Tag Archives: sponsor

Are we taking our new shirt back to the 80’s?

21 Jun

The dust has settled on the new Brentford shirt and the results would seem to suggest these are nothing but hugely popular with the supporters. However, elsewhere things aren’t so cut and dried. We’ve my favourite tweet of the campaign from one Sunderland fan whilst Cardiff City appear to have done their new adidas creation on the cheap. At least when it comes to the sponsor.

First up though, one last thought on our new home and away kits. My views on this are clear and haven’t diminished any – basically fantastic. That said, I’ve seen some commentary talking about the sponsor’s logo. Not so much ‘Who are LeoVegas?’ ( as I’ve no doubt we’ll learn all about them over the coming two seasons) but more whether their branding had been airbrushed on a bit too high after the photos had been taken. Moreso, given the launch video shows the players in unbranded kit.

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Brentford kit – 2017/18

Well, from what I understand the image in the photos is at the correct height and what we can expect to see next season. Personally (and, to be clear, no cash/kit has changed hands) I’m not bothered by this. In my opinion, for whatever it is worth, this makes the rest of the shirt look uncluttered and cleaner. Concentrate all the logos in one place.

Besides, it’s not as though we haven’t been here before. Not only does our new shirt bear a very familiar look to the 1984/85 kit but looking through the archives, a high sponsor was a trait common to many previous Brentford shirts. The 80’s especially saw the replica kits with the sponsor practically in line with the badge and maker’s logo. And whilst the nostalgic in me would yearn for a return of KLM (or, for that matter, how about any of our local firms along the golden mile – a Sega, GSK, JCDecaux for example?) the placement of the logo is not anything that is going to be causing me sleepless nights. The current weather does more than a good enough job of that.

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High sponsors are not a new thing

Next up, Cardiff City. Whilst our logo may sit a little higher than some people are used to, in South Wales their new shirt has seen a different problem. Namely that of looking like it has been handprinted on the cheap by a bunch of bargain priced student designers.

As the Bluebirds have done since 2011, their shirt promotes Malaysia. No surprise given the connections of owner and poor man’s Bond villain Vincent Tan. But could they have chosen any more basic a font?

Wow. This really must have taken all of ten second for Cardiff to knock out. It’s unsubtle and to the point, I’ll give it that. Even if it did then put me in mind of the Viz t-shirts from the late 80s.

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Cardiff City keep it basic

We’ve also looked at the new Sunderland shirt on these pages in the build up to our own launch. The high level verdict is – stinker. It would seem this is a view shared by many fans at the Stadium of Light. Yet this, for me, encapsulated it all in one tweet.

Great job, Kitman Bob!

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AUTHOR’S PLUG: Along with kit talk, the other traditional thing at this time of year is the plugging of the season review e-book. Please. Stay with me – this time around it is for a great cause . All funds raised are being given to the Brentford FC Community Sports Trust. Likewise, any subsequent sales form the previous versions.

Containing the least bad of the blogs from May 2016 to May 2017 and a bit of new material too, you can pick it up, here. It’s all for a great cause and, hey, you may even enjoy it.

So why not do something great to help our club. What else will £1.99 get you? What better way to spend some time on the commute to work, the beach, by the pool or even hiding out in the toilet at work? You might even enjoy it !

For less than the cost of half a pint on match day, it’s the season review that has been designed to fit in your pocket (if you are using an i-phone).

HUGE thanks to everyone who has downloaded it so far.

Nick Bruzon

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The new Brentford kit is out. What do we think?

19 Jun

The new shirts are here. Finally. Brentford fans have now learned what we’ll be wearing for the forthcoming season and, in the eyes of the kit nerd, we’ve hit the jackpot. What a pair of stone cold stunners. There’s a new sponsor and a goalkeeper’s shirt that catapults Daniel Bentley straight into Fyfees territory.

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The new shirts have been revealed

Whenever we launch a new kit, there’s always a personal decision to be made about which shirt to go for first. Home or away? This time around, my gut reaction to that question is a clear one. Both! They really do look that good.

The home version puts me in immediate mind of the Osca produced effort from 1984/85. And that’s a very good thing. Broad red and white stripes are accompanied by a black v-neck collar and matching sleeve ends.

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A flashback to 84/85?

