Irony is alive and well when it comes to all things Brentford. Or life. It’s amazing how things can come back to bite you but the announcement teased on Twitter by Brentford ‘official’ last night suggested we may have a new commercial partner incoming. In the Euros, there were plaudits all round for ITV and their coverage (not a typo) following the Croatia – Spain game. This, for the performance of Emma Hayes, manager of Chelsea women, in the co-commentator’s seat. Then there’s the small matter of England – Germany.
First up, Brentford. Let me take you back to March 2021. The home game with Nottingham Forest. Yours truly’s programme column started as follows…
“How much turmeric does one club need? Quite a lot if you are Swansea City, who announced a partnership with The Turmeric Company to become their official supplier for the rest of 2020-21. Rather than for the traditional use in flavouring curries, their products are quickly becoming the gold standard for individuals looking to support their health and wellbeing through nutrition, with their bespoke formula containing key powerful natural ingredients. Not my words, the words of Hal Robson-Kanu. The Wales international being co-founder of the company rather than an amazing leap into the world of Accidental Partridge. Good luck to them. It sounds incredible (much like mushroom based coffee – remember that from a few years ago?) although no explanation is given as to whether it negatively impacts the players’ balance when in the opposition penalty box.”
Fast forward to yesterday afternoon and this announcement from Brentford official….
What does this mean? A new commercial partner incoming? A new shirt sponsor, even? Perhaps nothing more than Matthew Benham taking control of our Twitter account once more and launching another of his cryptic clues ? The best translation I could get for that one would be us signing Tom Ince, son of Paul.
For those old enough to remember, the self-monikered ‘Guvnor’ was also one of the so-called Liverpool Spice boys alongside Robbie Fowler, Steve McManaman etc back in the 90s. For the record, the name based on hit parade topping all girl pop combo The Spice Girls rather than any laboratory made illegal substance.
We digress, as ever. What’s happening in the world of Turmeric? If it is kit related, could we see the new Brentford shirt at the same time? Will the big reveal come today? Might we go for the holy trinity of a Frank Onyeka signing photo being published, whilst wearing a Turmeric sponsored top (suddenly thinks: please, no, not the away colours…….) and brandishing a half-chewed biro?

Who knows? All we can say is that domestic news must clearly be very thing on the ground. On a personal note, and I make no apologies for mentioning this again, the season review e-book was last night up to #5 in the Amazon kindle download charts for football. The meat in a Gareth Southgate / Harry Redknapp sandwich.
The reason for continuing to push this is that ALL monies received from anyone kind enough to download one go to the Rob Rowan Memorial fund for CRY. If you could pick up a copy, it would be the most incredibly received gesture whilst may even provide a few moments of entertainment. A Last Word compendium looking back at how we made it onto the Premier league aswell as including all the programme articles from the season, columns which have never been published on line before (there may be a reason for that). As ever, the link is here.

Next up, ITV football. Cue rant about commentators. About adverts. About Hoddle Twaddle style punditry as cringey as The Spice Boys nickname. About cliche by numbers. Yet for those of us just coming in from work last night, the Croatia – Spain game brought us Emma Hayes in the co-commentator’s seat. My word, how good was she? Somebody who actually explained how the game was unfolding, what the teams were doing and the thought process around it rather than just repeating what the anchor had said or we had all just seen. A genuine breath of fresh air in a seat which has so long been the home of repetitive sound bite by numbers. With the Chelsea manager earning what felt like universal acclaim, all of a sudden ITV may not be the poison chalice it might have been when we come down to the decision of which challenge to watch the final on.
All being well, England will be present in that one. Tuesday evening’s game with Germany is about as big as it gets in terms of history. In terms of occasion. Expect mention of 1966 and penalties. Of ruthless efficiency. Of Joachim Löw sniffing his fingers, wherever they may have been moments prior. Cripes, we may aswell just get a bingo card together right now.
But also expect England to progress. For all Germany are the historic powerhouse of European football, their performances have so far been a very mixed bag. England, on the other hand, may not be setting the world on fire in terms of blockbusting wins but with 7 (seven) points out of 9 from the group stage and no goals conceded, it is perfect progression. Perfect cup football. Get another win on the board and keep going. Gareth Southgate’s game management spot on, so far.
One could almost say, ruthlessly efficient….

Nick Bruzon
After shocks in the the cup, could Bees now follow suit in the league?
21 FebWith all the talk currently about FA Cup upsets – Arsenal beating Sutton United and Lincoln City recording that famous win up at Turf Moor being the pick of the fifth round shocks – one could be forgiven for overlooking the Championship. Yet it continues to come at us faster and furiouser (is that even a word?) than Vin Diesel in a souped up Dodge Charger. Tonight is no exception as Brentford face the gruelling trip to Sheffield Wednesday.
A midweek visit to Hillsborough really is about as hard as it can get for Dean Smith and his Bees. Despite reverting to a more traditional back four and a much more attacking shape, the problems have now started to appear at the back where Brentford have shipped 10 goals in the last three league games. Sheffield Wednesday, meanwhile, know that a win tonight will take them up to third place in the Championship table.
Whilst Newcastle United, who won again last night against Aston Villa, and Brighton seem to have the top two slots locked down, anything is still possible. And with the pair of them meeting next Tuesday at the Amex. something has to give there shortly. Wednesday will be chomping at the bit for a chance to slip in between them when that happens.
Will Dean stick or twist? His reshuffle has won the plaudits but, sadly, it doesn’t seem to be winning that many games. Despite the hugely impressive performances against Aston Villa and Brighton, both Preston and Wigan were games we could well have won yet, despite scoring twice and leading in each, have thrown them away with a series of defensive mishaps.
Whilst I’m all for this new look team set up – and hope we stick to it against divisional whipping boys Rotherham United on Saturday – perhaps discretion is the better part of valour tonight. If not in terms of playing five defenders then, perhaps , a personnel switch to add some muscle to the middle (calling Mr McCormack) or maybe he’ll accommodate the return of John Egan / Yoann Barbet.
One thing is for sure. With ex-Bee Jordan Rhodes now plying his trade for Sheffield Wednesday and doing what he does best (i.e. scoring goals) any mistakes will be punished by a team looking to consolidate their place in the play-offs.
Once a Bee; now an Owl
Brentford’s task will be made all the harder by this game having been moved to a midweek due to our involvement in the FA Cup fourth round. For logistical reasons alone, expect fewer Bees fans to travel. The train isn’t an option (unless you stop over) whilst work gets in the way for many. Hats off to those making the effort tonight, that’s for sure. I salute you and wish I could be there. Instead, it is Mark Burridge and Beesplayer for me.
The other hurdle to overcome will, of course, be ‘that band’. Regular readers know the drill at this juncture and although oft repeated, they can’t be allowed to pass without a brief mention. Off key renditions of ‘seven nation army’ or ‘The Italian job’ washed down with Bernie Clifton’s jingoistic greatest hits are no replacement for an atmosphere. Let’s hope those that do travel are of loud voice.
That. Band. Never forget.
The bookies have Wednesday as odds on favourites. The Bees are close to 4/1 to come away with the points. There’s more chance of finding a role of sellotape in our local Morrisons than of Brentford recording a win, if club sponsor 888 are to be believed.
Wednesday are good, no question. But Brentford aren’t 18/5 bad and one thing we have in us is goals. After a weekend of shocks in the cup, could we now see the bookies upset in the league?
At 7.45 tonight, we find out.
Nick Bruzon
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