Friday was Brentford kit launch day. It should have been the most exciting date on the calendar. One to rank with 13th August when the Bees walk out against Arsenal or perhaps even the moment which will see one North Stand observer finally marry his beloved in a few weeks’ time. For clarity, not Buzzette.

Yet the pressures of work meant that, sadly, any excitement (or otherwise) as the new designs dropped had to be parked. There was no flurry of over excited tweets from this self-proclaimed Kit nerd. Indeed, social media was barely touched so I can’t account for Luis. Yet now, the laptop screen has been slammed shut firmer than a transfer window at the denouement of deadline day and we can take a more considered view.

Boom. From nowhere they appeared. The days of Mark Devlin’s strip tease are long gone. A 7(seven) day preamble of brief flashes before the full reveal – the kit rather than our then chief executive. Instead, without warning it was with us. Much like an ‘emergency’ episode of Mrs. Brown’s Boys when the originally scheduled programme has to be cancelled due to an over running news report / football fixture, it was in our faces with no time to prepare. Home. Away. Goalkeeper. But what do you think?

In a way, the enforced delay from yours truly has probably been no bad thing, in hindsight. I may not have been responsible for my actions. And not in a good way. We have a new sponsor – Hollywood Bets – and being blunt, gut reaction to the logo was that it looks horrific. A jarring clash of a graphic and their colour scheme no way to replace the otherwise absent traditional black trim on the Brentford shirt. Moreso when you see how lush the mocked up versions from Jamie Maison on Twitter look . Oh Fullers, wherefore art thou?

The plus points are that stripes are bang on. Quantity and thickness. The red is a great shade and striped arms are great. I’m also a sucker for a round neck collar so top marks there – even if the two tone colour scheme is a missed opportunity. All white would have been immense. The Bee logo on the back of the neck is another lovely touch.
As for the away version, this is the initial pick of the bunch. Buttercup (apparently) yellow with black sleeve trim and badges, a v-neck and the sponsor (whilst still jarring) seeming more blended into this design. Then there’s that subliminal diamond motif shading within the kit itself. It is, and I quote, “An eye catching design”. Not my words Carol, the words of Brentford official. Who could disagree?
Umbro are up there with Hummel in my favourite kit manufacturers and so I’m, personally, thrilled we have them for a third season. At least. Then again, I do need to get out more. Yet until New Balance take over – and I get a monogrammed shirt for the price of a regular one – we couldn’t have a better technical sponsor.
David Raya will be wearing all green. His shirt features “A pixel graphic sleeve and tonal crew neck”. This time, a design described as “Exciting”.

Take your pick. Something for everyone? Whilst perhaps not up there as an all-time classic, that’s less to do with Kitman Bob and the kit design ; more with the marketing team and our choice of commercial partners. Money talks and all that. It’s not even a case getting snotty about betting companies – we’ve had 888, Matchbook and LeoVegas before so the ship has long since sailed about the ‘evils’ of gambling. It’s just that on the initial reveal it looked awful.
Perhaps it’s just me. Perhaps other love it. Do you? Perhaps time will ease the pain on the eyes or it will look much better in the flesh. I was privileged enough to see the amazing brown/orange for real before that was revealed to the world and have to say that it knocked my socks off. Up there with our best ever. The reaction from others on seeing the pictures first was, we could politely say, the opposite.. Perhaps, the same will apply here.
Let’s not be stupid. I’m still going to buy one. As Mrs Bruzon said last night, “It’s The Premier League shirt”. Plus the first 1000 through the door when it goes on sale next Saturday (a club shop exclusive launch prior to online sales ) get Premier league badge printing for free.
Yet as Harry also said to me, “Dad? Where are the black bits?”. And his child-size kit, presumably bereft of sponsor, will have none.

As one, final thought…Might a dip into the Umbro back catalogue and the laced necks of the early 90s have been another alternate to the trim colour / collar conundrum? Just saying…..