Even the new sponsor’s logo for LeoVegas (not one I’m familiar with, even from research purpose based investment), is sympathetically incorporated into the design in red and white, rather than mounted on a panel. We’ve the famous adidas stripes on the shoulder blades (in white) and, of course, the new crest.

Personally, I love it. Great work all round! But then we get to the away kit. What can you say? Oh, wow. That is just gorgeous. There’s no other word to describe this one. Kitman Bob has pulled a thing of absolute beauty from his locker in giving Brentford our first green away shirt since the ad-hoc effort worn in 80/81.

From the strip tease published on Friday it looked as though it might be good. Further tweakery through photoshop (and a fiddle with the ‘shadows’ setting) really had hopes building. But to see it for real is just stunning.

We really have kept this simple but consummately stylish. The adidas side stripes were a common feature in the Premier League last season and I’m really pleased we’ve gone there too. Nice to see the sponsor in home trim whilst the colour of the shirt itself makes me think of Germany ‘away’. I love it. Absolutely love it. Think Kevin Keegan ranting levels of love.

Then we get to the goalkeeper’s kit. In my eyes I’m always expecting this to be green although that’s as much a long expired byproduct of growing up watching football in the 70’s. Given the away kit design then this was unlikely to happen and instead it’s yellow. Very yellow. Shorts and socks to match that shirt.

Perhaps it was just being spoiled by last season’s incredible red ‘away’ version but this may take a bit of getting used to. Then again, I’ve rarely bought the gk top and so as long as the team are happy with it, then so am I.

Overall, we’ve really hit the sartorial heights this time around. The only slight disappointment being what I gather will be a lack of long sleeved option. Then again, that seems de rigueur for adidas these days. But that’s a small gripe and certainly won’t stop me picking up both home and away.

As for the ‘third’ shirt, I understand that should one be needed then we’ll revert to last season’s ‘away’ kit. It was something we also did in 2016/17 – Newcastle away, for example. It’s hard to imagine a scenario when that might be the case this time around, given our colours, but handy to know nonetheless.

Kitman Bob, Mr. Benham, Mark Devlin and the rest of the team responsible. If you are reading (you aren’t) then for what it’s worth, I’m a very happy man today.

Now, any chance of a word about 2018/19…..?

Along with kit talk, the other traditional thing at this time of year is the plugging of the season review e-book. Please. Stay with me – this time around it is for a great cause . All funds raised are being given to the Brentford FC Community Sports Trust. Likewise, any subsequent sales from the previous versions.

Containing the least bad of the blogs from May 2016 to May 2017 and a bit of new material too, you can pick it up, here. It’s all for a GREAT cause.

So why not do something great to help our club? What else will £1.99 get you? What better way to spend some time on the commute to work, the beach, by the pool or even hiding out in the toilet at work? You might even enjoy it !

For less than the cost of half a pint on match day, it’s the season review that has been designed to fit in your pocket (if you are using an i-phone).

HUGE thanks to everyone who has downloaded it so far.

Nick Bruzon

 

Can Adidas and Juventus provide inspiration for Brentford?

6 Jun

It’s only Tuesday and I’m climbing the walls already. Say what you want about Real Madrid, Cristiano Ronaldo and The Champions League but their win over Juventus on Saturday at least gave us one final taste of club football. But now that really is it until August. With tumbleweed blowing through Griffin Park at present the wait to see/ hear anything from Brentford seems, as it stands, an interminable one.

It was a final that had it all. Goals, oh those stunning goals. Open, attacking play. Sergio Ramos doing the unspeakable; Cristiano Ronaldo doing the amazing, yet again. No matter how much you want this pantomime villain to fall flat on his face, has there ever been a footballer so full of self-belief in his own ability? So consistently skillful? For every bit of strutting, posing or crying he delivers it back tenfold in goals. It’s amazing to think he is a year older than Wayne Rooney. They linked up for years at Manchester United but whilst one has stagnated and regressed, the other has gone on and on to consistently greater heights.

But we digress. I’m not here to blow smoke up Ronaldo’s backside. The final was the last flicker of a wonderful season that is now consigned to the record books. But it did get me thinking about Brentford whilst I was subsequently sniffing around the Internet, looking up various nuggets of information on the respective teams. Specifically Juventus, whose new kit is causing somewhat of a stir.

