Sure, Manchester United may have finally beaten Brentford in the race to Christian Eriksen’s signature (a wait that has taken them almost as long as that for a league title). Yes, we’re all seeing the same clickbait ’stories’ about Ivan Toney – move along, nothing to see here and then insert emoji of your choice. The question of which defenders will be fit for the start of the season hangs heavy in the air, as Thomas evaded that question on Saturday with all the ease of Mathias Jensen playing a through ball. Besides, there are wonderful new signings in the shape of Keane Lewis-Potter, Aaron Hickey and Albania international goalkeeper Thomas Strakosha, who has swapped Lazio for Manchester United Lionel Road. Fair to say there’s plenty going on at present yet the top, top news is a story which you may well have missed. It comes to us from Barnsley via Ipswich Town and Tranmere Rovers, amongst others. Prolific striker James Norwood has found a new home but, in the process, has inadvertently ruined one of football’s greatest bromances. Namely, that with his long-running shirt sponsor – Bees’ fan, err, James Norwood.

Those of us with an interest in all things EFL will be familiar with James Norwood – the player. The lower league goal machine who has been banging them in for fun since 2009. Primarily at Tranmere Rovers but more recently doing the business for Ipswich Town. Supporting him all the way on this journey through the footballing pyramid has been namesake James Norwood. A Brentford fan as well known in TW8 as being the one who these days lives in California yet seems to have an incredible knack for making it to most games. Something which, for the record, has been as applicable to our time in League Two as it is now we’ve made it up the charts.
James (our James) is a man for whom the initial novelty of sponsoring the player at Forest Green Rovers has turned into an almost ritualistic routine of keeping that run going. From The New Lawn to Prenton Park, James has been there. Perhaps not making it over for every ‘meet the player’ bash but still with another shirt for the wardrobe and another programme entry saying: James Norwood. Sponsored by: James Norwood. Something which in itself could well cause those out of the loop to think the talismanic goal scorer was also somewhat of a narcissist. For the record, he isn’t. As far as I know.

The move to Ipswich Town in 2019 saw James continue his fine run of sponsorship form. Norwood and Norwood becoming a partnership as well known in club circles as Morecambe & Wise. Ant and Dec. Guns ’N Roses.
Mrs. Norwood, perhaps, wondering why her husband keeps running off to Europe to hang out with a footballer from teams he doesn’t even support. At face value, her confusion perhaps understandable but you can’t put a price on a great tradition. Moreso, one which has been going so strongly for so long. Until now, where disaster has struck…..
After three seasons at Portman Road, Norwood was released by Ipswich at the end of the 2021/22 campaign. Barnsley made their move and two days ago our man signed for the Oakwell club. All well and good except herein lies the problem. The Barnsley Supporters Club have moved faster than Toby Tyke in a mascot race (oh, we haven’t forgotten at Brentford…..) to secure the prestigious player sponsorship slot.

You can’t blame them. A new hero joining the ranks and the chance to associate themselves with this footballing demi-god.
The not so good news is that it means our James Norwood is now out in the cold. His fine run over and the chance to continue football’s longest running / most bizarre shirt sponsorship now in ruins.
There was nothing malicious about the new incumbents’ move. How were they to know up front?
The question now being whether fair play, gallantry and a sense of honour may intervene to see them step aside? A question of whether Barnsley can do anything to help broker a truce that would see this long running saga continue?
Come on Barnsley. Come on CEO, Khaled El-Ahmad. Is there ANYTHING you can do? Otherwise, this one will end with James Norwood (our James Norwood) forever remaining an ex-tractor fan.

Nick Bruzon
What do you associate with specific other clubs? Oh, and Sergi Canos…
13 AprWith just five games to go, next season in the Championship already has the potential to include a whole raft of local games for Brentford. Fulham are already down, down deeper and down whilst QPR should be safe. In league One, it’s looking good for Luton Town whilst my most favourite of away games, Charlton Athletic, could well be back on the menu with the Addicks sitting pretty in the play-off zone. Yet today’s trip to Reading could be our last in a while with the Royals placed just two points clear of the relegation spots. Hot on the heels of our 2-0 stroll agasint Ipswich Town on Wednesday and chasing a fifth, successive top ten finish (the gap to Sheff Wed just five points there), Thomas Frank will now doubt be exhorting his boys to give it their all. Yet with Reading playing for their lives, this one is going to be anything but easy and has the potential to be a real cracker.
It’s funny how football throws up certain associations with certain clubs. For example, Liverpool and the media love-in with the fact they did ok in Europe for a couple of seasons in the late 70s/early 80s go hand in hand. Get your bingo cards ready and eyes down for an Anfield glory, glory nights full house. I’m particular partial to reference of Manchester United and the phrase “playing with the shackles off” that we have at present whilst, apparently, West Ham moved from the Boleyn Ground / Upton Park to the Olympic Stadium a few season back. You may have missed that one, of course, but I gather it was mentioned once. The plus point to that being how it stops us being reminded how they won the World Cup in 1966 or FA Cup in 1980 (a Trevor Brooking header, I believe).
We can still play this season
With Charlton Athletic (given we’ve mentioned them earlier) it is always the walk through what looks like the deserted set from an episode of The Sweeney, before settling in to one of my most favourite pubs on the ‘away’ circuit (should such a thing even exist). Strolling through the back end of North Greenwich there’s always the expectation of a Ford Cortina or some such vehicle screeching to a halt outside a gangland lock up, accompanied by a shout of “ Get your clothes on. You’re nicked”.
With Fulham, the list is endless. Foam fingers, clackers, run out music for the warm up, the neutral stand, Michael Jackson, the gin bar, Brian Guest, Stuart Dallas, Neal Maupay, Gary Blissett, Jota in the last minute. The list goes on and on.
one best served up to the river rats.. in their own programme. I thank you
As for Reading, there are two things in particular. First up, Boxing Day 1989 and a trip to Elm Park. Brentford lost that game 1-0, apparently. I say apparently as despite being there, the fog was so bad one could barely see beyond the half way line from behind the goal. To this day I’m still amazed that game went ahead but somehow it did. I guess having made the effort to get everybody there, it would have taken an absolute disaster to call it off so late.
The other memory is a more recent one. Sergi Canos and THAT goal. Brentford official shared it again yesterday and I’m still salivating over the thought of it. Moreso, given Ryan Woods had already done more than enough to win goal of the month to give us the lead Than Sergi did his thing….
Sergi. Great goal, great shirt, great hair
To be honest, there’s not much more we can say after that. So I won’t. Beyond, enjoy. With over 2,000 Brentford fans making the short hop to Reading station and then the long hop to Reading’s stadium, whilst I’m still banking on the three points coming back to West London let’s hope that other results go the way of the Royals to keep alive the chance of more moment’s like this…
Nick Bruzon
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