EFL .

Either way, not a subject that is going to go away (pun intended) anytime soon. However, with the FSF still pushing ‘Twenty’s Plenty’ I’m sure that drum will keep on being banged.

And so the single most important matter of the night. Kit. After a passionate plea from the floor about the desire to leave our current supplier, Mark confirmed that “We are unlikely to be with Adidas next season”. That on talk of the stripes and home shirt in general we were given a disappointing option. Likewise, other clubs he had spoken to – Sheffield United and Sunderland were mentioned- felt exactly the same.

Interestingly, Mark also added that whilst it was something we were talking about and looking at ways of getting around, plain backs are often preferred by not only the media but also the players. There was no talk of brown/orange.

An update on the injury front was provided. Rico Henry will be in full contact training next week with the hope of B-team games next month. Emiliano Marcondes has an ongoing foot injury that we’re struggling to get to the bottom of.

The final two points from the opening session were the Premier League and Midtjylland. On the former, was it feasible that should promotion be achieved our final season at Griffin Park could host Premier League football? Mark was very open on this.

Whilst we are miles away from being fully compliant with top flight regulations, and that proposals needed to be submitted in January, he was hopeful a middle ground could be reached. Specially given the clear work being done to build a fully functioning Premier League stadium at Lionel Road. As such, any deal to stay at Griffin Park in the top flight would only be for one season. Even then, it would cost £2-3million to do what we could but it would be our absolute priority to stay if at all possible.

Finally, FC Midtjylland. Matthew Benham’s other club. A friendly was requested from the floor and Rasmus replied explained how “We need to know who is the best team.”

The proposal was to look at doing something during an International break although, personally, I can only see that time as hampering The Bees given the 12-13 cap winners we now have on our books at all levels of the club.

What a nice problem to have!

More was covered over the ‘football’ half of the session but these seemed the main discussion points. A prior commitment meant at home meant the ‘stadium’ half was missed although no doubt social media / Brentford ‘official’ will have all you need on that.

It only remains to thank the club for their time. Likewise, to appreciate how lucky we are being given the opportunity to challenge, to ask, to question on such a regular basis. Long may it continue.

Nick Bruzon

Back to league action. And ‘thanks’, Michael Palin. Way to try and ruin a great thing.

29 Sep

The cup runneth over. Kind of. With Arsenal out of the way (not the right way) it’s back to League action today as Brentford host Reading. The first of a double bill at Griffin Park over the next few days sees this one closely followed by Birmingham City on Tuesday. With Leeds United making it just one win from five last night, a great opportunity is opening up whilst Twitter has delivered not once, but twice, in quite wonderful fashion.

First up, the Reading game. This one has everything to play for and promises to be a stunner. In theory. Reading have started to win games after their abject start and have now escaped the bottom three. 6 points out of the last 9 sees them finding form and reaching the dizzy heights of 20th. Brentford will, of course, be hugely cheered by that fight back at Arsenal during the week. It was one-way traffic as we came that close to hauling ourselves into the fourth round after a blitzkrieg second half. The only downside being the first half! Oh well, that’s football. We go ag, ag, agai.. once more. The obvious question being one of whether Dean sticks or twists ?

Such was the fight shown in the second period, I do wonder if he’ll continue with any of his normal bench players? Whilst, surely, one would expect Neal Maupay, Henrik Dalsgaard and Daniel Bentley to return to the starting XI is that as far as it goes? I thought Kamo was superb whilst Sergi ran them ragged once the team got going. Mind you, so did Saïd Benrahma when he came on. Who’d be a head coach?

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Yesssssss !!!!! Alan Judge’s free-kick sent the away end ballistic

Whomever starts, Brentford have even more incentive to go for it. Table toppers Leeds United being held at Sheffield Wednesday, Friday, means a win could take us to within a point of first place. Naturally, subject to other results. But the league is so tight at the moment that as far down as 14th, Swansea are only 6 behind Leeds. With Birmingham the same gap behind us, effectively 7(seven) when you factor in the draw specialists woeful goal difference, every game is crucial. Every point critical. Already. And its not even October. I love this division!!  

The cup was a lovely diversion and visiting Arsenal taught us a lot of things, as much off-field (see last column) as on, but it’s great to be feasting at the main table once more. Let’s hope Dean serves up a five-star banquet rather than skin and bone.

One of those Arsenal ‘things’ was giant flags at the home end. We’d seen similar before at Chelsea. Tucked behind the hoardings but then waved high to welcome the teams out or celebrate a goal to the home team. I’m not sure exactly what the benefit is or why they are needed – if you need a flag waver to generate an atmosphere (see also: the Mexican wave, England Supporter’s band,  goal music) then we’re already in trouble.