Like Brentford, they’ve redesigned their crest for the forthcoming season. Gone are the stripes and the charging bull synonymous with Turin (and a motif that that also appears on the shirt of city rival Torino) . It has been replaced by a simple graphic of a J which apparently took a year to come up with and “Is a symbol of the Juventus way of living”. Got to love a bit of marketing speak.

Personally, I hated it at first but it has grown on me somewhat. Especially compared to its somewhat busy predecessor. Sound familiar? I do wonder if there are any Juve fans who claim it looks more like a letter K?

Like Brentford, Juventus also use Adidas as a technical sponsor and, it would be fair to say, their forthcoming kit is a stunner. Although, for the record, it has no stripes on the back ! It was the picture of this that I saw yesterday which has me salivating.

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Images of the new Juventus shirt are now doing the rounds

It is similar to this year’s wonderful Brentford effort, but with a balance of black and white that should have every supporter purring. The round neck collar and button down effect adds a real retro touch whilst the stripes down the side, (which you can’t really see on this picture although the internet has plenty ) are one of the more recent Adidas innovations. But a great one.

So the question is, with this benchmark set how will Adidas fare for Brentford when our own effort is revealed? If I wan’t already keen for Mark Devlin to start his now traditional strip tease before, having seen this I’m now desperate. It’s a thing of sartorial excellence. Ronaldo may have got his hands on the cup but he’ll never look this good.

Is it too much to hope we could have something similar? I remain a huge advocate of our 2016/17 shirt but even I would happily admit that this one, in red and white, would blow it off the (Griffin) Park. So much so that using some cruddy photoshop skills I’ve tried to recreate it just to see how we could, theoretically, look. And apologies for the poor quality, but you try doing this at six in the morning.

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Cruddy photoshop but you get the jist. Possibly

As for the away shirt, well if we’re playing fantasy football at present then I would refer you back to another Adidas effort.

This time, that of Real. Although Betis rather than Madrid. Specifically their 2015/16 special to celebrate the week of the Andalusian Woman. One of my favourite efforts in recent years, I’d love to see how this looked with the Brentford badge on it.

It’ll never happen. But one can dream.

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It’s green. It’s pink. It’s brilliant

Along with dreaming about kit, the other traditional thing at this time of year is the plugging of the season review e-book. Please. Stay with me – this time around it is for a great cause . All funds raised from downloads of Welcome Home, King Jota are being given to the Brentford FC Community Sports Trust. Likewise, any subsequent sales from the previous versions.

Containing the least bad of the blogs from May 16 to May 17 and a bit of new material too, you can pick it up here. It’s all for a great cause and, hey, you may even enjoy it.

So PLEASE. Do something great to help our club. What else will £1.99 get you? What better way to spend some time on the daily commute, the beach, by the pool or even hiding out in the toilet at work?

For less than the cost of half a pint on match day, it’s the season review that has been designed to fit in your pocket (if you are using an i-phone).

If nothing else, Father’s Day is approaching. Just saying….

Nick Bruzon

Who are kings of the 888Sportderby? An honour for John and a gut busting revelation from the BBC archives.

29 Mar

Finally. We inch that bit closer to the return of Championship football. Brentford host Bristol City on Saturday in a game that most definitely has the whiff of goals about it. (So 0-0, then). Elsewhere our 888sport stablemates Nottingham Forest and Preston North End complete this season’s sequence of #888sportderby games when Mark Warburton’s team visit Deepdale. But who out of the Bees, Forest, North End and Birmingham will be lifting the trophy, should one exist, as ‘home international’ style champions? And (crowbar alert) talking of internationals, there was great news for John Egan last night as he made his debut for the Republic of Ireland. Plus, a disturbing discovery from the BBC historical archives that could blow the lid off everything we know and love about football.

First up, the final #888sportderby of the season. We’ve all seen the hashtags used on Twitter to promote games between the four teams that share a sponsor but who has come out on top when you tally them all together? Well, with just the aforementioned game to come, by my very rough calculations (and if anybody would like to redo the maths then please be my guest), Brentford are now uncatchable.

Doing the double over Nottingham Forest, combined with a win apiece against both Birmingham City (a) and the 5-0 home hammering of Preston sees us on 12 points from 6 games. That’s 4 points clear of North End who can only affect the table tomorrow by administering such a trashing it that it sends Forest below basement team Birmingham by means of goal difference.

