Tag Archives: nerd

Umbro take Brentford Back To The Future with new shirt launch.

14 Jun

Dear Ryan Murrant. Could I be the first to say how much the new Brentford home shirt sucks. Except, of course, I can’t. Not even to try and get a freebie. The club officially revealed the 2019/20 Umbro kit today and, it has to be said, we’ve picked an absolute stunner for our final season at Griffin Park. The spirit of Osca 1984-85 very much reborn as Kitman Bob’s earlier promise of ‘New vibes and old skool’ has been borne out in some style.

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I love it. Seriously love it. It would be no exaggeration to say this is probably our finest choice for a ‘home’ kit since the early nineties. It is about as retro as we could hope to get yet at the same time Umbro have given us something bang up to date with their first stab at a Brentford shirt. Clean lines, bold colours and instantly recognizable as ‘Brentford’.

#WeAreBrentford, indeed.

What a way to say goodbye to Adidas after a ‘partnership’ that promised much but, if we’re being honest, ultimately felt a bit flat – the yellow ‘away’ from our first Championship season and the magnificent brown and orange being obvious exceptions. The open goal of producing an ’80-’81 remake being one that the German giants very much missed. In contrast, Umbro have made no mistake when they’ve been given the opportunity to take a spin in the metaphorical Tardis with Doctor Bob.

Squint at this one and you may aswell stick on a Dire Straits LP, pop out to the cinema for Back To The Future or A View To A Kill and then lose at Wembley. It feels as close to 1985 as you can get beyond being there.

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The pictures are all over the internet. And the club. And the club shop. Taking a stroll up Braemar Road on the school run this afternoon one couldn’t help but be drawn to the huge posters that are now in place showing this one off to the world.

The black v neck collar and sleeve trim. The thick red and white stripes. The new (non-gambling) sponsor. The famous Umbro double-diamond. Our club crest that is definitely a Bee. Definitely.  The detail on the back of the neck, proclaiming it to be our farewell to Griffin Park. Looking in the club shop, this is already iconography that seems sure to be repeated as the campaign reaches an emotional denouement.

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Plenty of posters as well as screen shots

Downsides? Are there any? Well, we don’t have full stripes on the reverse. That’s a shame. Whilst the players will get past this with their names and numbers, for us mortals on the terrace it does present a brief flashback to the Puma teabag. Or, you could argue, the Osca 83/84 on the reverse…. Yeah. That’ll do. This is just too nice to have bad thoughts about.

Even more intriguing has been the reaction from Kitman Bob on Twitter, Can we read into this that there is even bigger and better to come with is proclamation “Sad to see 🍊 & 🍫 go 😁. But this is nice and can’t wait for the reveal of what’s to follow”

In the short term, get yourself down to Griffin Park if you are in the area. That walk this afternoon gave a further glimpse of the future. The posters all over the turnstiles and the club shop show more of how we are going to look in a few months’ time. And if you tweet a picture with the aforementioned hashtag, there’s a chance to win some Umbro ’merch’(andise).

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Posters and old skool vibes are the order of the day at Griffin Park

For now, though, what are your thoughts? Good, bad, brilliant, boring? My colours are nailed to the mast. What about yours?

Nick Bruzon

 

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