Thankfully, Matthew Benham is in agreement. The joy of Twitter where a casually asked question on Friday morning to the club owner brings about a response within minutes:    

@NickBruzon : Hi Matthew. You’ve often been quoted as (thankfully) saying there will never, ever be ‘goal music’ at Lionel Road. Is it safe to say the same will apply to Arsenal style ‘goal flags’ ?

@matthew_benham : Absolutely!

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Another Lionel Road crisis averted

Result! No flags and no goal music ! With Lionel Road looking bigger and better with each passing day, it’s great that he’s also on point about those matters that really count ! Here’s hoping the previously backed hot seat idea also comes to fruition. Even if Cameron Diaz won’t be the one filling it. That said, perhaps the sausage train remains a leap too far.

So that was yours truly feeling pretty pleased with the day’s social media activity. Easy come, easy go. As ever. No sooner had that gone up than it’s been blown out of the water first thing Saturday morning with a quite incredible spot on the social media platform from @HongKongBee , aka Andrew Cooper, after watching the Michael Palin In North Korea documentary from the BBC.  

Wow. There’s not much you can say here. Beyond a bit of photoshoppery just to really take a look at this in depth.

Whilst the North Korean regime of secrecy and oppression is totally abhorrent and about as far flung as you could get from all-embracing Griffin Park, that’s an eerie sartorial spot. Great observational skills, Andrew. It is incredible how something so wonderful in one format (our away kit) can look so awful in another. Thankfully, quality shines through and it will be the football kit that people remember long into the future rather than any quirky uniforms.

All being well Brentford official will be reporting a 7(seven) – 0 win for The Bees today for legitimate reasons rather than propaganda based ones.

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Kit wrong-un

Finally, please don’t forget #BeeTheDJ today…..

Given the sad passing of Chas Hodges last weekend, what better way for fans to remember him than by bombarding the Griffin Park tannoy (other brands of p.a. system are also available) with the likes of Gertcha, Rabbit, Margate, Ain’t No Pleasing You, The Sideboard Song, London girls etc etc etc.

You can get choosing here. What better way to get the crowd buzzing prior to kick off whilst, more importantly, remembering the great man.

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How do you even try and whittle this down to one choice?

Nick Bruzon

The table doesn’t lie and the armchair provides an alternative view. Of sorts.

19 Sep

Ipswich Town 1 Brentford 1. The Bees stay second in the Championship behind Leeds United (themselves 3-0 victors over Preston last night) with a point at Portman Road. It was point that could well have been all three after a dominant first half but, in the end, we were grateful to take the one as our hosts cranked up the pressure in the second period. Indeed, they probably could have won it at the death when Kayden Jackson found himself clean through but fired high and wide.

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A draw on the road sees the Bees stay second

Full credit to those who travelled. This was a tricky/costly journey midweek in a period that has its share of road trips. We’ve Derby County on Saturday and then Arsenal, Wednesday (where the Piccadilly line strike currently scheduled looks like making this a circuitous one).  More telling, last night saw the first real chance for many of us to test the Sky Sports ‘red button’ option, now available for Championship games. With the somewhat dubious allure of Stoke – Swansea on the main screen, here was an opportunity for us to tap into the Bees feed from the comfort of our own armchairs.

Safe to say that, as it stands, this isn’t going to revolutionise football. It is, without doubt, a handy fall back option to have and one I was more than grateful for on a game that there was never any realistic opportunity of travelling for. Yet, perhaps spoiled by big production HD, the low res fuzziness made it hard to identify players whilst the lack of replays was an extreme frustration. The penalty denied Neal Maupay early in the first half a clear example. Moreso given the yellow card he subsequently earned for his trouble. Hmm

It would have been wonderful to see that one again. Likewise, a similar chance afforded to Ipswich just minutes later which the ref also turned down. There was no build up and no analysis at half time – just the TV equivalent of hold music. If anything, it was a slightly better version of the Saturday afternoon internet streams that used to be so prevalent a few season back, albeit with the added benefit of commentary.

That’s not to be ungrateful. Far from it. The picture was still more than watchable whilst it was a game under the belt where I’d otherwise have had no chance of seeing the action unfold. However, as the future of live broadcasting this has a long way to go and there is as much to be said for Billy Reeves and his BBC London crew or of course, where possible, actually being there.  However, when away clubs are going to start charging Leeds United or Sheffield Wednesday level prices for visiting fans, all of a sudden some smudgy-vision may not seem quite so bad. Moreso, if Sky get wise and look to improve the offering…

As for the game itself, this was very much the tale of two halves. The penalty incidents aside, Brentford dominated the first period. Neal Maupay’s header – his 8th goal in 6 games –  was the very least that our performance warranted. The Bees swept forward in waves, really cranking it up after the half hour, and even topped the league ‘as it stood’ when that one hit the back of the net.