Congratulations to Dean Smith on his first piece of silverware, albeit a totally fictional one. And if our club sponsors are reading (they’re not), how about a trophy with our name on it ? Its the least you could do after all those hashtags.

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The ‘as it stands’ 888sportderby table. Hashtag

Next up, the Republic of Ireland. I didn’t see it although, to be fair, I don’t think many people over here did. The game apparently buried on a channel even more obscure than BT Sport. Indeed, I saw one ‘blue ticked’ journalist whose own synopsis of the match was seemingly based on listening in to the local radio station.

So, as ever, there’s no match report on these pages. Instead, simply a huge congratulations to John for being the latest to join the list of Brentford players to have had the honour of representing their country. Whilst the Republic may have gone down (1-0) I have no doubt this will be the first of many for John. Certainly, if his club form is anything to go by.

And finally, the BBC. Regular readers will know of my love for footballing traditions. The orange ball in the snow, goals being celebrated by the roar of the crowd rather than a snatch of ‘Chelsea Dagger’ by The Fratellis or, indeed, ‘goal music of any sort and, of course, the daddy of then all – vidiprinter brackets. The sort that appeared on Grandstand – now the Sky Sports scrolly thing and other such programmes – to show when a team had scored 7(seven) goals.

Likewise, and as we all should know, the correct usage of brackets is with the subsequent text in lower case. 7(seven) rather than 7(Seven) or the somewhat brash preference of Sky, 7(SEVEN). So far, so good. We all know the drill even though, and it is incredible to think, not everybody agrees with the 7(seven) format.

No problem. With little Brentford activity this week, and in need of distraction, I started to sniff around the BBC archives. (Or YouTube). Specifically to lay this one to rest. What I stumbled across has left me reeling.

1984. Grandstand. A triple horror. Sheffield United earned the honour of a score clarification after six goals. Yes, six. Worse, it was in block capitals whilst there are no brackets. No. Brackets. What’s all that about? Score quantification shouldn’t begin at 6, surely? It is one of football’s most fundamental rules.

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All kinds of wrong with 6 SIX

Perhaps this was just a glitch in the matrix. Further digging leads us to a 1987 clip. Again, Grandstand. This time, there appears to be some form of cross-pollination. Nestled in amongst the football action on the vidiprinter were rugby scores (and, to be clear that’s the proper sort – Union). But regardless of the game’s clear superiority over League, even I wouldn’t have expected to see it in a football update. Why not just include the table tennis and horse racing updates (the other two staple events covered by mid-80s Saturday afternoon sport) ?

But if you are going to include rugby (union) at least get it right. NOTTINGHAM 62 PTS NORTHERN 7.

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No better in 1987

7? 7? With Rugby. This is wrong. All wrong. And why PTS for just one of the teams?

At the point, I gave up.A broken man. Instead, let’s just hope that with Brentford on fire, we put 7(seven) past City at the weekend. At least, that way, the BBC have the chance to right a historical wrong.

Nick Bruzon

Dean gets his wish as Bees prepare for a first trip to Burton.

18 Mar

There’s just 9 games to go for Brentford before a third season in the Championship comes to an end and we’ve something new to look forward to today –  a first ever trip to Burton Albion’s Pirelli Stadium. With it, a chance to look for another league double with the Bees, of course, having beaten the Brewers 2-1 earlier in the season at Griffin Park.That was a game marked by a wonderful performance from Romaine Sawyers and a brace from the now Aston Villa based Scott Hogan where Brentford probably should have won by more, but were ultimately grateful to end up wth three points in the back pocket and 11 players on the pitch.

Referee David Coote, a man Brentford fans may recall from last season when he incorrectly ruled out Jota’s winning goal at Fulham (for apparent offside) was at it again – this time Hogan the man being denied a third as the man in the middle ruled in favour of a tumbling John Mousinho. Apparently ‘fouled’ as the pair raced clear toward the Burton goal.

Coote gave a display that showed all the authority and decision making ability of White Star Line when they declared the Titanic seaworthy. Even Brentford ‘official’ adopting a rare tone of cynicism, noting in their match report that his “Decisions throughout the afternoon frustrated many of a Brentford persuasion”.

