Tag Archives: pinstripe

BBC Billy has me worried about the Adidas shirt

3 May

I hadn’t planned a Brentford column this morning (too excited about the game) until Billy Reeves sent me a link to a story about the alleged new West Bromwich Albion kit for next season. I say alleged – it hasn’t been officially released although a quick trawl of the interweb suggests this is all but certain.

However, I note this because Brentford, like West Bromwich Albion, share a technical sponsor in Adidas. Brentford, like West Bromwich Albion, have a traditional shirt design of alternating stripes (the removal of which from the reverse has caused some recent controversy).

And West Brom, like Southampton before them, seem set to ditch the thick stripes for a plain shirt, offset by there merest hint of pin stripe.

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Are these West Brom’s shirts for next season?

Theoretically still stripes, but a marketing man’s wet dream as they now have a shirt ‘more likely to go with jeans and be worn causally‘ i.e. not just in the football ground. Instead, what you have is more urinating on club heritage and a team that, rather, could now look like a poor man’s Fulham.

And it has made me realise, again, that team kit is not just about the colours but also the principle design. Of course, there are going to be variants on the latter and even Brentford had two season’s of the thinner version – that made us look as though we played in pink from a distance of anything over five yard away. But, by and large, the shirt has been predominantly red and white striped.

Imagine Celtic playing in all green, Peru ditching their sash or the Loftus Road mob dropping the hoops (actually, that wouldn’t surprise me in the pursuit of boosting Harry’s transfer kitty but who cares)

We haven’t seen next season’s, Championship, design as yet. That is anticipated in June, according to a recent twitter post from Mark Devlin , but now I am desperately hoping that the Adidas marketing men haven’t tried to lead us down a plain-fronted rabbit hole.

I am confident we won’t be going that way. If nothing else, the 125th anniversary of the club will, more likely, see something über-traditional whilst teabag-gate has, surely, made the Griffin Park top brass aware of fan feeling. However, until I see it I can’t be sure.

Whatever we’ve picked though, it’s too late. I’m nervous but excited about the big reveal and, perhaps, hoping West Brom have a third kit.

With the Baggies only four points above the relegation trapdoor, if their home shirt is all white and away shirt all red, what are they going to wear at Griffin Park next season?

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The Bees have had thin stripes, teabags and old favourites – but what for 2014?