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As it stood. Briefly….

It didn’t last. Just five minutes later, Liam Cooper unlocked the door to the Penthouse suite in the Championship table hotel for Leeds United as his own header put them in front against Preston. With both games staying 1-0 at half-time, more of the same was expected. It only came at Elland Road, sadly. Ipswich clearly hadn’t read the script and a couple of changes from manager Paul Hurst saw them looking like the promotion chasing side. Chance followed chance as the dead ball count started to rise. The woodwork was hit and shots were cleared off the line.

With just over a quarter of an hour to go, the inevitable goal arrived for the home team. 1-1 and now a case of hanging on. Moreso, with Neal Maupay replaced – presumably with Saturday in mind. Yet Yoann Barbet still managed to hit the bar with a quite delicious free kick late on before Jackson would spurn the aforementioned opportunity for Town at the denouement.

With Leeds cruising to a 3-0 win, the Bees ended the night in second place. West Brom humping Bristol City 4-2 to overtake their victims in third. Those ‘comedy’ gifs on Twitter not seeming anywhere near as impressive when you are on the wrong end of hiding.

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Nobody is laughing now. Or then, to be fair.

That could all change again tonight as Middlesbrough have their own chance to play catch up at home to Bolton Wanderers. Yet however that goes, nobody can deny what a quite wonderful start to the campaign this has been. The table doesn’t lie and Brentford are currently storming it.

This time last season we had 4 points after 8 games and were languishing in the bottom three. Now, we’re second with 15 points after the same amount played. That’s more than ten times better… We’ve the division’s leading scorer banging them in for fun and the prospect of a Royal visit on Thursday (more to come on that one).      

Chief Executive Mark Devlin summed it up on Twitter at full time, noting: “Could have been out of sight in the 1st half, but in the end the players  had to dig in for a hard earned point. Might have lost that type of game last season. Onto to Derby for another tough challenge Saturday. Thanks to the 453 travelling Bees for your support.”

That seems to be the theme of the campaign to date, though. A game we would probably have lost last season. Now, hard fought draws are being earned. Bully boy teams (we’re talking about you, Aitor Karanka) have been sent home empty handed with tails between their legs. That it has taken this long to drop our first points in red and white tells its own story – and not just that we should have worn brown/orange last night.

Things are good. The retro shirts have started to turn up in the mail, too. The game of size roulette seeing the ball drop in the right square. Thankfully. I’ll keep this one in the back of the wardrobe for now though. Instead, its more of that magnificent away kit for me. With Bob sure to be unpacking the brown for Saturday’s trip to Derby, I’m absolutely convinced we’ll be recording our first notch in the W column when playing away.

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One for the future – sticking to the brown/orange for now

Nick Bruzon    

Brentford experience a touch of the Arsenal with new shirt. And Saïd joins. Nice.

7 Jul

Well that was unexpected. What a warm up to the biggest England game in I don’t know how long. Uruguay out! Brazil out! The new Brentford home shirt – out! And there’s a new signing to boot, with attacker Mohamed Saïd Benrahma joining from OGC Nice. All of which were brought to us in quite unique social media styles – a fan announcing the kit and Saïd (as he is apparently better known) announcing himself to a fan.

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#WelcomeSaïd (sorry – we don’t do that anymore. Thankfully)

First up, Brentford. The new shirt. No sooner had I got home from picking up mine and HB’s away shirts from the club shop than the phone went off. And again. And again. Something was clearly afoot.

Whilst we’d been given the home shirt teaser photo in the morning, with a promise of the big reveal on Monday, the club had gone early. Or, rather, supporter Lucy Draper had after dropping this tweet mid-afternoon……

Wow. As a means of doing this it was a great idea. Out of nowhere and via a fan rather than a week of snippets and moody looking shadow drenched pictures that no amount of fiddling with photoshop can enhance to reveal more clues. Been there, done that and it’s a lot of time that can never be got back. I have to be honest that, much like novelty hashtags, the tease routine is starting to feel as though it has had it’s day. Just rip it off and show us your kits, Brentford.    

Well, the club would seem to be heading in that direction and we now know what we’ll look like in 2018/19. If it was love at first sight for the beautiful brown and orange, I’m more cautiously reserved when it comes to the home variant. The gut reaction for me was one of personal anti-climax. White sleeves and not enough black trim. Barely any (and that’s assuming the Draper family weren’t all wearing low cut black vests). All this before we’d even seen the red back.

Yet, seeing it as the match action photos from our game at Boreham Wood began to come in later that evening I have to say it started to grow on me. The all white sleeves looking better and the black shorts helping break it up more.