It was a game that concluded with a bizarre moment of handbags as it reached the denouement. Referee Coote  again proving almost incidental to the action as he allowed the incident to escalate to a situation where any of several players, from either side, could have seen ‘red’ . Bees captain Harlee Dean stepping up to a situation where he was eventually surrounded by several irate Albion players whilst their goalkeeper Jon McLaughlin went at Romaine Sawyers like a drunken Morris dancer.

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View from the Braemar – it was full blooded last time out

The good news for Brentford fans being that Coote is nowhere near the Pirelli stadium. He did his thing last night at Bristol City as the home team humped Huddersfield Town, our own conquerors last Saturday, by an incredible 4-0 scoreline. That in itself, a result that sees City rise above Albion in the relegation scrap.

The potential bad news being that Mr Madley is the man in the middle. Although calm down, it’s Andy not Robert (of the infamous performance as Brentford celebrated like they’d won the FA Cup at Leyton Orient. And if you’d like to read more on that…..) who will be officiating today.

And relax.

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On the pitch, Dean Smith has his wish. The no-show against Wolves (let’s just park that one now) saw him saying afterwards that, “After tonight I need a game as soon as possible because I need to put that game to bed. The players are the same: they need the game. They are better that that and they need to go and show that.”

Well Dean, you have your chance. I’ve every confidence he and the team will put things right and return to winning ways. Club sponsor’s 888sport have us at 5/3 to win this match. Whilst, of course, I’m not a betting man even I might be tempted at this price, purely for research purposes.

Can Brentford do it? Will Burton make it three on the spin for the Bees? Defeats, that is. Whether you are following on twitter, Beesplayer or at the game itself, at 3pm we find out.

Enjoy.

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Nick Bruzon

After shocks in the the cup, could Bees now follow suit in the league?

21 Feb

With all the talk currently about FA Cup upsets – Arsenal beating Sutton United and Lincoln City recording that famous win up at Turf Moor being the pick of the fifth round shocks  – one could be forgiven for overlooking the Championship. Yet it continues to come at us faster and furiouser (is that even a word?) than Vin Diesel in a souped up Dodge Charger. Tonight is no exception as Brentford face the gruelling trip to Sheffield Wednesday.

A midweek visit to Hillsborough really is about as hard as it can get for Dean Smith and his Bees. Despite reverting to a more traditional back four and a much more attacking shape, the problems have now started to appear at the back where Brentford have shipped 10 goals in the last three league games. Sheffield Wednesday, meanwhile, know that a win tonight will take them up to third place in the Championship table.

Whilst Newcastle United, who won again last night against Aston Villa, and Brighton seem to have the top two slots locked down, anything is still possible. And with the pair of them meeting next Tuesday at the Amex. something has to give there shortly. Wednesday will be chomping at the bit for a chance to slip in between them when that happens.

Will Dean stick or twist? His reshuffle has won the plaudits but, sadly, it doesn’t seem to be winning that many games. Despite the hugely impressive performances against Aston Villa and Brighton, both Preston and Wigan were games we could well have won yet, despite scoring twice and leading in each, have thrown them away with a series of defensive mishaps.

Whilst I’m all for this new look team set up – and hope we stick to it against divisional whipping boys Rotherham United on Saturday – perhaps discretion is the better part of valour tonight. If not in terms of playing five defenders then, perhaps , a personnel switch to add some muscle to the middle (calling Mr McCormack) or maybe he’ll accommodate the return of John Egan / Yoann Barbet.

One thing is for sure. With ex-Bee Jordan Rhodes now plying his trade for Sheffield Wednesday and doing what he does best (i.e. scoring goals) any mistakes will be punished by a team looking to consolidate their place in the play-offs.

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Once a Bee; now an Owl

Brentford’s task will be made all the harder by this game having been moved to a midweek due to our involvement in the FA Cup fourth round. For logistical reasons alone, expect fewer Bees fans to travel. The train isn’t an option (unless you stop over) whilst work gets in the way for many. Hats off to those making the effort tonight, that’s for sure. I salute you and wish I could be there. Instead, it is Mark Burridge and Beesplayer for me.

The other hurdle to overcome will, of course, be ‘that band’. Regular readers know the drill at this juncture and although oft repeated, they can’t be allowed to pass without a brief mention. Off key renditions of ‘seven nation army’ or ‘The Italian job’ washed down with Bernie Clifton’s jingoistic greatest hits are no replacement for an atmosphere. Let’s hope those that do travel are of loud voice.