Newcastle United share a pain that Brentford know so well as Keith does his thing once more.
6 AprKeith Stroud. A name to strike fear into football fans up and down the land has done it again. Of course, at Brentford we are well aware of the card happy man in black’s past form. Now Championship table toppers Newcastle United are the latest club to fall foul of his obsession with random decision making in last night’s game with Burton Albion.
Who could forget the infamous battle of Bramall Lane? Rather than a League One promotion shootout between the Bees and Sheffield United, it was another game that turned into the Stroud show. “The maddest game of football that ever existed” said Mark Burridge after that one as it finished with three red cards shown, four penalties awarded and 12 players booked (8 alone in the first half). That the Bees came out of it with a point,despite playing most of the second half with 9 men, was more down to our own character than any protection from the referee.
It was a game which, to the casual observer, would suggest one akin to the titular battle. In reality it was nowhere close to that, with the hardest fought contest being that between Stroud’s ego and the frustration of both sets of supporters.
Whilst he’s never topped that moment in Sheffield, his name is one that still brings an almost audible wince of negativity (should such a thing be possible) whenever he is announced as a referee for a forthcoming game. His card ratio alone is, season on season, higher than just about any other official to take charge at Griffin Park . The current campaign has seen him show an incredible 171 yellows and sent off 12 players during his 39 games officiated. Only Uber have more bookings than Stroud, it seems.
Then, last night happened. With Newcastle United hosting Burton Albion in a league fixture (a phrase in itself which bears more than a moment’s consideration) they were awarded a penalty. With Matt Ritchie subsequently finding the back of the net for 1-0, Stroud struck. Social media went into meltdown as , for reasons unknown, rather than declaring the goal he chalked it off and gave a free kick to Burton.
This was later revealed to be for what Mr Stroud considered encroachment into the box by Dwight Gayle. Whilst the rules of the game dictate that the spot kick should be retaken in such a circumstance, Keith’s head and the rules of the game are not things that always see eye to eye,
“Unfortunately the referee has misapplied the law. Keith and his team are understandably upset at the lapse in concentration and apologise for the mistake,” said a referee’s spokesman afterwards. Hmmm. Sorry about that folks. Imagine the furore had things then turned out differently to the eventual 1-0 home win for Newcastle?
I do feel sorry for Keith in many ways. To give credit, his recent performances officiating for Brentford have, by and large, been relatively restrained with no real controversy. He even changed his mind in our favour upon the advice of an assistant during the recent reverse at home to Wolves. So we know he can do it. Unfortunately, there are so many games that see the other side of Keith.
The flamboyant flourish of a red card. The turning his back on a player he has just admonished. The random bookings and decisions offered out at a level not seen since Uriah Rennie. Yet he has been allowed to continue unchecked. Nobody has had a word and, instead, he has become almost a cult character. But for the wrong reasons.
People now expect bookings and oddity when Keith is in charge. People go into the game on edge. When he has a good one there’s a sense of relief more than a sense of pride. Season on season his statistics speak for themselves but no real action is taken to reign him in. Football isn’t that consistently dirty a game, except in Keith’s head.
Keith Stroud – we all know the drill
Equally though, last night bears additional scrutiny. This was no heat of the moment decision. This wasn’t a foul that needed to be replayed in the head. It was a basic rule of football that he got backwards in the most glaring of styles. But what about his assistants? Was no support given ? No advice offered? Or was this a case where Keith’s rule was law?
Let’s be clear, I’d hate to be a referee. Balls of steel and skin as thick as rhino’s are the pre-requisites. With players, journalists and fans all thinking they know better the ref is only ever on a hiding to nothing. He clearly loves what he does although, whilst I’d hate to see any serious sanction as a result, that’s no justification for allowing anyone to run around unchecked.
Will Keith ever change? Unlikely. Will the FA do anything? Expect a week’s demotion to the lower leagues and then business as usual.
Yet, out of all this, Keith may wake up this morning and look himself in the mirror. You never know. Perhaps this will be the catalyst that triggers some self-reflection and a reigning in of Keith the card.
We know he can do it. We’ve all seen him have good games. Why not just go back to being the anonymous man in the middle rather than the reputational nightmare he has allowed himself to become.
Can a leopard change his spots? You never know.
Nick Bruzon
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