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Much better in full frontal

The problem being, of course, that full kit w@nkers aside, no supporter goes out on match day wearing much more than replica shirt and jeans. Perhaps it’ll be a case of breaking out the black wranglers rather than the blue next season.

For me (Clive) there’s just a touch too much of 1970s Arsenal about it. The red back, the white sleeves, the red trim. With a striped back this could have been superb. Instead, with the all red derriere (thanks, Adidas) it looks almost like two different kits mangled together. Something that became more apparent as we saw those ‘side on’ / reverse shots. ‘A cut and shut’ as one New Road observer would later opine.

That said, supporter opinion on social media seemed to be generally in favour and it’s impossible to please everybody. Likewise, in this era of clubs changing shirts every campaign there’s only so much you can do to update red and white stripes. Only so much you can do for the likes of Brentford, Sheffield United and Sunderland to not look as though they are wearing some variant of each other’s back catalogue – even if the Arsenal look was one that Adidas have dropped on us.

With the club’s current deal with our kit partner due to expire at the end of this season, and assuming a new contract hasn’t been signed already, perhaps a clause insisting on a striped back might be the way forward with whomever our next supplier is. Adidas or other.

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One shirt – two teams?

Ultimately, it’s a shirt. An absolutely key part of the club and our heritage but at the same time, there could be a lot worse things to happen.  I’ve loved many before. I’ve hated others on sight. This one falls somewhere in the middle. Having told people to reserve full judgement on the away until they see it, now is the time to take that advice myself.

Perhaps this one will prove to be a grower in our house. One really does hope so as with the away shirt proving a classic (and HB wanting to wear his to bed last night – that wasn’t happening), how nice to have a pair of iconic kits to celebrate our journey to the Premier League.

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The away shirt is a ratings winner in TW8

If choosing a fan to reveal our shirt was a novel touch, there was more to come. With speculation about the signing of Saïd Benrahma rife on social media this week, the player himself revealed his arrival – direct to supporter Ryan Gaffney after he’d questioned whether a signing really was imminent. Albeit with the full story coming shortly after on official (and you can read that one here).

This sort of thing is great. Like sending away shirts and jaffa cakes in the post to those whose first reaction wasn’t favourable, the club are really driving fan interaction to a new level. Gone are those awful hashtags – farewell #trophfyriends and #Novemberkings – and instead we have fans right at the heart of the action. No staid press release but instead a devastatingly refreshing break from the norm.

Traditionalists may not agree. Personally I’m loving what we are doing here although don’t deny it is a tricky line to stay the right side of. As noted by one observer (below). But if you can get it right, what a great tool. Social media is well and truly here to stay – let’s embrace it.

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Next up. The World Cup. The trophy IS coming home. Or, at least for now, to Europe. Brazil and Uruguay both crashed out last night (I would also accept: ‘limped’) to Belgium and France respectively. Now’s the chance for England to go again.

It promises to be shirt launch levels of excitement. Pubs full, barbecues sizzling and supermarket beer shelves cleared. That’s just Gareth Southgate’s big match build up routine.

In all seriousness though, I can’t wait. The World Cup is always huge and with England one of just six teams left alive, the excitement sweeping the nation is palbable. Everybody knows what is at stake and with football already having been formally declared to be packing her cases for the flight back to England, it would be fair to say that optimism levels are through the roof.

There’s not much else to say on that really. It’s all about the anticipation for now.

Wherever you watch it, enjoy. No doubt he game will provide a story and some sort of discussion point come 6pm.

This is England, it always does.

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Scenes we’ll be hoping to avoid later today

Nick Bruzon

All of which brings us with sledgehammer like unsubtlety to the Last Word season /five-season reviews which remain available for download. ALL proceeds received are being donated to the Brentford FC Community Sports Trust so why not help out this wonderful part of our club whilst providing yourself with some relief for the commute, the bathroom or just whilst relaxing on holiday.

Ten Times Better. Brentford FC Season review: 2017/18. Inspired by ‘that’ interview it contains the least bad of these columns in one, handy volume as it looks at our own campaign as well as wider divisional life and the promotion / relegation races.

As a bonus there’s a whole host of new material. New that is, for my pages. Specifically, all the programme articles submitted (both home and away where, if nothing else, you can get the original versions of both Birmingham City and Millwall).

In addition, There Is No Plan B. Brentford FC Season reviews: 2013/14 – 2017/18 takes us all the way back to the start of this latest leg in the journey. That penalty. League One. Harlee Dean was a hero. Jota was something we thought happened to the temperature for one week in July. Alan Judge had joined on loan whilst the Marinus Experiment was something nobody had contemplated. Bringing things bang up to date by the inclusion of this year’s volume alongside the four previously published campaign round ups, it has five seasons in one weighty tome. As weighty as a download can be, that is.