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That. Band. Never forget.

The bookies have Wednesday as odds on favourites. The Bees are close to 4/1 to come away with the points. There’s more chance of finding a role of sellotape in our local Morrisons than of Brentford recording a win, if club sponsor 888 are to be believed.

Wednesday are good, no question. But Brentford aren’t 18/5 bad and one thing we have in us is goals. After a weekend of shocks in the cup, could we now see the bookies upset in the league?

At 7.45 tonight, we find out.

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Nick Bruzon

If it worked for Tony, could it work for Bob ?

3 Aug

With the season just a few days away, there was good news for Brentford fans yesterday c/o new club sponsors 888sport. Free coach travel to the likes of Aston Villa, Derby County and Bristol City will be the order of the day. There was equally good news for those with an interest in the Bees kit (please, stay with me) as they also released a video “showcasing the Club’s unsung hero, Bob Oteng, the First Team Kitman

Bob is the big dog. He’s probably the most revered, the most celebrated  kit man probably not only in English football, probably European football, probably touching across America.” They aren’t my words, although I’d agree with them, but those of club masseur, Chris Domoney. And with them, the tone for the short film is set.

There can’t be many who haven’t seen it yet but , should you be in the dark, then it’s available below.

Whilst Chris goes on to make the (surely) tongue in cheek comment that , “There is an annual Bob festival in Colombia where once a year people dress up in Bob the kit man masks…” it did get me thinking about away trips. And I’m not alone.

Bees Player commentator par-excellence Mark Burridge took to Twitter to suggest,  “How about an away game with @ganodecafe10 ‘ face masks’ @Beesotted – you guys are good at this stuff! “. A legend amongst Brentford fans and anything but unsung (at least, in TW8, where his BBGiveaway has fans gripped every weekend) what a way to further add to his legendary status? Mark, Beesotted – over to you. Just name the date.

If this was to happen, it wouldn’t be the first time, either. Amongst the Brentford fans attending Saturday’s Tony Craig testimonial at Millwall were four Tony Craigs. Or, at least, four fans in the aforementioned style of headgear. If it worked for Tony then surely it can work for Bob….

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If it worked for Tony, could it work for Bob?

And talking of away games (seamless, just seamless) the club announced what it described as “An unprecedented start” to our relationship with the new chief sponsor. Namely, free away travel to several games this season. With the Aston Villa trip, and the prospect of a new ground, now on a Wednesday night this will certainly take a lot of the pain out of that one for many supporters.

I love the travel aspect of an away trip normally. Frankly, the 90 minutes of football is quite often the least enjoyable aspect of a great day out. But a midweek trip, with holiday time at work nothing but a fleeting memory, means that games late in the calendar year do present more of a logistical challenge. This, before you even look at the cost of train tickets.

So the prospect for a free coach direct from Brentford to Villa Park and back again is an offer that, I am sure, will only be very well received. Thank you.

Full details are on the club site.

Nick Bruzon

Finally. The (kit) cat is out of the bag. New shirt details revealed

13 Jul

Sergio Canos breaking Brentford hearts by leaving Liverpool for Norwich City. The Aston Villa game put back a day due to their other, inevitable, television commitments. Dean Smith experimenting with his Mannschaft by playing three centre backs in the 1-0 win over Vfl Bochum. All mere side shows compared to the day’s BIG news – our first glimpse of the 2016/17 Brentford shirt after a series of pre-order images hit social media this afternoon.

So, what can we tell so far? Well, based on the handful of ’teaser’ shots released by the club – below – the home shirt certainly looks like it has the makings of being a classic.

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We can see at least two thick red strips and three thick white ones. Are there more? What about on the back ? We can see a round neck collar, 60’s style. We can see what looks like perforated, airtex style material on the shoulder blades. We can also see the traditional adidas stripes, in black.

A round white collar. This is a first for recent times. We almost got there on the 2006/07 Lonsdale produced shirt although it was a strange pleated affair . Prior to that it hasn’t been a visitor to the Bees shirt since the late 60s /early 70s.

The white/red stripes put me in mind of Core’s effort from 1995/96 although, thankfully, the shirt doesn’t look like it is made out of that somewhat lightweight material that picked up pulls and bobbles (at least on the fan replicas) just by looking at it.  Very much a case of Core’s light

As for the shoulder stripes, we’ve had black on white once before. Also Lonsdale, back in 2005/06 where, let’s just politely say, they paid homage to Adidas. Two out of three ain’t bad (stripes, that was) but we can only assume the shirt goes one better this time around.

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The latest images draw on our past

It’s what we can’t see that is as interesting. There’s no glimpse of the new shirt sponsor – confirmed as 888Sport and, for the record, also to be adorning the kits of Nottingham Forest and Birmingham City this season.

There’s no look at the side or under the arms. Could we expect more red there? Might we see further Adidas stripes – a look common to many of their MLS and international templates at present.

And there’s no look at shorts or socks,. Presumably black will be the colour of choice but I’m always a sucker for a white bottom half. Perhaps Mark Devlin and team will surprise us.

And talking of black, that’s the way we’ve gone on our away colours. At least, from the snippet afforded of that shirt. Plain black, a hint of horizontal pin stripe, another round neck  and the adidas stripes in white.

The shirts are already available on pre-order from the club shop. In my humble opinion, based on what we can see so far the club are on to a winner.

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Nick Bruzon

Are these the worst kits of 2015/16 ?

12 Jul

With Brentford having now launched next season’s home and away kits, thoughts have turned to other clubs and what they’ll be turning out in. From Newcastle United to Watford there are certainly what we could call some ‘eye catching’ designs out there. And there’s interesting news on the sponsors front where we also have further update from Hull City AFC, amongst others, who of course featured in yesterday’s column regarding their proposed name change. Not to mention a missed opportunity at Griffin Park…..

But first, kit. Brentford’s new shirts seem to have been universally well received.

This is ours - as seen on the official club site

This is ours – as seen on the official club site

Looking further afield, the same is not necessarily true and where I mentioned ‘eye catching before, perhaps eye gouging would have been a more appropriate term. Whilst not every club has shown it’s hand, enough have – revealing some true horrors – that we can already put together a top five of 2015/16’s worst home kits.

5: Dagenham & Redbridge. The Daggers have been traditionally red, sometimes with blue offset, and twice previously have gone for both colours in stripes. They’ve gone down this route for a third time but what a mish-mash. One red sleeve, one blue sleeve and then the alternate blue stripes are of ever decreasing width from left to right as you look at it. And they’ve got a new badge – with some daggers on it (the modern equivalent of our funky bee?)

The Daggers looking anything but sharp

The Daggers looking anything but sharp

4: Bradford City AFC. This is one team who haven’t been afraid to mix it up in the past. They’ve had some truly brilliant/bonkers takes on the claret and amber over the years. That said, this takes things to another level. You should wear a football shirt to, erm, play football in. Not to play chess, on.

Come for the football; stay for the draughts

Come for the football; stay for the draughts

3: Newcastle United: I feel sorry for Newcastle. Their black and white stripes are probably one of the most iconic designs in football. A style recognised the world over and, as such, to overly mix things up must be a tough job. They tried it last season with a broad black yoke and they’ve tried it again this year with the addition of blue (something that has very rarely featured). Everywhere.

From the morally dubious sponsor to the collar and cuffs, things begin to get a bit distracting. Then we have the black stripes themselves, which have had additional diagonal blue stripes added in to the lower half. Less mixing things up and more throwing things up.

White, black and blue - the traditional Newcastle colours

White, black and blue – the traditional Newcastle colours

2: Cambridge United I’ve gone for this but it was a tough call. I could just has easily have picked Crawley Town. Both clubs (like the high viz Huddersfield United ‘away’ have adopted one of Puma’s half and half templates.

This is the shirt equivalent of one of ‘those scarves’.

Presumably the template was added to their catalogue to make up the numbers yet, incredibly, these three clubs have all picked it. The right hand side sees the traditional club colour. The left sees that colour interwoven with black diagonal stripes of varying width between them.

Crawley have already announced they are sticking with this for two seasons – their model looks suitably embarrassed at this though.

As if relegation hadn't been bad enough

As if relegation hadn’t been bad enough

However, Cambridge scoop the prize – simply, because they’ve used a hashtag to justify it. Regular readers will know of my disgust for such things, and whilst it isn’t #novemberkings, we aren’t too far off in the crap marketing stakes.