Relive the memories. See how often the same material gets regurgitated. Remind yourself how it all began.

Brentford show us our best bits and best kits.

6 Jul

It’s coming home. It’s coming home. It’s coming, the away shirt’s coming home. Or at least it will be, with the new Brentford away kit already having had a debut last night and going on sale in the club shop later today. Elsewhere, the club have been using the break in World Cup fever to remind supporters of their best bits with an email campaign that is unique to each fan and certainly put a smile on my face when I checked the inbox yesterday. And coming on Monday…….

First up the away shirt. Some supporters, it would be fair to say, don’t like it. Then again, some people think that Mrs. Brown’s Boys is the most hilarious thing since John Bishop told us that joke about liking football and being from Liverpool. There’s no accounting for good taste and we’ll just have to accept that haters gonna hate whilst those of us in the sartorial know think this is up there with the best kits of 2018/19.

Like it or not. Today is the day. 10am is the time. It goes on sale in the club shop and by happy coincidence yours truly has the day off from work. Primarily for HB’s school sports day (which, talking high fashion, also gives an excuse to drag the hummel shorts out of cold storage for ‘dad’s race’  – subject to getting those past Mrs Bruzon.) but can it be helped if the walk to school goes via the club shop? See you there !

The B-team were the lucky lads chosen to give the shirt a first competitive outing. Their game against Maidenhead United at Jersey Road yesterday was one which ended in 4-2 defeat but did see that brown and orange make a full debut. One can only presume the loss was as much down to the players being distracted by how amazing the new kit looks.

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You can’t blame them for being distracted

As for the home shirt, looking around Twitter it would seem we are also due the teaser photo today with the full reveal – and the shirt being made available – on Monday. Bring it on – I can’t wait. Imagine what a day that’s going to be? Celebrating the prospect of the World Cup semis and our new home kit!

In cyberspace, the club also hit the jackpot. Looking around social media it would seem I wasn’t alone in receiving an email reminding fans of their 2018/19 ‘best bits’. Games seen, goals witnessed, miles on the road and other highlights were all in there. Neal Maupay and his moments of magic (Fulham wasn’t it….?) and that 5-0 thumping of Birmingham City. Even if they chose the (relatively) diplomatic approach on the wording and failed to mention ‘the- ex’.

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One of many highlights the club reminded us of

This really was a nice surprise and a beautiful way to reignite our passion. To remind us that domestic football is still around despite the obvious and understandable focus on the international game at present. That club football does have its own magnificence. That our fans make a huge effort to travel up and down the country, following the Bees. Even if one supporter’s perfect attendance record was spannered by a Christmas party.

The only down side – no video highlights. Albeit that’s no real problem and a situation that can be easily rectified. Very easily… 

Cheer up etc etc

In all seriousness though, I thought this was a great idea. We get the monthly email news-letters and post-match reports. They’re always welcome but this was next level. The personal touch with an in your face explosion of good vibes and happy memories. Great job, Brentford!  

There’s not much else to say today. I have no doubt that there’s a long queue forming at the club shop and I need to get in it. Then there’s the World Cup quarter finals to prep for. This could be an emotional few days. Again.

Nick Bruzon

No stripes? Adidas sell fans short with back and sides. And why England could be in trouble on Tuesday.

30 Jun

Saturday morning. After a day to recover from England reaching the knockout stages following Gareth Southgate’s quite magnificent game of bluff against Belgium, the action picks up again with the quite delicious prospect of France and Argentina meeting in direct, winner stays on, combat. Back home, Brentford have revealed the first news about our new home shirt and it has the fans talking – thanks to the machinations of the good folk at Adidas. Plus today is the last day for one fan to win my own prize – the limited edition 2017/18 Bees ‘third shirt’ given to me by a source close to the club. The draw will take place tomorrow.

Where to begin? Well I suppose it can only be England. A second round tie with Colombia awaits following Thursday night’s 1-0 defeat to Belgium. It is a defeat that sees the team in the, so called, easier half of the draw – a comment that is as patronising as it is foolish; should things go wrong. On the flip side, swerving the likes of Argentina, Brazil, France and Portugal (for now, at least) is no bad thing and let’s not pretend that for those of us watching back home, there wasn’t what felt like a huge silver lining to the cloud of defeat. As my good friend Paul (with apologies for going all Ian Moose) said in the pub with the clock showing 85 minutes, “Holding on for defeat has never felt so tense.

Yet whatever the result, the game is as much best remembered for a master stroke from Gareth Southgate. With Roberto Martinez telegraphing his intention to utilise the full squad long before kick-off in what he deemed “a celebration game”, Gareth was making all the right noises about playing to win. Playing his team. And then he announced it. Boom. Eight changes. I’ve not seen this much rotation since watching the magic roundabout as a child.