Terrible kit - and a hashtag

Terrible kit – and a hashtag

1: Watford. I had nothing but congratulations for Watford and their supporters when they got promoted from the Championship last season. I have nothing but commiserations for Watford and their supporters about what the team will be wearing in the top flight.

Subtlety and tradition have gone out of the window. Instead of the yellow with black and, sometimes, red trim they’ve opted for hoops. Lots of hoops. Whilst these may be in black and yellow, there are so many that, and of such differing thickness, as to make Dagenham’s shirt suddenly seem discreet. And, like Cambridge before them, there’s a slogan (thankfully no hashtag, yet).

To make it worse though, Watford’s appears to be a bespoke effort. Somebody has actually chosen and designed this. Maybe it is meant as a ‘hornet’ style but, as a traditionalist, if you want comedy then that’s what the change kit is for. At least the U’s could hide behind a template.

Presumably the tickets at Vicarage Road will come with a warning that the strobe effect from watching Watford running around could cause seizure.

When crap marketing meets crap design, you get this

When bad marketing meets bad design, you get this

As a side note, I also promised some updates on the sponsorship front. Hull City AFC has recently announced a tie in with Flamingo Land. I’m really hoping they follow their stunning ‘tiger stripe’ efforts of the early 90s with a similar pun related, flamingo style away kit when that gets launched. And congratulations, by the way, as their proposed name change to Hull Tigers was, again, kicked into touch yesterday – this time at a meeting of the Football Association Council.

Hull City owner Doctor Assem Allam had always promised to throw his toys out of the pram (not literally, although who knows what he gets up it in his spare time) and walk away if he didn’t get his way. So will he be true to his word or will the lure of being a club owner remain too much and he’ll just hope everybody now forgets about his threat.

In a very brief statement on the official club site he told supporters, “We always knew that following a change to the FA’s policy, the chances of changing the name were slim but we also feel it is important to fight for what you believe in and we believe that being called Hull Tigers would be the best strategy for the future.

We will be taking some time away from the Club to consider our options and we will make no further comment until we have come to a conclusion.

Given his option had been categorically stated previously – give me what I want or I’m going – my money is on him sitting tight, possibly under the guise of ‘not being able to find a buyer’, and then hoping all this blows over. But hey, what do I know – I’m just the numpty on the terrace.

Could Flamingos borrow from Tigers - with or without Dr Allam ?

Could Flamingos borrow from Tigers – with or without Dr Allam ?

Getting back to shirt sponsorship, sad news reaches me that the iconic association between Rainham Steel and Scunthorpe United has finally come to an end. As comedian Dave Gorman once said (or words to eh effect of): you can tell a true football fan by saying two words: Rainham Steel. Then watch for the reaction – it’ll either be glazed confusion or the utterance of the name Scunthorpe United.

Whilst I can’t knock them for giving over their shirt to a charitable cause – the battle against Prostate Cancer – it still marks the end of an era as recognisable as Brentford and KLM or Arsenal and JVC.

And finally, just as Brentford have changed their sponsor to Matchbook.com, Bury have changed theirs too. Given everything that happened at Griffin Park last campaign, how wonderful if Matthew Benham had, somehow, been able to negotiate a deal with the Shakers’ new partner.

Just think of the reaction if we’d had this across the red and white stripes.

Football truly is a village

Football truly is a village

Nick Bruzon

Is this a sign of the impending apocalypse?

23 Jan

Whilst this column is, primarily, about Brentford (and there’ll be more about the Norwich City game over the weekend) we aren’t afraid to look at other ‘issues’ in the world of football. And with Aston Villa due to entertain our Championship rivals Bournemouth in the FA Cup on Sunday, they don’t come much bigger than what could play out at Villa Park.

The regular reader will know of my interest in football jinxes.

To read the rest of this article, season 2014/15 is now available to download onto Kindle (and other electronic reading device) in full. Containing additional material and even some (poor) editing, you can get it here for less than the cost of a Griffin Park matchday programme or Balti Pie.

Thanks for reading and all your comments over the course of the season. For now, I need to make more space on the site for any follow up. However, ‘close season’ will continue in full, further on.

The apocalypse approaches… possibly

The apocalypse approaches… possibly