So the B-team lost. And? The fans, which included Brentford big cheeses Mark Devlin and Mike Sullivan seemed to enjoy themselves. Beesotted sharing this picture on their own Twitter feed.

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Two businessmen on a jolly to Russia. What could go wrong…?

It sounded a phenomenal atmosphere with, thankfully, that band being drowned out for large sections of the game. At least, that was the perception for those of us who had just come in from work and were watching back home. Great work all round – long may it continue.

Yet whatever the mechanics of the draw and the group stages, it could all be in vain for England. With Tuesday’s game being shown on ITV, a stat reaches me via former Brentford video whizzkid and Alex Pritchard lookalike Sean Ridley…..

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The stats don’t lie…

Wow. That’s incredible. Who’d have thought the Glenn Hoddle effect was that far reaching? Yet as we’ve also said on these pages many times, it’s goals and not stats that win games. Here’s hoping that transpires to be the case this time around. Moreso, given Brentford chairman Cliff Crown will be in attendance, having been offered a very special opportunity.

He announced on Twitter yesterday that: I am delighted and honoured to have been asked to be one of the representatives from the  professional game as an English FA ambassador at the England v Columbia game in Russia.

This is special news. We all know how affable and generous with his time Cliff is. What a wonderful ambassador he is for our own club and the game in general. How hard he works to promote Brentford and the FA. So how wonderful to see him afforded this chance. Nice one, Cliff.

Finally. The second round. It IS the second round although I would also accept the last 16. Please, whatever FIFA may try to convince you, there is no such thing as ‘the round of 16’. Much like the faux verb ‘to medal’ or our own ‘Team GB’ (GREAT. BRITAIN.) this new fangled gumph is slowly eeking into public consciousness as a somehow acceptable term. It isn’t. It’s made up. It’s just a mouthful. There’s no ‘round of 8’. Nobody is sitting in the pub saying, I can’t wait for next Sunday when England get to play Portugal in the round of 2.

Dear FIFA, you may own the competition. You don’t own football. Please. Stop this nonsense.

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‘Easy’ side? Horrific terminology. SECOND. ROUND.

Ok – back to Griffin Park. An announcement was made out of Brentford ‘official’ about the forthcoming season’s Adidas produced home shirt. Specifically, that it will have no stripes on the reverse but, instead, a plain red back. This is not a decision taken by the club but one they are clear to point out is part of adidas’ design direction for the upcoming season for all their partner clubs in the UK (and beyond, it would seem if you look at the Juventus home shirt for 2018/19). The benefit being that they, “believe this will allow them to create more standout designs for clubs in the UK”.

That’s the marketing speak. Fairplay to the club for getting this news out early. Certainly I’d have done it this way, given we’ve had our hand forced by a ‘partner’. Looking at the new Sheffield United kit, they’ve also had to follow suit although have opted for an awful white. Something that, for yours truly, brings back memories of the Puma teabag and a missed penalty the last time we were forced down this route (something that the Blades somehow seemed able to bypass).

If we’ve had no choice then red is most definitely the correct option. Whilst there is no question whatsoever that we should have stripes on the reverse, if a plain colour is needed then the white was just too much. 

If anybody from Adidas is reading (unlikely, but….) I would ask why we couldn’t just replicate the ‘standout design’ from the front and apply it to the reverse? Even with a ‘patch’ should clarity for numbers be the crowbarred explanation – something that has never really been a problem in the past.

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Worse things have happened in a red back…..

Ahh, I can’t be too upset at present. At the end of the day (Clive), we’ve not seen the shirt yet. It could stand on its own merits or be a pinstripe nightmare – either factor regardless of the back. Besides, after the brown and orange beauty for the away shirt, I could forgive them just about anything at present. Even the lack of long sleeves.

Talking of the brown and orange, for anybody still doubting how incredible it looks the club shop now have it up in the window. If you happen to be in the vicinity of TW8 then do take a diversion. It’s well worth seeing this beauty up close.

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One of my favourite websites, historicalkits.co,uk have also added this one to their pages. Along with their own unique commentary which tends to border between sarcasm and dead-pan brilliance. This is the same site that described our own 2015/16 away effort as follows:  (Mark) Devlin also helpfully adds that the “Away kit needs to be significantly different from the home kit to ensure there are no colour clashes.” So pleased he cleared that up.

But which way did they go for the 2018/19 incarnation? Well, in the interest of fairplay I’ll leave this one to you….. Their Championship page can be found here.

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And with all the subtly of Ian Moose taking a selfie, the kit talks continues. Today (Saturday) is your last chance to enter the draw to win this 2017/18 Brentford ‘third’ shirt. The draw will take place on Sunday afternoon and I’ll look to film it if technology allows.

To be in with a chance of winning this, simply download a copy of the Last Word Season review Ten Times Better. Brentford FC Season review: 2017/18. Or the full fat five year version  There Is No Plan B. Brentford FC Season reviews: 2013/14 – 2017/18

ALL proceeds received go to the Brentford FC Community Sports Trust and so even if you don’t win, know that your donation is going to a great cause whilst in return you get to OD on all things Griffin Park. And beyond.

As a bonus (please note, your definition of bonus may vary) there’s a whole host of new material. New that is, for my pages. Specifically, all the programme articles submitted (both home and away where, if nothing else, you can get the original versions of both Birmingham City and Millwall).

Should you be kind enough to take part, PLEASE DM/tweet me (@NickBruzon) a copy of your download confirmation mail and I’ll add your name to the list before an independent adjudicator will select a random Bees fan to win this on July 1st.

Thank you

Nick Bruzon

The last word on shirts (for now) as World Cup continues to delight.

20 Jun

The World Cup rolls on. As do hosts Russia who dominated Egypt in a 3-1 victory that sees them with a maximum 6 points on the board and a goal difference of 7(seven) after just two games. There were also wins for a massively stylish Japan whilst Senegal beat Poland. Back in Brentford, we’re entering Accidental Partridge territory with Dean Smith’s trip to the brewery and the away shirt saga continues. With a potential solution to come.

First up, the World Cup. There’s only one real talking point. The Russia and Japan shirts. Both are Adidas creations and both are stunning, for different reason, Japan looking resplendent in an ultra-modern design with its roots in the past. The blurb from the Japanese football federation claiming that they wanted the designers to take inspiration from traditional Samurai armour.

As for Russia, we’ve a proper throwback to the early 80s and the end of the Soviet regime with one that is both simple yet stylish. Both of these a world apart from the super safe Nike designs being sported by England this time around.

Perhaps it is just an Adidas thing. As with Brentford’s away shirt, they are showing themselves to be very much at the cutting edge of footballing fashion.

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Adidas keep the brilliance coming

Ok – the Bees. Did you see the story on ‘official’ (not affiliated to these pages) in regards to Dean Smith and his trip to the Fullers brewery in their guise as club partners. It is an association that goes all the way back to our formative years and the acquisition of the land for Griffin Park. It’s well worth a look –– if only for what must surely be a caption competition just waiting to happen.

Come on Official. Make it happen. Please.

Next up. The away shirt. Amazing. Awful. Wonderfully retro. Worst ever. Without doubt this has divided fans like no other. Certainly, if social media is to be believed. I’d also chuck into the mix the proviso that it is much easier to say something negative than positive where the ever growing use of social media makes such polarised opinions all the more visible.

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Mrs Brown and her boys model the new kit

As said previously, I love it etc etc etc. No amount of negative comments will change that. Genuinely, I think this one is going to grow on a lot of those fans caught cold by the initial reveal. I’m not so naïve as to pretend it will be for everyone and come the start of the campaign there may well be those still pining for days gone by.

Well, if that’s you (or you’d just like to expand your own collection aswell as buying the 2018/19 stunner) I’d like to give one supporter this ultra-rare 2017/18 ‘third shirt’ with Lewis Macleod’s squad number on the reverse in EFL font. Anyone with half an interest in Bees kits will know that these were never made available in the club shop. Indeed, this has been given to me by a source close to the club.   

All you need to do is download one of the Last Word season reviews. This isn’t a get rich slow scheme for yours truly. All proceeds from any sales will go to the Brentford FC Community Sports Trust. For less than the cost of a half / pint respectively, they may help while away some time on the commute. By the pool on holiday. In the bathroom. Who knows? It will certainly do some good for the Trust, whose work has been well documented at Griffin Park but you can read all about it on their site.

To be in with a chance of owning the shirt, download a copy of either before the end of June 2018  – details below – and you’ll go into a draw to win this. Just DM/tweet me (@NickBruzon) a copy of your purchase confirmation mail and I’ll add your name to the list before an independent adjudicator will select a random Bees fan to win this on July 1st.

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Download either volume, help the BFC CST and maybe win this

The Kindle e-book Ten Times Better. Brentford FC Season review: 2017/18. Inspired by ‘that’ interview it contains the least bad of these columns in one, handy volume as it looks at our own campaign as well as wider divisional life and the promotion / relegation races.As a bonus there’s a whole host of new material. New that is, for my pages. Specifically, all the programme articles submitted (both home and away where, if nothing else, you can get the original versions of both Birmingham City and Millwall).

In addition, There Is No Plan B. Brentford FC Season reviews: 2013/14 – 2017/18 takes us all the way back to the start of this latest leg in the journey. That penalty. League One. Harlee Dean was a hero. Jota was something we thought happened to the temperature for one week in July. Alan Judge had joined on loan whilst the Marinus Experiment was something nobody had contemplated. Bringing things bang up to date by the inclusion of this year’s volume alongside the four previously published campaign round ups, it has five seasons in one weighty tome. As weighty as a download can be, that is.

Relive the memories. See how often the same material gets regurgitated. Remind yourself about the likes of Betinho, Martin Fillo, Javi Venta and Marcos Tebar. Certainly, if there’s no Marcos Tea Bar at Lionel Road it will be an opportunity missed.

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Available now to download for your kindle / e-reader

Nick Bruzon

Leeds United badge launch breaks internet as everyone lines up to put the boot in.

25 Jan

Oh Leeds united. Where to start with this one. Indeed, should we? Of course we should. If the top brass at Brentford thought there had been some angst amongst supporters when our own new crest was revealed back in November 2016 then that was a mere storm in a teacup with what happened yesterday. Leeds United? Leeds Untied, more like. The internet went into meltdown after the Elland Road club proudly showed off their new crest to the world. Yet with furious supporters lining up to vent their rage, photoshop going into overload and even Aston Villa (amongst others) putting the boot in, it would seem the club are already looking to distance themselves from the fruits of a six month process that had involved an apparent 10,000 supporters.

The day began with Leeds telling the world: “We are now delighted and proud to reveal a new crest that represents the passion and the unique identity that runs deep through the Club”. Managing Director Angus Kinnear adding his own personal support with the additional clarification that the new crest was ”Authentic to Leeds United and honours the quality and loyalty of our fans. It is a symbol of ‘strength in unity’ and a proud expression of the club’s identity and history.”

 Less than 12 hours later Kinnear found himself in the position of telling the BBC “We need to reopen the consultation process… Because the direction is so distinctive and breaks with a lot of conventions, that consultation process hasn’t gone deep enough.” Adding that “It’s slightly unfortunate”.

Not deep enough? How on earth can six months and 10,000 supporters not be deep enough? Judging by the results, it was a research campsign that has been about as shallow as a puddle in the Sahara.

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The new Leeds badge. Mr Muscle?

It seems the fans felt anything less than honoured. An online petition was launched to get rid of it, noting : “It makes a mockery of Leeds United and the clubs history. It is alienating the fans. It is has to go.” Within hours it had raced passed the 10,000 mark and at the time of wiring is just short of 70,000.

Supporters and critics went to town on Twitter with the club and the crest trending almost immediately. Not in a good way. And understandably so. Who thought this was good? Who were the 10,000? Who signed off on this? Why had the club borrowed the cover artwork from video game Pro Evolution Soccer 2? Perhaps, most importantly, what the hell got rejected that this was deemed the best? The future? That THIS was Leeds United?

Talk about farcical. You wouldn’t have got this at the most tinpot of non-league clubs, let alone these historical giants of the footballing world. A club with huge tradition and one fortunate enough to have such a massive and passionate fanbase. A club that had now turned itself into the laughing stock of the football world.

There was no Yorkshire Rose, no football or even a local landmark. No attempt at a retro spin based on a previous incarnation. From a club that changes crests as often as they change managers then surely that would have been an easy task. Instead, they’ve come out with something that would be be better suited to a communist propaganda poster or some Orwellian nightmare. That said, one can only respect that speed with which they have slammed into reverse.

Leeds 1984

We changed our crest at Brentford just over a year ago. There was the apparent confusion of it looking like a wasp – it doesn’t. The way to see this is to look at a Bee and then realise that’s the creature on the badge. There was some regret from those of us who were admirers of the cluttered clipart from the previous design – not me though. I loved the simplicity and modern twist on a 70s classic. I ignored the sneers about it only having four legs on display be reminding myself that this was not uncommon whilst, if you look at the previous badge and start counting legs there were only four visible on that design.

Yet supporters now seem to have warmed to it. The worst we had to put up with at the time were some snotty headlines from the gutter press:

 Brentford supporters left furious”. (Daily Mail)  

“Are we the wasps now?”  (Daily Mirror)

“Brentford’s new badge angers fans who claim traditional bee looks more like a wasp.”  (The S*n)

These, the same publications that used the rest of that day’s front pages to all talk about the apparently ‘awkward’ moment when Cliff Richard appeared on TV’s The One Show despite being in the process of suing the BBC. Hardly yardsticks of relevance.

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Yet I’ve never seen anything like happened yesterday. Fairplay to the supporters for reacting so fast. One can only wonder what the crack marketing team who put this together thought as the comments rolled in. When Aston Villa have the moral high ground then three’s something seriously wrong.

I can’t wait to see how this unwinds though.

Nick Bruzon

The best of the rest were led by Aston Villa …

Leeds Rivets

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